KPI Market Segmentation Matrix 
Zoominfo
MAY 11, 2021
The primary KPI to monitor is match rate. This is where the audience objective matrix comes into play. AlMukhtar created this visual representation of the matrix to help marketers segment and serve content to audiences with differing intent levels. Let’s say you have three audience segments.
Zoominfo
MAY 11, 2021
The primary KPI to monitor is match rate. This is where the audience objective matrix comes into play. AlMukhtar created this visual representation of the matrix to help marketers segment and serve content to audiences with differing intent levels. Let’s say you have three audience segments.
Datapine Blog
NOVEMBER 27, 2019
That’s why it is of utmost importance to start with utilizing the right key performance indicators – there are numerous KPI examples that can make or break the quality process of data management. The consequences of bad data quality are numerous; from the accuracy of understanding your customers to constructing the right business decisions.
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