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Establishing norms that specify how long a new product will be owned by innovation, what performance measures must be met before it is transitioned, and the knowledge transfer process is critical for organizations that successfully navigate the divide. A sports analogy might be appropriate here.
My role is to work across the valuechain. They have absolute knowledge, more or less, and can determine the way they want to behave. What is your relationship to your CFO, CIO, and CEO as it relates to your time and energy? I think all those relationships are important. The partnership with finance is really important.
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