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What are the blind spots in our current market knowledge? Your answers to these questions should give you some idea of the scope of your research. Secondary and primaryresearch At Aqute Intelligence, we use a two-stage approach to data gathering. The first step, rather confusingly, is the secondary research.
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At Fuld, we believe the secret to creating high-value Battle Cards lies in intimate, firsthand knowledge of the actual playing field: your marketplace, your competitors, and most importantly, your own organization. A lack of competitive edge that could cost you the game—no, the entire season.
At Fuld, we believe the secret to creating high-value Battle Cards lies in intimate, firsthand knowledge of the actual playing field: your marketplace, your competitors, and most importantly, your own organization. A lack of competitive edge that could cost you the game—no, the entire season.
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Practical Insight: Primaryresearch is the best way to uncover the market factors that will impact your product. This knowledge is the next step towards positioning your product to maximize its unique benefits and take advantage of gaps in other offerings. Are they targeting a specific segment? What features do they emphasize?
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