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How to Create a SWOT Analysis to Update Your Organization’s Strategy

mention

SWOT (Strengths, Weaknesses, Opportunities, Threats) is a method used to evaluate a company and its environment. The global business intelligence and analytics software application market is expected to be valued at over $18 billion by 2025. A SWOT analysis can help assess a business unit, product, service, or whole company.

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Picking a Digital Marketing Niche for Your Agency

mention

“Should you set up shop as a marketing generalist or a specialized expert ?” It’s a timeless question that every up-and-coming digital marketing agency ponders upon. With over 10,700 digital marketing agencies in the U.S. The Multiple Avenues of Niching in Digital Marketing How to Identify the Right Niche?

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More Entrepreneurs Convinced That Marketing Competitor Analysis Leads to Revenue Gain

ArchIntel

A recent blog entry on BiQ’s website describes marketing competitor analysis as an assessment of current and potential competitors’ strengths and weaknesses , an activity that aims to keep one’s enterprise on top of competitors at all times. ArchIntel™ -.

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How To Do Competitor Analysis

Aqute Intelligence

Marketing teams can refine strategies, product teams can innovate, and sales teams can better position their offerings. By understanding your rivals' strengths and weaknesses, you can identify opportunities for innovation, defend your market position, and strategically plan your next move. Here are the key elements to include: 1.

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Top Market Research Challenges

Alpha Sense BI

Market research and the processes it entails have dramatically transformed over the past decade. By relying on manual methods of market research and neglecting tools that could enhance and accelerate their research, companies are choosing to be reactive, rather than proactive. This is problematic for several reasons.

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Top Market Research Challenges

Alpha Sense BI

Market research and the processes it entails have dramatically transformed over the past decade. By relying on manual methods of market research and neglecting tools that could enhance and accelerate their research, companies are choosing to be reactive, rather than proactive. This is problematic for several reasons.

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How Generative AI Revolutionized Market Intelligence in 2023

Alpha Sense BI

We’ve been leading the way in unlocking the unprecedented potential for genAI to completely transform market intelligence. Developing our Own Large Language Model At the core of our genAI technology is AlphaSense LLM (ASLLM), a proprietary model that is purpose-built for market intelligence professionals and their most common use cases.