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How to Create a SWOT Analysis to Update Your Organization’s Strategy

mention

SWOT (Strengths, Weaknesses, Opportunities, Threats) is a method used to evaluate a company and its environment. The global business intelligence and analytics software application market is expected to be valued at over $18 billion by 2025. A SWOT analysis can help assess a business unit, product, service, or whole company.

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Picking a Digital Marketing Niche for Your Agency

mention

“Should you set up shop as a marketing generalist or a specialized expert ?” It’s a timeless question that every up-and-coming digital marketing agency ponders upon. With over 10,700 digital marketing agencies in the U.S. The Multiple Avenues of Niching in Digital Marketing How to Identify the Right Niche?

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More Entrepreneurs Convinced That Marketing Competitor Analysis Leads to Revenue Gain

ArchIntel

A recent blog entry on BiQ’s website describes marketing competitor analysis as an assessment of current and potential competitors’ strengths and weaknesses , an activity that aims to keep one’s enterprise on top of competitors at all times. ArchIntel™ -.

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10 Steps to Creating a Marketing Strategy

Netbasequid

If you’re browsing articles about creating a marketing strategy, you’re serious about building awareness of your business – and doing in a way that’s most impactful. Can you believe that some marketers and business owners jump right to it without a strategy in place? Creating a marketing strategy is, in fact, key to business success.

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How Portfolio Managers Uncover Blind Spots with AlphaSense

Alpha Sense BI

Fundamental research and market analysis are central to portfolio management, but they only represent a portion of day-to-day function. The need to juggle the many demands placed on investment teams makes a strong case for market intelligence that is relevant, accurate, timely, and that delivers the insights crucial to decision-making.

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Competitive Portfolio Positioning in Asset Management: The Power of Generative AI

Alpha Sense BI

Over the last couple of years, macroeconomic factors—such as record high inflation, persistent interest rate hikes, market volatility, and geopolitical tensions—have created a difficult environment for both asset managers and investors. Across the investment industry, asset managers have felt the effects of lingering economic uncertainty.

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What Is Marketing Intelligence and Why Is It Important in 2022

Owler

What Is Marketing Intelligence? Marketing intelligence refers to data that marketing teams use to improve their decision-making process and guide their marketing efforts. Marketing intelligence is vital to organizations because it deepens their market understanding.