Remove Knowledge Remove Marketing Remove Primary Research
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Bridging the IT skills gap, Part 1: Assessing current strategies and introducing GenAI as a unified solution

CIO

These tools enable employees to develop applications and automate processes without extensive programming knowledge. Knowledge management: GenAI helps organize and retrieve organizational knowledge, making it easier for IT professionals to access the information they need to solve problems and learn new skills.

IT 467
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What is Secondary Market Research?

mention

Secondary market research involves utilizing preexisting data and insights gathered from various sources in the past. Unlike primary research, which gathers new and original data through surveys or experiments, secondary research relies on already available information. But why is it so important, exactly?

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How to do competitive intelligence research

Aqute Intelligence

What are the blind spots in our current market knowledge? Your answers to these questions should give you some idea of the scope of your research. Secondary and primary research At Aqute Intelligence, we use a two-stage approach to data gathering. The first step, rather confusingly, is the secondary research.

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What Is a Market Research Report? How to Prepare and Present Market Research

Netbasequid

In this fast-paced market, having staying power comes down to understanding what’s happening within the industry, how your brand is perceived by consumers and how you measure up to the competition. And this understanding is made possible with a market research report. What Is a Market Research Report? Let’s begin!

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The Four Benefits of Using the Right Market or Competitive Intelligence Platform

ArchIntel

Using the right tools is important when conducting market and competitive intelligence research especially now that M/CI analysts have to deal with massive amounts of data, says Peter Grimm , president of competitive intelligence company Cipher Systems. The fourth benefit is the ability to centralize knowledge and boost collaboration.

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In-house vs third-party competitor research

Aqute Intelligence

Competitor research is a constant process Competitor research can’t be a one-off process, because your competitors are always changing. Markets shift. Change is constant, and so is competitor research. One rival weakens. Another surges ahead. New entrants shake up the status quo. Companies merge.

Research 147
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Conducting Market Research: Template and How-To Guide

Netbasequid

Understanding a market means having specific insight around a customer base, trends, and competitors. And this is all essential intel to capture, as a strategy that’s not rooted in this knowledge is riddled with assumptions and destined to fail. What is Market Research? Do you have to outsource your market research too?