Remove Knowledge Remove Marketing Remove Marketing Research Remove SWOT
article thumbnail

Context Analysis: Your Secret Weapon for Better Communication

mention

Context analysis, also known as contextual analysis, examines industry trends, competitors, and market opportunities to provide a complete picture. In business, it helps with market research, product development, and customer service. SWOT Analysis SWOT analysis examines Strengths, Weaknesses, Opportunities, and Threats.

Analysis 147
article thumbnail

Picking a Digital Marketing Niche for Your Agency

mention

“Should you set up shop as a marketing generalist or a specialized expert ?” It’s a timeless question that every up-and-coming digital marketing agency ponders upon. With over 10,700 digital marketing agencies in the U.S. The Multiple Avenues of Niching in Digital Marketing How to Identify the Right Niche?

Marketing 173
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Competitive Intelligence: Hype or Necessity?

mention

Growing your market share is impossible without it in today’s hyper-competitive environment. Market Intelligence Market intelligence comes down to the data that you gather about the external environment that your organization operates in. You’ve likely thought a lot about these factors at your business.

article thumbnail

Expert Insights: Lessons From the LEGO Turnaround

Alpha Sense BI

Gaining valuable insights from industry leaders who have overcome growing pains and market challenges can help business owners avoid pitfalls that threaten the growth of many companies. Additionally, formalizing a SWOT analysis process for key players in a market can bring clarity and identify opportunities for market penetration.

SWOT 52
article thumbnail

What Is Marketing Intelligence and Why Is It Important in 2022

Owler

What Is Marketing Intelligence? Marketing intelligence refers to data that marketing teams use to improve their decision-making process and guide their marketing efforts. Marketing intelligence is vital to organizations because it deepens their market understanding.

article thumbnail

AlphaSense iOS App: Expert Insights On the Go

Alpha Sense BI

As a business professional, you may often find that you need to conduct fast-paced market research on-the-go. However, conducting traditional market research can chain you to your desk as you sift through endless text documents or source expert calls through expert networks.

article thumbnail

How to Conduct Deeper Market Analysis

Alpha Sense BI

To stay ahead of new trends, identify risks and opportunities, and gain competitive advantages, you need the ability to conduct deeper market analysis that goes beyond simply consuming information but that helps you make smarter decisions and build better strategies. And yet, not all market analysis is created equal.