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Contify, the AI-enabled market and competitive intelligence solution s provider, has announced that they are a silver sponsor at the SCIP IntelliCon 2020. SCIP is the largest non-profit community of Strategic & Competitive Intelligence leaders. About SCIP.
SCIP Insights Innovation Through Intelligence: Driving Sustainable and Scalable Business Growth Today, innovation has become the foundation of sustainable growth. However, innovation doesn’t happen in a vacuum—it is fueled by intelligence. This is where intelligence plays a pivotal role.
SCIP Insights Integrating MarketIntelligence into Your Marketing Strategy In the modern business landscape, staying ahead of the competition requires more than just a keen understanding of your product or service. It demands a comprehensive grasp of the market dynamics, customer behaviors, and competitive movements.
Everything you use to monitor your brand can be used to build a competitive analysis for a robust knowledge of the competitive factors your brand is up against. In a nutshell, SCIP is the world’s leading non-profit organization committed to CI education and certification.
How do you manage your knowledge base of articles , using existing tools? " (9 replies). JULY 28 - Hear about new ways to get value from your SCIP membership in our latest Town Hall, with new Chair Jay Nakagawa. 21-23 - Get trained in how to use a proven toolbox of CI techniques to enable sales, marketing & Go-To-Market success.
SCIP Insights Harnessing Intelligence: Market and Competitive Intelligence Platforms and Business Success Operating in today's business environment is like navigating a complex maze. This is where market and competitive intelligence (M&CI) platforms come in.
SCIP Insights Unlocking Competitive Advantage: The Power of Intelligence-Driven Decision-Making in Today's Business Landscape In today's fast-paced business scene, quick and informed decisions are key to success. Exploring the Market Implications Agility and Adaptability Markets are dynamic and constantly evolving.
Each year brings changes in the market, offering both opportunities and warning of imminent threats to brands. And each year, brands sink or swim depending on how they leverage their consumer and marketknowledge. This means you can’t afford to only mind your business and charge forward with your head down like a bull.
Competitive intelligence is the practice of gathering, analyzing, and acting on information about your market, industry activity and disruptions, competitors, and their products/services. Business information and insights platforms can make competitive intelligence research much easier for you.
CI platforms can help drive that knowledge-gathering and improve objection handling and meeting preparedness. . This is a compelling statistic stating that 40% of the Fortune 500 companies, or 200 players, will be replaced because they could not adapt to the increased need for competitive intelligence to remain at the top.
A key part of my knowledge base is derived from the competitor research my firm has conducted on behalf of our clients. As Chief Strategy Officer for Valeo Strategy Group, Ive spent my career observing, researching, and consulting with Fortune 500 companies to understand and apply best practices for topline revenue growth.
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