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Attempting to grow your business without marketintelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you will fail to make informed business decisions. Businesses are catching on to the importance of marketintelligence. What is marketintelligence?
Attempting to grow your business without marketingintelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of marketintelligence. billion in 2020 to $33.3
Marketintelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.
Navigating the market with inadequate information is like fumbling around in the pre-dawn hours for your keys. Filling your coffers with consumer, competitive and marketintelligence pulls back the curtains and opens the windows breathing new life into the way you do business. How MarketResearch Tools Have Evolved.
And this understanding is made possible with a marketresearch report. We are going to cover the bases of what a marketresearch report is and how to prepare one that will set you on the road to success. What Is a MarketResearch Report? Types of MarketResearch. Let’s begin!
Mailchimp, a marketing platform provider headquartered in Atlanta, Georgia, is looking to hire a full-time marketintelligence manager. Another key responsibility of the new hire is to help continually refine Mailchimp’s competitor and industry research processes. ArchIntel™ -.
Rural America’s Intelligence Service for Exporters is sponsoring an online event that seeks to supply small American entrepreneurs aspiring to take their products overseas with the critical knowledge they need to do business in a whole new marketplace. RAISE, an office under the U.S.
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In a previous post, we touched on secondary marketresearch, but didn’t go into depth. Our other post focused on primary marketresearch––including what it is, the methods used, and both the advantages and disadvantages of using it as a data source. What is Secondary MarketResearch? Let’s take a look!
When considering the potential pitfalls of marketresearch, sample fraud is arguably the most destructive. Researchers have an obligation to prevent sample fraud, recognizing its prevalence in marketresearch and the possibility it could impact their own studies. What Is Sample Fraud in MarketResearch?
In today’s ever-shifting market environment, having the right resources and tools to conduct marketresearch is critical for asset managers. What is Asset Management MarketResearch? This type of research helps stakeholders understand market dynamics, trends, opportunities, and challenges.
Marketresearch and the processes it entails have dramatically transformed over the past decade. By relying on manual methods of marketresearch and neglecting tools that could enhance and accelerate their research, companies are choosing to be reactive, rather than proactive.
Marketresearch and the processes it entails have dramatically transformed over the past decade. By relying on manual methods of marketresearch and neglecting tools that could enhance and accelerate their research, companies are choosing to be reactive, rather than proactive.
Picture this: you are a professional conducting marketresearch and decide to ask your genAI tool for specific market insights relevant to your research area. This can lead to distorted marketresearch or misled investment evaluations and ultimately negatively affect business outcomes.
Comprehensive marketresearch is therefore essential to delivering the best outcomes for clients and ensuring consultants’ success. However, conducting marketresearch is still by and large an inefficient, manual process for many consulting professionals.
Markets are relentlessly evolving at breakneck speed and generating massive amounts of information every day. Add in volatility brought on by geopolitical tensions and economic uncertainty and you start to portray how challenging it is to conduct marketintelligenceresearch today.
When conducting primary marketresearch, most researchers are primarily focused on quantitative data to validate their theses and inform their business strategies. Expert Insights supplements data-driven research by providing qualitative context to quantitative data.
And while these discussions have been integral to understanding the importance of this iteration of AI today and in the years to come, the question of its value on an individual basis, and specifically within marketingintelligence, is left unanswered. to learn what people want and need, and why they do.
What Is MarketingIntelligence? Marketingintelligence refers to data that marketing teams use to improve their decision-making process and guide their marketing efforts. Marketingintelligence is vital to organizations because it deepens their market understanding.
To stay competitive in the current economic climate , companies need to conduct comprehensive and efficient marketresearch. But slow manual marketresearch processes will hinder your ability to make timely decisions and, ultimately, prevent you from staying ahead of the industry and your competition.
2020 sent everyone a memo on the importance of marketintelligence gleaned from conclusive marketresearch. The global revenue of the marketresearch industry doubled in size from 2008 – 2019 to $73.4B. sector of the marketresearch industry stands at $23.7B. They say that knowledge is power.
Why Great MarketResearch Tools Are Important A successful marketing strategy is made possible by understanding your potential customers, what they’re talking about, and how your products will benefit them. Understanding your potential customers is key to a successful marketing strategy. Google Keyword. Social Mention.
Khoros , a provider of digital-first customer engagement software, is looking for a manager of competitive intelligence who will join its marketintelligence team. ArchIntel™ -. Khoros was established in 2019 and is headquartered in Austin, Texas.
Grossman’s insurance career began as the first employee hired at Wink, gaining an intimate knowledge of products, sales, distribution, and markets as Wink’s first Marketing & Database Administrator. I believe that the lasting relationships we have built give us a unique advantage in the life insurance and annuities market.
According to his LinkedIn profile, Smith develops systems to facilitate the flow of marketknowledge and trends between the business and its corporate stakeholders. Before being promoted to VP, Smith spent 30 years as Martin Marietta’s director of marketresearch and analysis. Smith also focused on strategic planning.
As more and more businesses move their prospect acquisition into online digital marketing channels, while at the same time dissolving global barriers to doing business, competition for customers is heating up. Why Develop MarketIntelligence ? Gathering MarketIntelligence through Competitive Analysis.
Customer support is everything, particularly when a brand needs help with the platform housing its consumer and marketintelligence. A brand’s success with its business intelligence-gathering efforts depends on it! They want to fill a knowledge gap, or maybe they want to learn something new.
But you can’t do it without first gathering actionable intelligence about buyers, their needs and their preferences. Marketresearch companies in the UK can help you make strategic business decisions with consumer insights. But finding a marketresearch company or platform that’s right for you can be challenging.
MarketIntelligenceMarketintelligence comes down to the data that you gather about the external environment that your organization operates in. Other types of competitive intelligence include marketingintelligence and corporate intelligence.
The T-Mobile marketing strategy director’s career is focused on marketresearch, product and brand management, competitive analysis and market planning, among others. She also holds a master’s degree in marketing, finance and accounting from the William Simon School of Business.
Before joining TVA in February 2020, Ristvedt, whose areas of expertise include data analysis , marketresearch and community outreach , spent four years at ISO New England. Before joining Duke Energy in 2014, Smith was a senior analyst at SKIM , a marketresearch company in Georgia.
Furthermore, the best organizations continuously evolve to free their knowledge workers from the confines of repetitive, low-value research. Combine Content with AI AlphaSense is a marketintelligence platform that stands out from all the rest, both due to its extensive universe of content and its advanced AI search technology.
Read on to learn about these things, and check out the first interview , where we explored how Jenny’s team helps brands hit the ground running with consumer and marketresearch! Initially, in a marketintelligence tool, there’s a lot to learn. Why does having a great customer experience matter?
Susan Addis Sr MarketResearch Mngr AT&T. Executive Profile: Susan Addis, Senior MarketResearch and Analysis Manager at AT&T. Susan Addis serves as the senior marketresearch and analysis manager at telecommunications company AT&T. His LinkedIn profile shows that he previously worked at Verizon.
AlphaSense, a leading marketintelligence platform , has evolved the way researchers access expert insights with an extensive expert transcript library and one-on-one call services. With the power of artificial intelligence and generative technology, users can now access Expert Insights in seconds.
AlphaSense is a leading marketintelligence platform that combines a diverse content universe with artificial intelligence (AI) power and easy scheduling capabilities with quality experts to maximize your return on investment (ROI). Ready to unlock the power of personalized insights with the click of a button?
Within the ever-evolving realm of the life sciences industry , fast-paced healthcare investment research plays a crucial role in providing timely insights on valuable opportunities for financial investors. In an ever-evolving healthcare landscape, conducting fast-paced research to gain quality information is critical to investment mapping.
This is where intelligence plays a pivotal role. Through marketintelligence, businesses can identify trends that affect both current operations and future opportunities. Enabling Scalable Growth For innovation to drive scalable growth, it must be supported by a strong intelligence framework.
This foundational knowledge sets the stage for deeper insights into their operational and strategic positioning. Key aspects to cover include: Year established: Reveals the company's market experience and historical growth trajectory. Let's break down the essential areas to examine for competitor insights.
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Using the AlphaSense platform, we dive into the five trends you can expect to unfold in the expert network market. Continued Growth of the Expert Network Industry While it may seem the demand for expert knowledge has recently peaked, interest in insider perspectives has been a remunerative market for decades.
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