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8 tips for cultivating a winning IT culture

CIO

Winning IT organizations aren’t built in a day. Are you looking to build a winning IT culture? Promote innovation and connection A winning IT culture comes in two parts: innovation and connection, says Brad Smith, CIO at payroll software provider Paycom. The following management practices will help you get there.

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IT leaders’ top 9 takeaways from 2024

CIO

Smith says he has seen that transition over the past 12 months or so, saying the technology has matured to the point where it is winning over skeptics. The past year was another one of rapid change, as economic cycles, business trends, and technology itself evolved at a breakneck pace. Heres what they say.

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Marsh McLennan IT reorg lays foundation for gen AI

CIO

One of the world’s largest risk advisors and insurance brokers launched a digital transformation five years ago to better enable its clients to navigate the political, social, and economic waves rising in the digital information age. With Databricks, the firm has also begun its journey into generative AI.

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How CIO Mona Bates builds winning IT teams

CIO

A three-time CIO who’s been named one of the top executive women in tech to watch, Mona Bates is known for her mission-driven approach to transformation, her passion for building award-winning teams, and for driving meaningful change for the business. What follows is that conversation, edited for length and clarity. But it isn’t always easy.

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The Time-Saving Power of Intent Data for Sales

Not only that, but using it will save immense time during your workflow; a win-win on all fronts. By using the power of intent data, capturing buyer interest has become more feasible for sales. Read on to learn more about how intent data can save salespeople time -- while capturing more qualified leads in the process!

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Acumatica tweaks its cloud ERP for professional services firms

CIO

For its other ERP editions, Acumatica claims customer wins against the likes of enterprise software vendors SAP and Oracle NetSuite, and several versions of Microsoft Dynamics, as well as companies stepping up from small business accounting packages such as QuickBooks or Sage. trillion in 2024, according to The Business Research Company.

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Marsh McLellan IT reorg lays foundation for gen AI

CIO

One of the world’s largest risk advisors and insurance brokers launched a digital transformation five years ago to better enable its clients to navigate the political, social, and economic waves rising in the digital information age. With Databricks, the firm has also begun its journey into generative AI.

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Outrun Your Competition: Best Practices for Accelerating Sales Processes

By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster. How can you speed it up?

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line.

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Activating Intent Data for Sales and Marketing

This guide shows sales and marketing professionals how to get the ZoomInfo intent signals that matter, and how to translate those signals into higher conversion and win rates. Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. The bad news?

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. Get started today.

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How to Create Sales Email Sequences That Convert

Use these real-world examples to craft high-performing email sequences that win the inbox by keeping things tight, mixing up the pitch, and always maintaining focus on the prospect, their pain points, and their needs. Modern go-to-market teams know it takes more than one email to break through the noise. The good news?

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Best Practices for Accelerating the Sales Process

Think about it: with outbound prospecting, requests from management, scheduled demos, and inbound calls, chaos can quickly work its way into your strategy, deeming a “speed wins” selling mentality downright ineffective. The bottom line is that, in B2B sales, speed is useless without control.

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The 5 Stages of Account-Based Marketing — and How to Win Them All

The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates. But none of this is possible without the most important element of a successful ABM program: good data. Data is the fuel that powers your ABM engine. Without it, you can’t find and reach your target accounts.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them.