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With advanced technologies like AI transforming the business landscape, IT organizations are struggling to find the right talent to keep pace. The problem isnt just the shortage of qualified candidates; its the lack of alignment between the skills available in the workforce and the skills organizations need. Take cybersecurity, for example.
More about the research For our primaryresearch, we interviewed more than 2,300 executive and senior IT and business leaders from organisations in 34 countries across North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. There is no going back.
More about the research For our primaryresearch, we interviewed more than 2,300 executive and senior IT and business leaders from organisations in 34 countries across North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. There is no going back.
Secondary market research involves utilizing preexisting data and insights gathered from various sources in the past. Unlike primaryresearch, which gathers new and original data through surveys or experiments, secondary research relies on already available information. But why is it so important, exactly?
CIOs face the challenging task of balancing various priorities to align their digital infrastructure with business goals. This misalignment between priorities and actions creates a substantial barrier to success. Both AI and security modernization require integrated systems and substantial budgets, yet these factors are inhibited by technical debt.
Want to do your own competitive research? Your answers to these questions should give you some idea of the scope of your research. For most companies, this means creating a spreadsheet and starting your secondary research. Secondary and primaryresearch At Aqute Intelligence, we use a two-stage approach to data gathering.
Market research is an important part of business. Let’s take a look at what market research is and how it works, so you can propel your efforts forward today! But that’s really secondary research, one of the two types of market research that you should be doing. What is Primary Market Research?
And this understanding is made possible with a market research report. We are going to cover the bases of what a market research report is and how to prepare one that will set you on the road to success. What Is a Market Research Report? Types of Market Research. This also covers research websites such as Mckinsey.
By employing online market research! And the statistics below illustrate why online market research is non-negotiable for success: More than 46% of consumers are less loyal to brands after the pandemic – which means the marketing waters are little less friendly and whole lot more unpredictable. What Is Online Market Research? .
Market research confirms or dispels dangerous assumptions and reveals intel that generates new ideas and makes marketing magical. What is Market Research? Market research is the process of understanding the current state of the market in relation to a particular aspect of the business. They have good reason to.
There are many types of market research available to brands – and some are more effective than others. We’ve listed the top ten market research types and methods here to help you decide which is best for you! Global revenue of the market research industry exceeded 73.4 This type of market research is like playing spy.
In a previous post, we touched on secondary market research, but didn’t go into depth. Our other post focused on primary market research––including what it is, the methods used, and both the advantages and disadvantages of using it as a data source. What is Secondary Market Research?
Within the ever-evolving realm of the life sciences industry , fast-paced healthcare investment research plays a crucial role in providing timely insights on valuable opportunities for financial investors.
Business professionals require timely and relevant insights to make strategic decisions in rapidly changing markets; therefore, getting up to speed on new research topics is crucial in the realm of market research.
By taking a more proactive—rather than reactive—approach to research, organizations can leverage better-informed strategies to stay ahead of their competitors. These tools turned a monumental task into a cakewalk by exponentially increasing the accuracy, breadth, and depth of conducted research.
Contify, the AI-enabled market and competitive intelligence solutions provider, has announced today the launch of its ‘IntelligenceEdge Partner Programme’ to help market research firms deliver their research and insights to their clients through Contify’s Market and Competitive Intelligence Platform.
there are two answers that go hand in hand: good exploitation of your analytics, that come from the results of a market research report. Today, there are online data visualization tools that make it easy and fast to build powerful market-centric research dashboards. Your Chance: Want to test a market research reporting software?
In the ever-evolving landscape of investment research, maximizing returns while minimizing costs is paramount. Leveraging firsthand perspectives from first-hand, company or industry operators can radically transform your market research from reactive to proactive. But what do you get for your annual $24,000 primaryresearch spend?
But bias can undermine the quality of your competitive intelligence by influencing how you approach research, how you gather data, and how you prepare reports. Aqute’s research team is skilled at using a systematic approach to data collection. 5: Global team Our network of researchers spans the globe.
With centralized access to our Expert Insights , business professionals can streamline their workflow and seamlessly transition between data-driven research and qualitative research to inform their business decisions. Enter “Talk to This Expert,” a user-friendly feature available in the AlphaSense expert transcript library.
This article provides a comprehensive guide on how to find competitor pricing using a variety of methods, ranging from direct research to leveraging advanced competitive intelligence tools and techniques. Primary methods involve direct interaction and observation, while secondary methods focus on analyzing existing published information.
While evolving its mainstay research and data management offerings, our company now provides a wide range of intelligence consulting services. The rebranding comes in response to AIM’s growing portfolio of capabilities.
This requires that organizations make decisions that are informed by secondary data, and targeted primaryresearch. Erik Glitman has over three decades of experience in consulting and managing key competitive and market insights research to support clients’ strategic planning, sales, marketing, and growth initiatives.
Octopus revealed that, in learning about its client’s rivals, it needed to develop a more extensive investigative strategy using primaryresearch methods. Its researchers talked to people who could hold the answers needed. On top of that, researchers attended a relevant trade show.
The digital landscape is rapidly evolving, and businesses and investors alike are constantly seeking innovative ways to gain insights from industry experts to elevate their primary investment research. Below, we explore the value of AI within Expert Insights and how it can revolutionize your primary investment research.
The nuanced firsthand perspectives provided by industry experts can complement your data-driven research with soft market information and complete your investment process. This powerful integration provides you with the most robust and comprehensive research platform to conduct both primary and secondary market research all in one place.
In our experience, effective competitive intelligence integrates information from both primaryresearch and secondary monitoring. Result-oriented competitive intelligence teams discover these signals from secondary monitoring and then validate their credibility using primaryresearch. Information from PrimaryResearch.
For tech companies wanting to stay competitive in the current economic climate, market research is imperative. For investors and venture capitalists who are interested in the technology space, market research is just as critical. While still a form of primaryresearch, it’s not conducted by the company consuming it.
Using the right tools is important when conducting market and competitive intelligence research especially now that M/CI analysts have to deal with massive amounts of data, says Peter Grimm , president of competitive intelligence company Cipher Systems. The second benefit is allowing for effective vendor management.
Our Expert Call Services provide investment researchers with the opportunity to speak directly with industry experts, allowing you to gain a deeper understanding of a company, its products, and its place within a market. Below we explore the top five reasons to use Expert Call Services to elevate your primary investment research.
AlphaSense, a leading artificial intelligence (AI)-based market intelligence platform , empowers major financial and corporate firms to conduct powerful market research with AI search technology, premium content sets, and critical insights to drive organizational growth.
The secret lies in combining the right content sets with an AI-based research tool that helps parse, connect, and analyze the various disparate sources of information. Furthermore, the best organizations continuously evolve to free their knowledge workers from the confines of repetitive, low-value research.
The webinar focused on the evolving nature of competitive market intelligence and provided an essential guide to business professionals for augmenting growth with the integration of ‘Primary and Secondary’ intelligence advantage. To watch this informative on-demand webinar, please click here.
Competitive intelligence research answers questions such as: What are my competitors’ strengths and weaknesses? Business information and insights platforms can make competitive intelligence research much easier for you. Market Intelligence Market research deals specifically with your company, marketing strategy, and product line.
The inception of the traditional expert network model began in the late 1990s where it functioned in connecting researchers to a pool of industry experts. Investment researchers are retiring traditional expert networks and incorporating powerful expert insights into their comprehensive research strategies.
Vigeant, CEO of GreatBlue Market Research. We hope you enjoy this mini series taking you into the minds of some of the most influential CEOs in Market Research. You’re listening to the Happy Market Research Podcast. 00:42] So, GreatBlue is a full-service market research firm. We hope you enjoy these interviews.
Market analysis is an extension of market research. While market research tools help curate information to provide a real-time picture of a particular company, industry, or topic, market analysis tools aim to understand the context around that information in pursuit of forecasting for the future. .
Do some international market research first, to make sure you understand the nuances of different global markets, and create a comprehensive picture of your new target market. You could use international market research to get a clear picture of the risks and business opportunities that lie ahead in countries you plan to export or expand to.
As a primaryresearcher, I look for ways to motivate people to share. I break down Win Loss analysis questions into 4 buckets: relationship health, company reputation, product/service attributes, and servicing issues. This is a powerful competitive weapon since this is not the case at many companies. See you in 2017.
Competitive intelligence companies excel in primaryresearch and have a close relationship with their clients. By partnering with AI-enabled market and competitive intelligence platforms like Contify, they gain an informational advantage by integrating the best of both the worlds of primaryresearch and secondary monitoring.
Far too often, valuable research time is disproportionately spent on gathering information across disparate sources; what often emerges is an over-reliance on low-value or public content without the added context and depth of expert perspectives. Expanded broker research. New Content to Catch What Others Miss.
According to research conducted by Orgvue , 92% of senior business leaders sampled believe that time to decision is a key success metric for organizations but in contrast, 89% believe that organizations are taking too long to make decisions.
That is why it is crucial to have a market intelligence platform that aggregates ESG content into one place so you can efficiently perform your research and benchmarking. That is why it is crucial to have a market intelligence platform that aggregates ESG content into one place so you can efficiently perform your research and benchmarking.
As a primaryresearch expert, I am always looking to for ways to motivate others to share. So much about life revolves around effective communication. You need to understand what makes them comfortable to share. I recently read Traci Brown ’s book, Persuasion Point: Body Language and Speech for Influence. Does it feel right?
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