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Layoffs, AI demand create mismatched talent market for IT skills

CIO

Ongoing layoffs in the tech industry and rising demand for AI skills are contributing to a growing mismatch in the IT talent market, which continues to show mixed signals as economic factors and the rise of AI impact budgets and the long-term outlook for IT skills. What is driving tech layoffs?

IT 488
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‘Just-in-time’ AI: Has its moment arrived?

CIO

SAIC, a technology integrator serving the defense, space, civilian, and intelligence markets, in May 2024 introduced its Tenjin GPT on Microsoft Azure and the OpenAI platform to all 24,000 of the company’s employees. When the research analysts want the research, that’s when the AI gets activated. Google has come up with a RAG service.

IT 498
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9 IT resolutions for 2025

CIO

CIOs are an ambitious lot. Not the type to be satisfied with the status quo, they have set big goals for themselves in the upcoming year, according to countless surveys of IT execs. To ensure his team can meet the challenges that such growth brings, he has doubled his IT staff and invested in upskilling his team.

IT 526
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11 ways to ensure IT-business alignment

CIO

Most IT and business executives recognize the necessity of close alignment. They understand that their strategies, capabilities, resources, and management systems should be configured to support the enterprise’s overarching purpose and goals. Is your IT organization doing all it can to build strong alignment with business leaders and colleagues?

Business 533
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Activating Intent Data for Sales and Marketing

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The bad news?

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7 signs it’s time to modernize your IT systems

CIO

Technology continues to advance at a furious pace. That’s great, because a strong IT environment is necessary to take advantage of the latest innovations and business opportunities. The bad news, however, is that IT system modernization requires significant financial and time investments. Is your organization overdue for an IT systems update?

IT 524
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Product-based IT: 6 key steps for making the switch

CIO

Leading CIOs began to see the shift from project- to product-based IT as a blueprint for success , and product management emerged as a key IT capability, with its customer-centric focus and practices that connect market needs with delivery roadmaps. But many enterprises stopped their agile transformations at this layer.

IT 473
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ABCs of Data Normalization for B2B Marketers

It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Well, marketers rely on this grouping to reach their goals.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

Businesses are tasked with beating pre-pandemic numbers, making marketing more essential than ever before. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy.

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Your Guide to Using Conversational Marketing to Drive Demand Generation

Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue.

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Best Practices for a Marketing Database Cleanse

Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider. What’s involved in their maturity process?

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way.

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The 5 Stages of Account-Based Marketing — and How to Win Them All

The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates. And yet only 43% of marketers are completely satisfied with the quality of their data. But none of this is possible without the most important element of a successful ABM program: good data.

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The ABM Benchmark Survey

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?