Remove IT Remove Market Research Remove SWOT
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Share of Voice vs Share of Market in the Era of AI

mention

Remember the days when TV ads and billboards measured marketing success? Today, it’s all about Share of Voice (SOV) and Share of Market (SOM). In this guide, you can learn more about Share of Voice and Share of Market, how these metrics work, why they matter in today’s AI-driven world, and how to use them to boost your brand.

Marketing 130
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Toshiba Global Commerce Solutions Seeks Market Research Analyst

ArchIntel

Toshiba Global Commerce Solutions is currently recruiting a market research analyst for placement at its offices in Durham City, North Carolina. Applicants must also possess a fundamental understanding of market opportunity and assessment, as well as experience in competitive analysis methodologies such as SWOT and competitor matrices.

Commerce 104
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Startup Business Plan Guidelines for a Successful Launch

mention

But there are trends among businesses that fail: 38% ran out of money to fund the business 35% offered a product or service the market didn’t need 20% couldn’t beat a competitor 19% had a “flawed business model” How do you avoid these issues in your business? That’s where a business plan comes in.

Startups 275
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Context Analysis: Your Secret Weapon for Better Communication

mention

In business, it helps with market research, product development, and customer service. With context analysis, you can spot threats and challenges before they become problems and seize new growth opportunities. Ready to learn more about this powerful tool? Let’s dive in! Why does it matter? Let’s break it down!

Analysis 147
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How to Combat Generative AI Hallucination

Alpha Sense BI

While hallucination has limited consequences for the average individual using genAI for quick answers to internet queries, it can be catastrophic for organizations using generative AI for market or investment research. GenAI hallucinations can also reinforce bias, if inaccurate or skewed data is used to make generalized assumptions.

SWOT 52
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Introducing Smart Summaries for Companies

Alpha Sense BI

This tool is instrumental in widening users’ ability to research outlier companies, covering secondary players, or expediting the process of getting up to speed on a new name. Ready-Made SWOT Analysis : One of the most important tools for financial and corporate professionals is the SWOT analysis.

SWOT 111
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Competitive Intelligence: Hype or Necessity?

mention

Growing your market share is impossible without it in today’s hyper-competitive environment. Ultimately, it helps your team make better decisions about adopting technology across different markets and regions globally and maintaining security at your organization. The concept has quite some nuance to it.