CIO

MAY 30, 2024

And the market for process mining tools is growing. According to a November 2023 report by global market research and management consulting company Global Market Insights, the process mining market is estimated to expand at a compound annual growth rate of more than 40% over the next decade, reaching $31.52

Business 528

Business IT Analysis Management 528

CIO

APRIL 23, 2024

The global market for managed services will rise in 2024 due to organizations’ IT spending surge and larger investments in managed services deals involving AI and cloud computing, according to market intelligence firm IDC. The global managed services market size was estimated at USD 299.01 IT Management, Managed IT Services

Globalization 463

Globalization Management IT Market Intelligence 463

CIO

JULY 12, 2024

This acquisition strengthens the IFS offering for complex maintenance processes, which have to work within a highly regulated environment as they are a part of the aviation sector,” said Aly Pinder, research vice president at market research firm IDC.

Airline 402

Airline IT Market Research Marketing Research 402

mention

AUGUST 7, 2024

Secondary market research involves utilizing preexisting data and insights gathered from various sources in the past. Unlike primary research, which gathers new and original data through surveys or experiments, secondary research relies on already available information. But why is it so important, exactly?

Market Research 147

Market Research Marketing Research Research Primary Research 147

CIO

APRIL 27, 2023

Meanwhile, the CTO focuses on technology research and development efforts, often working closely with the CIO to develop a strong IT strategy. And according to the latest 2023 Dice Tech Salary Report , you don’t need to reach for an executive career in IT to earn a six-figure salary. increase from 2021. increase from 2021.

IT 436

IT Knowledge Security Security 436

ATTEST

NOVEMBER 6, 2024

It helps to look at your own data, but with the help of market research companies for telecom, you can also get to know all the external factors. It helps to look at your own data, but with the help of market research companies for telecom, you can also get to know all the external factors.

Market Research 52

Market Research Marketing Research Research Marketing 52

mention

DECEMBER 4, 2024

Remember the days when TV ads and billboards measured marketing success? Today, it’s all about Share of Voice (SOV) and Share of Market (SOM). In this guide, you can learn more about Share of Voice and Share of Market, how these metrics work, why they matter in today’s AI-driven world, and how to use them to boost your brand.

Marketing 130

Marketing Marketing Analysis Predictive Analytics 130

Smart Data Collective

SEPTEMBER 20, 2023

AI seems to be popping up in all sorts of places, including in marketers’ toolkits. We talked extensively about some of the benefits of using AI in marketing before. Ways that Marketers Are Using AI For marketers worried about the profession’s future, know AI can only be a supercharged assistant at this stage.

Marketing 324

Marketing Marketing Predictive Analytics Brainstorming 324

Smart Data Collective

APRIL 17, 2023

Gaining perspective on the importance of data when trying to comprehend demographics can give one deeper insight into how marketing teams function. Here is the role of data in understanding demographics for effective marketing. Here is the role of data in understanding demographics for effective marketing.

Marketing 361

Marketing Marketing Research Market Research 361

Smart Data Collective

FEBRUARY 25, 2021

We have talked a lot about the benefits of big data in marketing. The global marketing analytics market was worth $2.1 This figure is expected to rise sharply in the future as more companies are likely to discover the benefits data-driven marketing affords. Understanding the Benefits of Data-Driven Marketing.

Startups 316

Startups Marketing Marketing Algorithm 316

ATTEST

NOVEMBER 18, 2024

From the surge in electric vehicles, to the long awaited self-driving ones, and the evolving consumer expectations around mobility, automotive businesses need to know exactly what the market wants to stay competitive, or they’ll lose the race. They need deep, actionable insights backed by solid research. And they need it now.

Market Research 52

Market Research Marketing Research Research Marketing 52

mention

FEBRUARY 19, 2021

Creating effective marketing campaigns that add value to your client’s brand isn’t always easy. Whether you’re a full service marketing agency or specialized in social media, social listening can be the engine to power you to go the extra mile. Source: Summer 2020 Marketing Decision Makers Survey ( S2 Research ).

Marketing 290

Marketing Marketing Benchmarking Market Research 290

Smart Data Collective

MAY 8, 2019

If you’re a marketer or business owner in today’s competitive marketplace, you’ve probably tried just about everything you can think of to maximize your success. You’ve dabbled in digital marketing, visited trade shows, paid for print advertising, and incentivized customer testimonials. Customer Personas. Digital Advertising Campaigns.

Marketing 280

Marketing Marketing Market Research Marketing Research 280

mention

MAY 23, 2023

Did you know that from 2021, the global content marketing industry is worth over $400 billion? With the ever-increasing importance of digital marketing, content marketing has become an essential part of any successful marketing strategy. So, let’s start. Personalization should be much more than that.

Marketing 304

Marketing Marketing Algorithm Advantage 304

Smart Data Collective

MARCH 22, 2023

AI has been a highly useful technology for marketers over the past few years. However, new advances in AI continue to make drive new changes in the marketing profession. As a result, analysts anticipate that the market size for AI technology in the marketing sector will be worth nearly $108 billion by 2028.

Advantage 290

Advantage Advantage Marketing Marketing 290

Smart Data Collective

JANUARY 11, 2023

Many businesses are taking advantage of big data to improve their marketing and financial management practices. billion on big data marketing in 2020 and this figure is likely to grow further in the years to come. Some of the case studies on the benefits of data-driven marketing are quite promising. Businesses spent over $14.2

Marketing 306

Marketing Marketing Data Mining Advantage 306

CIO

AUGUST 2, 2022

from last year, according to a market research report by Gartner. this year, and next year the market research firm expects that growth will further slow, to 17.5%, reaching $3.5 billion in 2022, up by 19.5% However, even though RPA revenue will continue to increase, growth will slow down, Gartner says.

Globalization 461

Globalization Sales Market Research Marketing Research 461

Smart Data Collective

OCTOBER 17, 2022

Email marketing is widespread, with 333.2 Email marketing is the most acceptable way to give precise customer data, but you must guarantee your efforts aren’t wasted. Using data analytics help your email marketing strategies succeed. Using data analytics help your email marketing strategies succeed.

Marketing 321

Marketing Marketing Market Segmentation Analysis 321

Smart Data Collective

JANUARY 19, 2022

Big data is extremely important in the marketing profession. billion on marketing analytics by 2026. A growing number of companies are using data analytics to better understand the mindset of their customers, provide better customer service , forecast industry trends and identify the ROI of various marketing strategies.

Marketing 311

Marketing Marketing Due Diligence Predictive Analytics 311

Smart Data Collective

JUNE 27, 2022

Moreover, they are also responsible for researching new technologies and understanding how they can help the business grow. Besides researching new technologies and streamlining the tech operations, they also seek to mitigate IT risks, such as threats to cybersecurity and misalignment between IT professionals and business requirements.

Management 306

Management Business IT Startups 306

Netbasequid

SEPTEMBER 12, 2022

The speed at which the market changes demands that businesses increase their pace in proportion, if they are to survive. Agile research to the rescue! Modern businesses have adopted agile market research as an answer to the dynamic environment in which they operate. What Is Agile Market Research?

Market Research 98

Market Research Marketing Research Research Due Diligence 98

Netbasequid

AUGUST 9, 2022

In this fast-paced market, having staying power comes down to understanding what’s happening within the industry, how your brand is perceived by consumers and how you measure up to the competition. And this understanding is made possible with a market research report. What Is a Market Research Report? Let’s begin!

Market Research 98

Market Research Marketing Research Research Marketing 98

Netbasequid

AUGUST 17, 2022

Brands do not often place enough stock in the “worse” part of that equation until a crisis hits, but market research can change that! So, what are the characteristics of solid market research – and how can it be used to defend your brand specifically? Brands Require Accurate Market Research. Insist on it.

Market Research 111

Market Research Marketing Research Research Marketing 111

Smart Data Collective

FEBRUARY 28, 2022

One of the overlooked benefits of big data for libraries pertains to marketing. Therefore, libraries have to actively market their services to reach new patrons. Big Data is the Key to a Successful Library Marketing Strategy. This is where data-driven marketing strategies become so important.

Marketing 290

Marketing Marketing Data Mining Gaming 290

Netbasequid

JULY 26, 2022

In a previous post, we touched on secondary market research, but didn’t go into depth. Our other post focused on primary market research––including what it is, the methods used, and both the advantages and disadvantages of using it as a data source. What is Secondary Market Research?

Market Research 98

Market Research Marketing Research Research Marketing 98

Netbasequid

AUGUST 2, 2022

It’s easy to see why market research and analysis are often conflated. Both equip decision makers with crucial intelligence around the current state of the market, helping leaders analyze trends and predict future scenarios. What is Market Research? What is Market Research? But they’re not the same.

Market Research 98

Market Research Marketing Research Analysis Research 98

Netbasequid

APRIL 7, 2022

As they begin to incorporate consumer insights from social media into their market research, many companies rely on traditional techniques such as focus groups, surveys, interviews, and ethnographies. What is Triangulated Research? Have you had a research project recently? Comprehensive research.

Market Research 105

Market Research Marketing Research Research Marketing 105

CIO

APRIL 12, 2024

One of the key reasons why AI may disrupt entry-level financial services positions is its potential to automate the information processing that comprises a large portion their job description. But that’s just the tip of the iceberg for a future of AI organizational disruptions that remain to be seen, according to the firm.

Banking 539

Banking Human Resources Finance Market Research 539

Smart Data Collective

APRIL 20, 2023

Companies are spending nearly $30 billion a year on big data for marketing initiatives. One of the many reasons that they are using big data is to create better content marketing strategies. A content marketing strategy can help businesses establish brand awareness, increase conversions, and connect with their target audience.

Marketing 275

Marketing Marketing Data Analysis Analysis 275

Zoominfo

MAY 8, 2020

When it comes to sales and marketing, building a prospecting list of target accounts and contacts may feel like a good place to start, but identifying and analyzing the total addressable market should come first. Total addressable market (TAM) is the total available opportunity for your product or services.

Analysis 273

Analysis Marketing Marketing Win 273

Smart Data Collective

JULY 4, 2019

When it comes to understanding all the contributing factors and advanced innovations of the impending digital era , it is more than fair to say that we are all striving to contribute in our own way. For some, that means teaching themselves how to code. For others, it is taking on the commitment of a post-graduate program in AI and ML.

IT 278

IT Innovation Gaming Win 278

Alpha Sense BI

MARCH 10, 2023

To capitalize on strategic growth, pharma organizations and investors need to stay up to date on the market-moving trends, shifts, and developments that are shaping the industry landscape. Yet, this was the status quo for pharmaceutical and healthcare companies until the advent of technologically advanced market intelligence platforms.

Market Research 96

Market Research Marketing Research Research Pharmaceutical 96

Netbasequid

AUGUST 15, 2022

By employing online market research! And the statistics below illustrate why online market research is non-negotiable for success: More than 46% of consumers are less loyal to brands after the pandemic – which means the marketing waters are little less friendly and whole lot more unpredictable. Product Innovation.

Market Research 98

Market Research Marketing Research Research Marketing 98

Netbasequid

JANUARY 6, 2023

So, let us look at some of the consumer and market research predictions hoping they will put you in a winning position. In-House Market Research. Faced with the heavy demands of the current business environment, brands have had to weigh between hiring external marketing agencies and bringing the process in-house.

Market Research 98

Market Research Marketing Research Research Marketing 98

Smart Data Collective

NOVEMBER 12, 2019

Social media has become the best way to market your brand when you want to reach specific audiences. This data can be used for display ads, influencer marketing, audience profiles, new product research, or user research. How to Use Data for Social Media Marketing. Facebook Pixel. HotJar tracking code.

Marketing 266

Marketing Marketing Profiling Research 266

Netbasequid

AUGUST 1, 2022

Understanding a market means having specific insight around a customer base, trends, and competitors. Market research confirms or dispels dangerous assumptions and reveals intel that generates new ideas and makes marketing magical. What is Market Research? Do you have to outsource your market research too?

Market Research 98

Market Research Marketing Research Research Marketing 98

CIO

JANUARY 25, 2024

Healthcare: digital assistants for Dx and Rx The market for healthcare chatbots globally is projected to more than triple to $647 million by 2030, according to Vantage Market Research. billion, according to Verified Market Research. billion by 2032, according to Allied Market Research.

Banking 398

Banking Retail Market Research Marketing Research 398