CIO

DECEMBER 19, 2024

One of the fastest-growing industries in the world, climate tech and its companion area of nature tech require a wide range of skills to help solve significant environmental problems. In especially high demand are IT pros with software development, data science and machine learning skills.

IT 195

IT Startups Innovation Security 195

CIO

SEPTEMBER 24, 2024

Inspired by the vast potential of generative AI, many IT and business leaders are concluding the best way to realize the transformative potential of all forms of AI is by handing responsibility to a single leader — a chief AI officer (CAIO). Like unit cost reduction, the agentic AI work is focused on efficiency and productivity.

IT 489

IT Benchmarking Learning Research 489

CIO

APRIL 23, 2024

The global market for managed services will rise in 2024 due to organizations’ IT spending surge and larger investments in managed services deals involving AI and cloud computing, according to market intelligence firm IDC. The global managed services market size was estimated at USD 299.01

Globalization 462

Globalization Management IT Market Intelligence 462

CIO

SEPTEMBER 19, 2024

Goldcast, a software developer focused on video marketing, has experimented with a dozen open-source AI models to assist with various tasks, says Lauren Creedon, head of product at the company. Three-quarters of the organizations that try to build AI agents in house will fail, according to Forrester’s 2025 predictions for AI.

IT 518

IT Knowledge Algorithm Technology 518

Crayon

APRIL 7, 2021

Conducting market research is never an easy task — it presents challenges to businesses of all shapes and sizes. Nowadays, free market research tools and resources are abundant — and you’ll be familiar with eight of our favorites by the time you’re done reading this blog post. Absolutely not.

Market Research 572

Market Research Marketing Research Research Marketing 572

CIO

SEPTEMBER 12, 2024

As noted in the IDC FutureScape report “ Artificial Intelligence Will Reshape the IT Industry and the Way Businesses Operate ,” inadequate training in AI, cloud, data, security, and emerging tech fields will directly and negatively impact enterprise attempts to succeed in efforts that rely on such technologies.

Management 432

Management IT Education Benchmarking 432

Zoominfo

AUGUST 27, 2024

This is the value of marketing account intelligence software. By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles.

Intelligence 130

Intelligence Intelligence Marketing Marketing 130

CIO

SEPTEMBER 15, 2023

It enables the organization to focus on its core business while managing risks and accelerating time-to-market for new products and services. From the CEO’s perspective, an optimized IT services portfolio maximizes cost efficiency, flexibility, and scalability.

IT 418

IT Market Intelligence Advantage Advantage 418

CIO

JANUARY 5, 2023

The market for technology talent has been white hot over the past year. Dan Roberts: What are some of the macro trends you’re seeing that are affecting the technology industry and market for talent? What will the next twelve to eighteen months bring? Caldwell Shawn Banerji : We are in a very interesting period.

IT 474

IT Due Diligence Sports Globalization 474

CIO

JANUARY 9, 2024

“The CIO is at the nexus of those conversations,” says Tim Crawford, CIO strategic adviser at Los Angeles-based IT advisory firm AVOA. The CIO doesn’t have to know all the information, but as the one who sees across the organization, the CIO should be able to bring insights that will help the other executives put all the pieces together.”

IT 527

IT Intellectual Property Education Intelligence 527

CIO

JULY 25, 2024

Modern SOCs are equipped with advanced tools and technologies such as security information and event management (SIEM) systems, threat intelligence platforms, and automated response solutions. However, as ecommerce has proliferated, security threats have increased, elevating cybersecurity to a board-level concern.

Security 416

Security Security IT Banking 416

Zoominfo

MARCH 26, 2025

Marketing teams of all sizes are eager to drive growth wherever they can find it, from expanding into new markets to driving cross- and upsell opportunities. Define and Validate Your Total Addressable Market (TAM) How well do you really know your customers? But moving from inspiration to action is easier said than done.

Marketing 130

Marketing Marketing Profiling Intelligence 130

Zoominfo

OCTOBER 5, 2021

Attempting to grow your business without marketing intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of market intelligence. billion in 2020 to $33.3

Market Intelligence 130

Market Intelligence Intelligence Intelligence Marketing 130

Smart Data Collective

JANUARY 21, 2020

When it comes to bridging the existing gap between data science and its usage , targeting better marketing results, nothing beats the utilitarian nature of AI. The focus, therefore, is always on keeping the marketing strategies proactive, in order to improve the existing customer journey in the best possible manner.

Marketing 323

Marketing Marketing Intelligence Intelligence 323

Zoominfo

AUGUST 2, 2022

Market intelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.

Market Intelligence 130

Market Intelligence Intelligence Intelligence Marketing 130

Cipher

MAY 5, 2021

The Market and Competitive Intelligence (M/CI) world is full of terms with subtle differences in both definition and usage. It is distinct from competitor analysis , and also from terms like market intelligence, competitive intelligence, and business intelligence. Competitive analysis is one such term.

Analysis 459

Analysis Competitive Competitor Analysis Competitive Intelligence 459

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Marketing 264

Marketing Marketing Market Intelligence Hospitals 264

CIO

JUNE 2, 2020

Data visualization platform Tableau is one of the most widely used tools in the rapidly growing business intelligence (BI) space and individuals with skills in Tableau are in high demand. To read this article in full, please click here

Market Intelligence 470

Market Intelligence Business Intelligence Intelligence Intelligence 470

Alpha Sense BI

NOVEMBER 19, 2024

AlphaSense addresses this head-on with a generative AI suite purpose-built for market intelligence, integrating the highest-quality data and advanced analytics to ensure you’re equipped with accurate, scalable, and actionable insights. Ready to streamline your market research workflows? Why AlphaSense?

Market Intelligence 52

Market Intelligence Research Intelligence Intelligence 52

CIO

SEPTEMBER 26, 2024

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the technology markets. the world’s leading tech media, data, and marketing services company. Learn more about IDC’s research for technology leaders.

Airline 497

Airline Banking Security Security 497

Zoominfo

DECEMBER 3, 2018

Think about it: without accurate information, how can you market, sell, or provide customer service to your target audience? With turnover like that, it’s no wonder companies struggle to keep a clean marketing database. The Impact of Bad B2B Marketing Data. So, what does list churn have to do with B2B marketing data?

Marketing 223

Marketing Marketing Market Intelligence Intelligence 223

CIO

SEPTEMBER 3, 2024

However, for those organizations that did pay, approximately one-quarter did not completely recover their encrypted data ( Ransomware 2024 by Market Vertical: Paying the Ransom Does Not Guarantee That You Will See Your Data Again ). the world’s leading tech media, data, and marketing services company. CEO) or board level.

Hospitals 482

Hospitals Benchmarking Research Globalization 482

Zoominfo

JUNE 26, 2020

Traditionally, marketing plans lay out these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? Evaluating the resources used on customers (old and new) within marketing and product development teams will help with overall GTM execution.

Marketing 246

Marketing Marketing Profiling Sales 246

Zoominfo

JANUARY 15, 2021

Both market and sales intelligence fall under the umbrella of lead intelligence, which collectively gives comprehensive insights about prospects. Sales professionals also need access to extensive intelligence such as buying signals, reporting structures, and tech stacks. What is Sales Intelligence?

Sales 207

Sales Intelligence Intelligence Marketing 207

Crayon

NOVEMBER 24, 2020

Bill is Head of Market Intelligence (MI) at HERE Technologies. The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports). The following post was written by Bill Strugger.

Competitive Intelligence 369

Competitive Intelligence Battlecard Competitive Intelligence 369

CIO

AUGUST 22, 2024

Most large businesses have a security team. But what, exactly, does that security team look like? How is it structured? To whom do its members report? And is it optimized in each of these respects to maximize the organization’s security posture? CISOs should expect to build and manage multiple teams. The answer, it turns out, varies widely.

Security 459

Security Security Management Startups 459

CIO

APRIL 30, 2024

Saudi Aramco is spearheading the innovations by embracing cutting-edge technologies like artificial intelligence, both within its core operations and beyond, which places the company ahead of the curve. USD billion in 2023, representing a 15% annual increase despite global challenges.

Startups 435

Startups Innovation Algorithm Globalization 435

Alpha Sense BI

JANUARY 5, 2024

We’ve been leading the way in unlocking the unprecedented potential for genAI to completely transform market intelligence. Understanding the Nuance: For more than a decade, we have been training our AI search engine to understand the unique conceptual and linguistic nuances of market intelligence.

Market Intelligence 105

Market Intelligence Intelligence Intelligence Marketing 105

Crayon

APRIL 28, 2021

Market share is a zero sum game. And if you’ve done your homework, you’re acutely aware of one another’s strengths, weaknesses , messaging, branding, campaigns, features, and so on. But brand positioning doesn’t have to be about squashing your competitors.

Win 751

Win Gaming Marketing Marketing 751

CIO

SEPTEMBER 10, 2024

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the technology markets. the world’s leading tech media, data, and marketing services company. the world’s leading tech media, data, and marketing services company.

Banking 434

Banking Benchmarking Research Technology 434

CIO

AUGUST 13, 2024

Unlike siloed or shallow automation efforts, deep automation architects a perspective that integrates customer experiences, value streams, human-machine collaboration, and synergistic technologies to create intelligent, self-adjusting businesses. It emphasizes end-to-end integration, intelligent design, and continuous learning.

Benchmarking 488

Benchmarking Learning Intelligence Intelligence 488

CIO

DECEMBER 5, 2024

These smaller providers contribute significantly to the diversity of online information. When they’re squeezed out by competition or forced to hide behind paywalls to sustain themselves, it reduces the variety of voices and viewpoints available on the web. Algorithm-driven platforms are partly to blame for this problem.

Algorithm 221

Algorithm Benchmarking Gaming Research 221

Alpha Sense BI

AUGUST 21, 2023

Market volatility, economic uncertainty, downturn—whatever you’d like to call it, the next few QoQs are undoubtedly uncertain in the eyes of C-Suite executives. Today, opportunities are short lived for business professionals, emphasizing the importance of making decisions quickly. Spellman Sweet, CEO & Chairman, Accenture Co.,

Market Intelligence 98

Market Intelligence Intelligence Intelligence Marketing 98

CIO

SEPTEMBER 5, 2024

When it comes to security, knowing you have a problem is only half the battle – if that. Figuring out how to solve the problem efficiently is what really matters. And to do that, you need to determine the root cause of the problem. Is it a people issue, such as lack of enough security personnel? For CISOs, answering these questions is rarely easy.

Technology 435

Technology Technology Security Security 435

CIO

AUGUST 29, 2024

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the technology markets. the world’s leading tech media, data, and marketing services company. The CISO sees a new kind of security threat that requires a different security tool.

Security 468

Security Security Benchmarking Research 468

CIO

AUGUST 20, 2024

Edge computing is a distributed computing paradigm that includes infrastructure and applications outside of centralized, dedicated, and cloud datacenters located as close as necessary to where data is generated and consumed. The ability to provision IT service at the edge is increasingly a requirement in our digital-first world.

Benchmarking 448

Benchmarking Banking Research Retail 448

CIO

JULY 10, 2024

Application security In application security, the main GenAI-based feature that vendors have brought to market to date is the ability of application scanning tools to generate code that fixes security flaws. None of the GenAI features brought to market so far are fundamentally disruptive; most are incremental improvements, at best.

Security 461

Security Security Startups Benchmarking 461