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3 Win/Loss Analysis Templates You Can Use Right Now

Crayon

More than two-thirds of competitive intelligence professionals say their in-house team is responsible for win/loss analysis. That’s a lot of ground to cover between the hours of 9am and 5pm—which is why simple win/loss analysis templates can be tremendously helpful. A template for segmenting competitive win rates.

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Sales Battlecards: 8 Tips to Help You Win More Deals

Crayon

As we'll discuss in the 2021 State of Competitive Intelligence Report (coming soon!), 71% of businesses that leverage sales battlecards say these tools have helped them increase their win rate. And, no, we’re not talking about marginal improvements: 93% say their increase in win rate — driven by battlecards — exceeds 20%.

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4 Must-Ask Questions For Your Win/Loss Interviews

Crayon

Win/loss analysis—the process of determining why deals are won or lost—yields insights that practically everyone across your organization can use to their advantage. Nearly every department can gain meaningful insight when you have an understanding of where and how your company wins—or loses—against your competitors.

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12 Actionable Outcomes of Competitive Intelligence

Crayon

Competitive Intelligence (CI) is a function that fits into every business strategy. No matter what your product or service is, you’ve got competitors fighting to win the same business as you and crafting strategies to stand out from the rest of your market. Let’s dig into some key actionable outcomes of competitive intelligence.

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. However, organizations are fighting back - and winning. More organizations are investing in B2B sales and marketing intelligence solutions. The primary takeaway? Forrester found “only 1.2%

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8 tips for cultivating a winning IT culture

CIO

Winning IT organizations aren’t built in a day. Are you looking to build a winning IT culture? Promote innovation and connection A winning IT culture comes in two parts: innovation and connection, says Brad Smith, CIO at payroll software provider Paycom. Building a winning IT culture is an ongoing journey, Angra observes.

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Competitive Intelligence Planning for 2021: 15 Questions to Answer in Your Annual Plan

Crayon

For the competitive intelligence (CI) professionals out there, how are you adjusting your CI program plans? When it comes to building your competitive intelligence program plan for the new year, these 15 questions will help you establish the foundation of a winning competitive intelligence plan.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line.