Crayon

DECEMBER 18, 2020

For the competitive intelligence (CI) professionals out there, how are you adjusting your CI program plans? When it comes to building your competitive intelligence program plan for the new year, these 15 questions will help you establish the foundation of a winning competitive intelligence plan.

Competitive Intelligence 609

Competitive Intelligence Competitive Intelligence Intelligence 609

CIO

NOVEMBER 12, 2024

It becomes a win-win-win situation: the apprentice gets to work on real-world problems and beef up their resume, I get good enough AI engineers working alongside my more experienced engineers to deliver on the 100E projects, and the company gets an AI model or product developed in seven months.

Education 435

Education Win Innovation Learning 435

Crayon

APRIL 28, 2021

If your brand existed in a vacuum, it’d be easy enough to convey your unique selling proposition to a prospect. You’d be unique because you’d be the only game in town. Your product’s defining features would be yours and yours alone. What makes brand positioning so fun, though, is that your brand doesn’t exist in a vacuum. You do have competitors.

Win 751

Win Gaming Marketing Marketing 751

CIO

DECEMBER 10, 2024

Many early gen AI wins have centered around productivity improvements. Abhi Maheshwari, CEO of AI software vendor Aisera, says, Gen AI provides many benefits for sales, and key metrics for assessing its impact include conversion rate, sales cycle length, average deal size, win rate, and lead volume. times higher revenue growth and 2.4

Business 538

Business Airline Win Sales 538

CIO

JANUARY 15, 2025

In a global economy where innovators increasingly win big, too many enterprises are stymied by legacy application systems. 2] The myriad potential of GenAI enables enterprises to simplify coding and facilitate more intelligent and automated system operations.

Innovation 468

Innovation Win Globalization Security 468

CIO

NOVEMBER 11, 2022

Three years ago, Johnson & Johnson (J&J) set out to apply intelligent automation (IA) to every aspect of its business. By combining RPA with machine learning (ML) and artificial intelligence (AI), they sought to automate more complex tasks. But organizations like J&J wanted to take automation further.

Intelligence 459

Intelligence Intelligence Pharmaceutical Win 459

CIO

OCTOBER 24, 2024

As they look to operationalize lessons learned through experimentation, they will deliver short-term wins and successfully play the gen AI — and other emerging tech — long game,” Leaver said. In 2025, they said, AI leaders will have to face the reality that there are no shortcuts to AI success.

Innovation 477

Innovation Win Research Gaming 477

CIO

NOVEMBER 29, 2022

Increasing ROI for the business requires a strategic understanding of — and the ability to clearly identify — where and how organizations win with data. New research has found that 71% of organizations link revenue growth to real-time data (continuous data in motion, like data from clickstreams and intelligent IoT devices or social media).

Win 418

Win Innovation Technology Technology 418

CIO

OCTOBER 17, 2024

Professional services leaders are particularly sensitive to the importance of the tools and technologies they use, with 85% saying they significantly impact the quality of their work, according to an August 2023 survey of 213 of them by S&P Global Market Intelligence.

IT 418

IT Retail Win Market Intelligence 418

CIO

SEPTEMBER 18, 2024

About CyberRisk Alliance CyberRisk Alliance provides business intelligence that helps the cybersecurity ecosystem connect, share knowledge, accelerate careers, and make smarter and faster decisions.

Security 425

Security Security Win Alliance 425

Crayon

JANUARY 23, 2023

When your win/loss data is disconnected from your competitive intelligence tool, trying to understand your differentiators is like trying to appreciate the Mona Lisa from a mere 6 inches away — you kind of get it, but it’s nowhere close to the experience of seeing the full picture (or painting in this case).

Loss 325

Loss Win Intelligence Intelligence 325

Crayon

DECEMBER 21, 2020

Ameeta drives growth by leveraging her broad experience in forming and executing winning strategies, launching new products, leveraging digital to rapidly growing demand, building compelling brands, and creating strategic partnerships for technology and digital health companies.

Win 369

Win Competitive Technology Technology 369

CIO

AUGUST 14, 2023

And when performed strategically in succession as Mahon has done at Werner, such quick wins can lead to much larger business transformation over time — with less big-bang disruption and change management thanks to measurable proof of enhancement along the way. It gets contagious — you do one and it leads to others.”

Win 368

Win Business IT Hospitals 368

Crayon

MAY 9, 2023

This is a Crayon guest post from one of our partners, PSP Enterprises. Visit the Crayon Partner Directory to learn more!

Loss 617

Loss Win Analysis Learning 617

Crayon

MAY 18, 2023

For the first installment of our new Win/Loss Wednesdays series , we had the pleasure of chatting with Jayde Phillips , who manages market and competitive intelligence at Egencia, an American Express Global Business Travel company.

Loss 325

Loss Win Travel Competitive Intelligence 325

Crayon

JUNE 7, 2023

For the second installment of our new Win/Loss Wednesdays series , we had the pleasure of chatting with Scott Frost , who’s led competitive intelligence at Stripe, Adobe, and New Relic.

Loss 325

Loss Win Competitive Intelligence Competitive 325

CIO

APRIL 17, 2024

Looking ahead, executives are considering Artificial Intelligence (AI) with the goal of helping make the frontline employee’s job easier while, at the same time enhancing the personal touch for customers, particularly on complex and sensitive cases (again, we see the holistic human experience as the brand’s common denominator).

Innovation 488

Innovation Win Technology Technology 488

CIO

NOVEMBER 25, 2024

Bringing together that collaborative spirit, innovative mindset, and technology expertise has created some real wins for Peoples and his team. The goal, Peoples explained, is to screen for abnormalities or movement conditions more quickly, because earlier interventions typically lead to better outcomes.

Hospitals 370

Hospitals Innovation Algorithm Win 370

Crayon

JULY 18, 2022

You’re in sales because you like to win and make money. Competitive deals are emotional. How could they not be? Competitors get in the way of both. I don’t care how senior you are— when a competitor gets in your way , it’s frustrating.

Win 325

Win Competitive Sales Competitive Intelligence 325

CIO

MARCH 1, 2023

By Chet Kapoor, Chairman & CEO of DataStax Every business needs an artificial intelligence strategy, and the market has been validating this for years. Winning with AI: It starts with data A successful AI strategy starts with data. Artificial Intelligence, IT Leadership And why should you care about real-time AI ?

Intelligence 369

Intelligence Intelligence Win Innovation 369

Crayon

MARCH 21, 2023

Competitive Intelligence professionals and product marketing leaders know the struggle of being resource-constrained. Product marketing in particular often owns competitive intelligence (and all that goes with it) but can’t dedicate head count to this critical, strategic area of the business.

Competitive Intelligence 325

Competitive Intelligence Competitive Intelligence Intelligence 325

CIO

AUGUST 9, 2022

In business, data science and artificial intelligence are usually geared towards powerful efficiencies and growth. The moment that models start guiding strategic decisions, there is a shift in requirements,” explains René Traue, senior data scientist at the market intelligence and consultancy firm GfK. User trust is often overlooked.

Win 397

Win Algorithm Market Intelligence Intelligence 397

Smart Data Collective

JULY 25, 2022

Business intelligence is an integral part of any business strategy. Business intelligence software can integrate information and present it in dashboards, reports, or graphs. Below are the best helpful business intelligence tips that you should be aware of. Get the Most Benefits of Your Business Intelligence Strategy.

Business Intelligence 348

Business Intelligence Intelligence Intelligence Business 348

Crayon

JUNE 1, 2023

Matthew Reeves of Goldpan explores the importance of conducting win/loss analysis during times of economic uncertainty.

Loss 325

Loss Win Analysis Competitive Intelligence 325

CIO

DECEMBER 23, 2024

Smith says he has seen that transition over the past 12 months or so, saying the technology has matured to the point where it is winning over skeptics. Artificial intelligence, and in particular generative AI, is very exciting, given its potential. Were moving away from the hype and learning to live with generative AI, he says.

IT 505

IT Technology Technology Learning 505

Zoominfo

JULY 13, 2021

I couldn’t be any more excited to announce that ZoomInfo has acquired Chorus.ai , a leading provider of Conversation Intelligence solutions. In short, it will allow salespeople to enter meetings with complete intelligence about each participant and company. Why Conversation Intelligence? Today is one of those moments.

Intelligence 70

Intelligence Intelligence Marketing Marketing 70

Cipher

FEBRUARY 22, 2021

Welcome to Goodbye Information, Hello Intelligence , a monthly coffee chat hosted by leadership at Cipher Systems to uncover nuggets of wisdom from the world's foremost competitive intelligence leaders. The following are notes from Goodbye Information, Hello Intelligence: Episode 02.

Loss 336

Loss Win Analysis Competitive Intelligence 336

CIO

NOVEMBER 21, 2022

But in this time of artificial intelligence (AI), analytics, and cloud, we’re seeing more opportunities to think of how humans and machines can come together as a team, rather than acting against each other. That partnership is a win-win-win situation for the company, contact center agents, and the customer.

Human Resources 545

Human Resources Win Education Data Analysis 545

CIO

DECEMBER 9, 2024

Get a copy of Winning big with AI-powered cloud modernization , a white paper published by CIO, NTT DATA and Microsoft. Get ahead of the megatrend Nearly two-thirds of organizations already see GenAI as a game-changing technology and a megatrend on a par with cloud computing, according to NTT DATAs Global GenAI Report.

Gaming 368

Gaming Win Globalization Security 368

Crayon

JANUARY 25, 2023

In the world of sports, a team that wins three or more championships in the span of only a few years is considered a dynasty. Today, Crayon is celebrating a dynasty of our own in the competitive intelligence market. Crayon has, for the third year in a row, been named a leader in the PMA Pulse.

Competitive Intelligence 325

Competitive Intelligence Competitive Sports Intelligence 325

FedSavvy

MARCH 13, 2025

The post Building a Winning GovCon Pipeline with Market Intelligence appeared first on FedSavvy Strategies. DOGE will impact how most U.S. Government agencies look and operate. Who is more or less likely affected? Check out our blog for more.

Market Intelligence 130

Market Intelligence Win Intelligence Intelligence 130

Crayon

APRIL 24, 2023

After successfully enabling the sales organization with competitive insights at Intellum , Kaitlyn Smith — Product Marketing Manager and competitive intelligence practitioner extraordinaire — set her sights on the Customer Success team.

Battlecard 325

Battlecard Win Competitive Intelligence Competitive 325

Crayon

APRIL 12, 2023

As a competitive intelligence team of one who maintains 19 battlecards and tracks nearly 40 competitors across his entire competitive landscape, Dan understands the importance of generating adoption for your CI program.

Battlecard 325

Battlecard Win Competitive Landscape Competitive Intelligence 325

CIO

AUGUST 18, 2023

Turning data into intelligence MagnolAI ingests raw and processed data from all connected devices leveraged in clinical studies — whether those are off-the-shelf wearable devices to measure heart rate, or a Lilly innovation such as its sensor used to measure defecation for inflammatory bowel disease (IBD).

Intelligence 370

Intelligence Intelligence Pharmaceutical Algorithm 370

CIO

AUGUST 13, 2024

I’ve changed my mind about artificial intelligence. In many cases, once customers figure out how to use a DIY system they end up preferring it — a convenience win for the customer and a financial win for the vendor. Which is why I want artificial intelligence now — Fully Buzzword Compliant Artificial Intelligence (FBCAI?),

Travel 505

Travel Win Intelligence Intelligence 505

CIO

DECEMBER 5, 2024

Generative artificial intelligence (AI) is hot property when it comes to investment, but there’s a pronounced hesitancy around adoption. AI faces a fundamental trust challenge due to uncertainty over safety, reliability, transparency, bias, and ethics.

Win 221

Win Advantage Advantage Intelligence 221