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To give sellers a fighting chance, sales leaders need to build an effective, flexible salesenablement program. With the right salesenablement process, revenue leaders can confidently improve sales team skills, boost customer retention, expand market differentiation, and drive revenue growth.
As we'll discuss in the 2021 State of Competitive Intelligence Report (coming soon!), 71% of businesses that leverage sales battlecards say these tools have helped them increase their win rate. And, no, we’re not talking about marginal improvements: 93% say their increase in win rate — driven by battlecards — exceeds 20%.
Traditional win loss analysis is dead. Having been in the industry for over 20 years, we’ve seen the struggles of traditional win loss analysis and how it impacts businesses of all shapes and sizes. At Primary Intelligence, we have a better way. The Issues with Traditional Win Loss. We’re sorry, but it is.
I couldn’t be any more excited to announce that ZoomInfo has acquired Chorus.ai , a leading provider of Conversation Intelligence solutions. In short, it will allow salespeople to enter meetings with complete intelligence about each participant and company. Why Conversation Intelligence? Today is one of those moments.
Whether you’ve conducted multiple win loss programs throughout your career, or you are a marketer diving into win loss analysis for the first time, it’s important to choose a win loss platform that will help you get the most from your buyer data. Win loss analysis isn’t just for marketers anymore. Data Integrity.
What is salesenablement? Salesenablement provides salespeople with tools, content, and information that help them sell efficiently and effectively. To be an effective provider of these resources, salesenablement must be careful in its direction and procurement of information to assist sales.
Conor Bond , a content marketing and search engine optimization specialist at software-driven competitive intelligence platform Crayon, has written a seven-step guide to developing an effective salesenablement strategy. He advises that only those who are essential should be part of the salesenablement strategy team.
A few days ago, I had the pleasure of hosting a webinar that featured Crayon’s VP of Strategy, Chris Pope, and Aircall’s Director of Sales, Tommy Jester.
Win loss analysis has helped many marketers better understand their buyers. As a marketing leader, there are many ways you can use your win loss insights including: Strategic Direction in Marketing Efforts. Being able to position your product or service in a way that demonstrates value to your buyers is crucial to increasing win rates.
What is salesenablement? Salesenablement provides salespeople with tools, content, and information that help them sell efficiently and effectively. To be an effective provider of these resources, salesenablement must be careful in its direction and procurement of information to assist sales.
Many companies lack easy access to valuable insights that inform sales conversations in real time. We’re solving that problem with our acquisition of Chorus.ai, an industry leader in conversation intelligence. Fast-Track SalesEnablement. Conversation Intelligence takes this enablement to a new level.
Sales acceleration is a form of competitive intelligence (CI) in the salesenablement ecosystem. An effective accelerated sales strategy arms your business with timely data and insights that ramp up the velocity and relevance of sales conversations. Active Selling.
Sales reps must make the most of this shortened window of time by gaining a thorough understanding of what decision drivers cause won and lost deals and what specific things they can do as individuals to increase win rates. Additionally, over 50% of the time, sales reps will give a different reason for a win or loss than their buyer.
Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitive intelligence. After you read this article, you’ll understand the numerous types of competitive intelligence, how and where to gather data for this purpose, and the tools you need for success.
Adobe announced on Monday that it is currently recruiting a senior manager of competitive intelligence for placement in its offices in Lehi, Utah. The CI senior manager must be capable of analyzing data, distilling it and communicating insightful and actionable business intelligence for strategic decision-making. ArchIntel™ -.
21, 2023 – Leading revenue growth consulting and services company Corporate Visions announced today that it is acquiring Primary Intelligence, the leading provider of automated customer feedback to find and fix blind spots that cause companies to lose deals and customers. DRAPER, UT. , Feb. Peterson added.
I couldn’t be any more excited to announce that ZoomInfo has acquired Chorus.ai , a leading provider of Conversation Intelligence solutions. In short, it will allow salespeople to enter meetings with complete intelligence about each participant and company. Why Conversation Intelligence? Today is one of those moments.
This is particularly fatal to deals in the current business climate, where there’s increased pressure to provide thorough reconciliations of client concerns and huge ROI and to win over CFOs. If you can uncover their deepest need, you can leverage the sales process to close the deal and keep that close ratio nice and high.
Use buying signals, intent data , artificial intelligence, and machine learning to know when companies are looking for your products and services and when they’re ready to buy. Use your video conferencing and Slack channels to share pictures and memes to celebrate wins. Work together: Staying connected in a remote world.
Sales acceleration refers to the strategies and tools that move prospects through the sales pipeline more efficiently and effectively — enabling your sales team to hit their goals faster. Win Faster. Strong sales–marketing alignment is necessary. Sell Smarter.
Here are 25 of our favorite sales blogs. Top 25 Sales Blogs for all Sales Professionals. 1. Factor8: Your Inside Sales Advisor. According to the Factor 8 website, Factor 8 is an award-winning inside sales training and consulting firm catering only to inside sales. Sales Gravy.
Many companies lack easy access to valuable insights that inform sales conversations in real-time. We’re solving that problem with our acquisition of Chorus.ai, an industry leader in conversation intelligence. Fast-Track SalesEnablementSales managers give feedback and share their expertise to onboard and coach their sales reps.
Through extensive research and interviews, Fuld + Company developed a Battlecard for our client – a powerful salesenablement tool which compiles detailed competitor profiling to provide a clear picture of their capabilities. Fuld + Company Solution. For a sample copy of this battlecard, please contact: Christian Schena.
Check out these 20 sales and marketing statistics: Sales and Marketing Alignment Statistics Organizations with tightly aligned sales and marketing functions enjoy 36% higher customer retention rates ( source ). Aligning sales and marketing also leads to 38% higher saleswin rates ( source ).
Revenue Intelligence Tools A revenue intelligence tool should integrate seamlessly with your current tech stack by offering customizable solutions. Pipedrive: Helps visualize your sales pipeline and ensures important activities and conversations don’t get dropped.
Sales data is a broad category of business intelligence that encompasses everything about the sales process and gives individuals and leaders a way to view and optimize their performance. Examples include revenue per sale, average customer lifetime value (LTV), Net Promoter Score (NPS), and revenue by product.
Here are 25 of our favorite sales blogs. Top 25 Sales Blogs for all Sales Professionals. 1. Factor8: Your Inside Sales Advisor. According to the Factor 8 website, Factor 8 is an award-winning inside sales training and consulting firm catering only to inside sales. Sales Gravy.
Did they use competitor technologies that you were able to win them away from? This might look something like: Acme Business Intelligence Corp. is an account in the Informational phase and their best contact is a VP of Sales who reports to a CRO. Funding How much funding have they raised? When your deal closed?
In a marketplace that has suddenly been made more fertile by crisis, it will be up to each cybersecurity company’s competitive intelligence professionals to generate the insights needed to give them the distinct advantage. He also led win-loss analysis efforts to inform senior leaders of the company’s performance against competitors.
Jill Konrath—renowned speaker, author, and thought-leader—is known for her relentless search for fresh strategies that actually work to speed up new customer acquisition and win bigger contracts in today’s sales world. As mentioned, Jill is the author of three bestselling, award-winning books. Influence at Work. Go check it out!
Set up a Win Room A Win Room is the follow-up to your GTM factory where you talk through process, results, and goals with your cross-functional teams to identify the plays that are working. The Win Room is where you actually see how the plays are performing in the market, looking at the pipeline data and the analytics,” Dave said.
I’ve compiled a list of 18 sales planning tools, listed here in no particular order, which can help you organize your sales process and plan calls, routes, and territories with greater efficiency. 4 SalesEnablement Tools to Increase B2B Sales Productivity. Sales productivity. Continue reading.
cybersecurity companies are seen to compete fiercely to win the lion’s share of the market. These are some of the industry’s more notable competitive intelligence professionals who will be generating the insights to give their companies an edge. In the face of increasing demand, U.S. ABOUT ARCHINTEL.
This is particularly fatal to deals in the current business climate, where there’s increased pressure to provide thorough reconciliations of client concerns and huge ROI and to win over CFOs. If you can uncover their deepest need, you can leverage the sales process to close the deal and keep that close ratio nice and high.
Unlock the power of data-driven decision making in sales with our comprehensive guide on revenue intelligence. Learn how to gather, analyze, and apply insights from your sales and marketing data to increase your win rates and drive more revenue.
The debate “where” the competitive intelligence (CI) function should be housed within a company is one that has been on-going over the past 20 years. Some are insistent that a CI program needs to be a function of product marketing with the goal of influencing product messaging and arming sales with the latest sell-against intelligence.
Learn what’s happening with their company and industry by reading recent news Review the articles they’ve shared on social media Use company data and intelligence from ZoomInfo to understand their fiscal year and how they buy It may make sense to send your prospect a few questions by email beforehand.
Let’s explore the definition of a sales strategy, what makes a strategy successful, why accurate data is essential, and how to go about developing and refining a winningsales approach. What is a Sales Strategy? Gather and analyze this data so you can prove how effective data-driven sales can be.
Use buying signals , intent data , artificial intelligence, and machine learning to know when companies are looking for your products and services and when they’re ready to buy. Use your video conferencing and Slack channels to share pictures and memes to celebrate wins. Work Together Stay connected in a remote world.
Companies that effectively use tools like battlecards or win/loss see even greater returns.? best practices for CI to support sales, marketing, and go-to-market success, SCIP has 2 workshops planned. After taking this workshop, taught by leaders from CompeteIQ, Palm, and Slack, you'll be able to: Develop a winning battlecard strategy.
Empowering sales teams to prospect, engage and close deals faster, Owler’s salesintelligence tool arms salespeople with timely, actionable insights for target accounts. Owler Max is a fresh salesenablement offering providing actionable insights on target accounts, allowing sales professionals to work faster and smarter.
To survive in today’s fast-moving and always-evolving market landscape, every business needs competitive intelligence (CI)—comprehensive knowledge about your competitors and how your company stacks up. In order to have complete competitive intelligence, you must be able to source data from the thousands of places it exists online.
Jill Konrath Jill Konrath—renowned speaker, author, and thought-leader—is known for her relentless search for fresh strategies that actually work to speed up new customer acquisition and win bigger contracts in today’s sales world. As mentioned, Jill is the author of three bestselling, award-winning books. Go check it out!
Our next several courses are all about turbocharging the effectiveness of your competitive intelligence work. JUNE - Sales Battlecards Training. After taking this workshop, taught by leaders from CompeteIQ, Palm, and Slack, you'll be able to: Develop a winning battlecard strategy ( What's important, building a business case ).
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