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Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitive intelligence. After you read this article, you’ll understand the numerous types of competitive intelligence, how and where to gather data for this purpose, and the tools you need for success.
Today, we’re sharing five templates you can use in AlphaSense’s Notebook to streamline the process of creating your competitive intelligence deliverables. At the same time, understanding how to effectively position your offering against competitors is one of the most critical components of the sales process.
Salesenablement Includes playbooks, ROI tools, and battle cards 4. Market intelligence Includes internal surveys, external focus groups, and SWOT analyses Why is this distinction important? When you’re starting out, you may need to spend fairly equally across demand creation and salesenablement.
Through extensive research and interviews, Fuld + Company developed a Battlecard for our client – a powerful salesenablement tool which compiles detailed competitor profiling to provide a clear picture of their capabilities. Fuld + Company Solution. For a sample copy of this battlecard, please contact: Christian Schena.
Doing so ensures you are well prepared and have the intelligence you need to confidently pursue opportunities—with greater speed. In an age of information overload, you need a market intelligence tool that will swiftly pinpoint and surface crucial business information.
The proliferation of artificial intelligence (AI) and generative AI (genAI) continues to dominate as an impactful trend in the asset management space. AlphaSense’s market intelligence platform stands out from the rest with an extensive universe of content layered with AI search technology.
One of the most impactful factors has been the proliferation of artificial intelligence (AI) and generative AI (genAI) in the asset management space. AlphaSense’s market intelligence platform stands out from the rest with an extensive universe of content layered with AI search technology.
Competitor monitoring transcends industries and equips every kind of business—from startups to global corporations—with the intelligence they need to navigate complex markets and outmaneuver their competition. To cut through the noise and get straight to the information that matters, you need a comprehensive competitor monitoring tool.
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