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11 Essential Sales Enablement Statistics for 2021

Crayon

Sales enablement statistics are useful for a number of reasons. Maybe you’re building a business case for the formalization of a sales enablement strategy and looking for quantitative data that you can use to your advantage. Maybe you’re new to the discipline and trying to quickly learn as much as possible.

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What is Sales Enablement? Steps to Building an Enablement Strategy

Zoominfo

To give sellers a fighting chance, sales leaders need to build an effective, flexible sales enablement program. With the right sales enablement process, revenue leaders can confidently improve sales team skills, boost customer retention, expand market differentiation, and drive revenue growth.

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Competitive Battlecards 101: The Ultimate Guide (2021)

Crayon

Competitive battlecards (also known as competitor battlecards, or more simply as battlecards) can add a tremendous amount of value to your suite of sales enablement collateral.

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Product Marketing Advice In 2022 From the Experts

Crayon

Product marketers have to juggle the messaging and positioning of products, lead product launches and help drive adoption, manage competitive intelligence programs, develop sales enablement materials, and so on. Product marketing is easily one of the most cross-functional (and busy) roles in an organization.

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AI for Product Marketers:16 Tools to Supercharge Your Go-To-Market Strategy

Crayon

As AI transforms product marketing, sales enablement and competitive intelligence (among everything else), there's new tools and technologies popping up constantly. It's difficult to keep up with what AI tools product marketers should invest in for their go-to-market efforts.

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Effective Sales Enablement

Primary Intelligence

What is sales enablement? Sales enablement provides salespeople with tools, content, and information that help them sell efficiently and effectively. To be an effective provider of these resources, sales enablement must be careful in its direction and procurement of information to assist sales.

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Top 10 Sales Intelligence Tools to Use for Your 2021 Campaigns

Zoominfo

However, when these teams are equipped with the right tools, such as sales intelligence, less important tasks can be automated so that reps can focus on lead strategies. It’s no wonder that 43% of salespeople in 2020 used sales intelligence tools, compared to 28% in 2018. What Should My Sales Intelligence Tool Include?

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