This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Using Copilot, the marketing team researches the market, prospect and its rivals and scopes the scale of the opportunity. Quickly, an executive downloads the book and asks Copilot to make a SWOT assessment of key points to inform fellow leaders of the latest ideas.
Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitive intelligence. After you read this article, you’ll understand the numerous types of competitive intelligence, how and where to gather data for this purpose, and the tools you need for success.
Market Research Reports : Many industries have reports that provide market share data for key players. Competitor Analysis : Analyze publicly available financial data from competitors to create a SWOT analysis and estima te market shares. Euromonitor : Offers detailed market research reports, including market share information.
Toshiba Global Commerce Solutions is currently recruiting a market research analyst for placement at its offices in Durham City, North Carolina. This will be made possible by collecting customer and competitor intelligence from public information as well as third-party sources. ArchIntel™ -.
Ken said that one notable difference between a game of chess and a market rivalry is that in business, entrepreneurs often have enough time to research what the other company is up to. He tells business decision-makers to always use the SWOT method in navigating competitive pressures.
Central to this is market entry research to give you the confidence that comes with having a sound plan for your new venture. Market entry research helps you get the lay of the land in terms of your target buyers, potential competitors, and other crucial details. What Is Market Entry Research? Market Entry Research Strategy.
As a Product Marketer, I know the research I conduct is only as valuable as the relative impact it has on the teams making strategic business, sales, and product development decisions everyday. Ultimately, the research you conduct within AlphaSense doesn’t have to stop at discovery. What performance signals did they point to?
If you conduct new product development research, you will gain the necessary consumer and market intelligence to make it among the few new products that survive and keep on thriving. What Is New Product Development Research? The Role of Research at Different Stages of Product Development. This is key. Idea generation.
While hallucination has limited consequences for the average individual using genAI for quick answers to internet queries, it can be catastrophic for organizations using generative AI for market or investment research. GenAI hallucinations can also reinforce bias, if inaccurate or skewed data is used to make generalized assumptions.
Driving innovation and improvement: Competitor research can inspire innovation by highlighting gaps in the market and opportunities for improvement. Direct and indirect competitors Identifying your direct and indirect competitors is the first step in any competitor research. You can also leverage competitive intelligence services.
When it comes to Market Intelligence, there are 4 things that you must know to succeed. Market Intelligence helps organizations cultivate strategies to navigate their unique market and competitive landscape. . Understanding your customers is imperative to the success of your Market Intelligenceresearch and efforts.
We’ve been leading the way in unlocking the unprecedented potential for genAI to completely transform market intelligence. Developing our Own Large Language Model At the core of our genAI technology is AlphaSense LLM (ASLLM), a proprietary model that is purpose-built for market intelligence professionals and their most common use cases.
Search Engines have become a central part of marketing, research, shopping, learning, and much more. The concept of Search Intelligence was brought for that exact reason. What is Search Intelligence? With Search Intelligence, marketers can have a better understanding of the competitors, SERP layout, and paid search landscape.
The tables, charts and other such forms of presenting data will vary across companies, by competitor and by focus of research e.g. product comparisons, sales benchmarking and so on. Many are of the basic SWOT variety, which are perhaps more suited to academic study than to actionable research in real life businesses.
But when it comes to broker research, most professionals today are unaware of the insights these reports hold. In fact, most market intelligence platforms lack access to this form of intel, not only leaving blind spots in your research, but also a window for you to overlook lucrative market opportunities. inflation?
Doing a competitor analysis helps your brand understand how it compares to its peers: pinpointing strengths, weaknesses, opportunities, and threats (SWOT analysis). Research your competitors’ tactics. Research your competitors’ prices & consumers’ response to them. Conduct a SWOT analysis. Do they match up.
While there are several ways to do this, Schneider notes that the most popular way of doing so is through a SWOT analysis. However, Schneider warns that a SWOT analysis may not be as in-depth as one would expect. This method offers companies a simple way to segregate and organize their analysis. First on his list is Ahrefs.
The digital landscape is rapidly evolving, and businesses and investors alike are constantly seeking innovative ways to gain insights from industry experts to elevate their primary investment research. Below, we explore the value of AI within Expert Insights and how it can revolutionize your primary investment research.
Companies can use SWOT analysis to assess their strengths, weaknesses, opportunities, and threats compared to the competition. This can be done through market research, company websites, or price-monitoring tools. Balancing Competitive Intelligence and Innovation Competitive intelligence involves knowing what competitors do.
Market research and the processes it entails have dramatically transformed over the past decade. By relying on manual methods of market research and neglecting tools that could enhance and accelerate their research, companies are choosing to be reactive, rather than proactive. This is problematic for several reasons.
Market research and the processes it entails have dramatically transformed over the past decade. By relying on manual methods of market research and neglecting tools that could enhance and accelerate their research, companies are choosing to be reactive, rather than proactive. This is problematic for several reasons.
On the heels of a breakthrough year in 2023 , generative artificial intelligence (genAI) delivered interesting, innovative, and even mainstream applications. Time is squandered searching multiple sources of information, and even then data is siloed across several platforms, and it is difficult to extract market intelligence.
When choosing an investment research tool, it’s important to consider your specific business needs and the capabilities you require, not just to do your job but to get an edge over your competitors. Bloomberg Terminal is a popular investment research tool, which checks many boxes for investors.
For tech companies wanting to stay competitive in the current economic climate, market research is imperative. For investors and venture capitalists who are interested in the technology space, market research is just as critical. While still a form of primary research, it’s not conducted by the company consuming it.
Through extensive research and interviews, Fuld + Company developed a Battlecard for our client – a powerful sales enablement tool which compiles detailed competitor profiling to provide a clear picture of their capabilities. Fuld + Company Solution. For a sample copy of this battlecard, please contact: Christian Schena.
What Is Marketing Intelligence? Marketing intelligence refers to data that marketing teams use to improve their decision-making process and guide their marketing efforts. Marketing intelligence is vital to organizations because it deepens their market understanding. Neither term should be confused with business intelligence.
With Owler Pro, you’ll be able to conduct thorough competitor research. Below, we’ll discuss the importance of a competitive analysis, how to conduct one, and how Owler supports businesses with in-depth, data-backed competitive intelligence. SWOTs are a simple but powerful tool.
AlphaSense, a leading market intelligence platform , provides Expert Insights through its extensive expert transcript library to enhance your primary research with premium thought leadership and powerful artificial intelligence (AI) technology.
Based on their functions, you need tools for researching your target, monitoring the market, creating promotional messages and hosting information. You probably have a pretty good guess of this but to be effective, why not conduct a SWOT analysis. The better your toolkit, the more efficiently you can deploy a technique.
Competitive Intelligence (CI) is the action of defining, gathering, analyzing, and distributing intelligence about the environment in which your business functions to gain a competitive advantage. When competitive intelligence tools are used effectively, teams see about a 70% reduction in time spent searching for information.
Research shows that 66 percent of customers expect you to understand their needs, and customers tend to spend more to get a good experience. Businesses using AI-based data collection tools enjoy the benefits of having real-time intelligence delivered and shared across the organization, where it can be applied immediately. Challenges 1.
SCIP – Strategic & Competitive Intelligence Professionals – defines competitive intel as, “a discipline that enables organizations to reduce strategic risk and increase revenue opportunities by having a deep understanding of what has happened, what is happening, and what may happen in their operating environment.”
Expert networks are a critical tool for market intelligence and are leveraged by professionals to gain firsthand knowledge of specialized industries, companies, and markets. AlphaSense, a leading market intelligence platform, has disrupted the expert network industry by providing Expert Insights with powerful AI search technology.
Few things can be more daunting—or exciting—than a blank research slate. Below, we will explore how the AlphaSense platform enables you to surface the intelligence and insights you need to master market landscape analysis in three easy steps. Source: RBC Capital Markets Explore this search further in AlphaSense.
As a business professional, you may often find that you need to conduct fast-paced market research on-the-go. However, conducting traditional market research can chain you to your desk as you sift through endless text documents or source expert calls through expert networks. Sitting in bumper-to-bumper traffic?
Established competitor analysis frameworks include: SWOT Analysis – An analysis of your competitors’ strengths, weaknesses, opportunities, and threats. We expand on these features in greater detail below: Semantic Search With our AI search technology, you no longer have to manually CTRL-F through fragmented research documents and reports.
As resourcing and budgeting considerations remain top of mind for firms, it is also more important than ever to accelerate and centralize research findings and prevent the duplicity of work in order to remain competitive and ahead of the curve. For example, a search for “clean energy” on the AlphaSense platform yields over 1.6
The proliferation of artificial intelligence (AI) and generative AI (genAI) continues to dominate as an impactful trend in the asset management space. Analyst research from the AlphaSense platform reiterates findings that the PE space has been growing at twice the rate of public markets , with equally impressive performance.
Competitive analysis is a form of market intelligence. You can’t research your competitors’ businesses if you don’t know who they are. Using a consumer research platform like Attest , you can get answers from people in your target market. Market research is another great resource for competitor intelligence.
Competitive analysis is a form of market intelligence. You can’t research your competitors’ businesses if you don’t know who they are. Using a consumer research platform like Attest , you can get answers from people in your target market. Market research is another great resource for competitor intelligence.
Often, conducting investment research can be akin to mining for a nugget of gold—sifting through mountains of endless data with no guarantee of finding the precise insight you need. Leveraging this proprietary intelligence is crucial for meaningful outcomes, and for remaining competitive in the marketplace.
Maybe an analyst downgraded a company in their latest research report. To keep up with the speed of the shifting market, asset managers rely on consolidated market intelligence to power 360 degree insights on how their portfolio is performing, in order to inform better investment decisions and pivot strategically.
Fundamental research and market analysis are central to portfolio management, but they only represent a portion of day-to-day function. The need to juggle the many demands placed on investment teams makes a strong case for market intelligence that is relevant, accurate, timely, and that delivers the insights crucial to decision-making.
Doing so ensures you are well prepared and have the intelligence you need to confidently pursue opportunities—with greater speed. With ongoing fluctuation and shifting variables, it’s important for investors to have the right information and resources to research and validate a potential deal.
We organize all of the trending information in your field so you don't have to. Join 11,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content