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MLSE looks to revolutionize sports experience with digital R&D lab

CIO

Digital solutions and data analytics are changing the world of sports entertainment at a rapid clip. From how players train, to how teams make strategic decisions during games, to how venues operate and fans engage, sports organizations are turning to software engineers and data scientists to help transform the sport experience.

Sports 603
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SAP poaches Microsoft exec as its new global head of AI

CIO

SAP has appointed a new global head of artificial intelligence, Walter Sun, after the previous post-holder quit to found her own AI startup. Sun has a PhD from MIT and continued to publish academic research papers during his time at Microsoft, in addition to teaching at Seattle and Washington universities. Spoiler alert: it failed.)

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A CIO primer on addressing perceived AI risks

CIO

Ask your average schmo what the biggest risks of artificial intelligence are, and their answers will likely include: (1) AI will make us humans obsolete; (2) Skynet will become real, making us humans extinct; and maybe (3) deepfake authoring tools will be used by bad people to do bad things. It’s the Curse of the Star Baker. And it’s needed.

Win 751
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Sports and Entertainment Trends Shift, Spike & Set the Stage for 2022

Netbasequid

Staying on top of these shifts and entertainment trends throughout 2022 using market research will be critical when attempting to keep pace with consumer mindset shifts. We’ll take a brief look here at the world of sports and entertainment with a focus on: Comparing today’s conversation versus the historical narrative.

Sports 98
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What Squid Games Teaches Brands About Consumer & Market Research

Netbasequid

The hit series, Squid Games, teaches us some key lessons about what to focus on this season – and how to use consumer and market research to stay top of mind with a fickle consumer base. This dystopian reality series sports some impressive stats. Reach out for a demo and we’ll help you win again! Assumptions are dangerous.

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How to Take Gold With Your Olympics Digital Marketing Strategy

Similarweb

The Olympics is one of the most-watched sporting events in the world. So, how do you create a winning marketing strategy during this unprecedented time? . We’ll also give you a plan to help you craft your own Olympics-worthy marketing campaign using Similarweb’s digital marketing intelligence. . Three, two, one, go! .

Sports 111
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When clients ask us to analyze their own business

Aqute Intelligence

It can be useful alongside analysis of competitors, as it provides a like-for-like comparison for competitive benchmarking, conducted by the same research vendor. It allows clients to calibrate the competitor research. If clients think there are minor inaccuracies in our research, we resolve those together. Gartner reports).