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Learn more about IDCs research for technology leaders OR subscribe today to receive industry-leading research directly to your inbox. International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the technology markets. Contact us today to learn more.
Learn more about IDC’s research for technology leaders. International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the technology markets. Mona Liddell is a research manager for IDC’s IT Executive Programs (IEP). Contact us today to learn more.
The good news is that there’s no secret formula, and anyone can gather competitive intelligence. At Aqute, we’ve spent more than two decades refining our approach to competitive intelligence, and this experience gives us an advantage when it comes to uncovering the most valuable and insightful information.
An article posted on Octopus Intelligence’s website Monday tells of an established facilities management company that suddenly realized that it knew next to nothing about rising competitors. Octopus said that the company’s senior team was greatly unsettled by their apparent lack of competitor intelligence.
Allis Information Management (AIM) is now doing business as AIM – Targeted Intelligence. While evolving its mainstay research and data management offerings, our company now provides a wide range of intelligence consulting services. The rebranding comes in response to AIM’s growing portfolio of capabilities.
Business intelligence (BI) and analytics are competitive necessities in today’s fast-moving, data-driven business world. Although business intelligence is a powerful tool, most organizations do not implement it successfully or are lacking a centralized source to maximize its full potential.
Four of the top 7 competitive intelligence blogs were written in 2009. 2 were competitive intelligence analytic tools, which the other 2 were relationship skills: emotional intelligence; and marketing, R&D and product development relationships. As a primaryresearcher, I look for ways to motivate people to share.
Using the right tools is important when conducting market and competitive intelligenceresearch especially now that M/CI analysts have to deal with massive amounts of data, says Peter Grimm , president of competitive intelligence company Cipher Systems. ArchIntel™ -.
Despite our obvious bias, we know that you don’t always need an external competitive intelligence agency. Your own colleagues can conduct competent, actionable competitor research. Your in-house teams can do things that competitive intelligence agencies can’t, like ask salespeople what they hear in the field.
Companies must rely on their competitive intelligence executives to light the way forward. Executive Profile: May-Yee Ng, General Manager of Competitive Intelligence at Chevron. Executive Profile: Blaker Reuter, Market Intelligence and Strategic Planning Manager at GE Capital. Here are the profiles of some of them.
Knowing how to get competitor pricing is essential for the competitive intelligence of any business. This article provides a comprehensive guide on how to find competitor pricing using a variety of methods, ranging from direct research to leveraging advanced competitive intelligence tools and techniques.
1: The goldilocks of competitive intelligence agencies We’re a medium-sized agency. 2: Support your in-house competitive intelligence function There are occasions when your own in-house competitive intelligence activity needs support. Aqute’s research team is skilled at using a systematic approach to data collection.
How AI-enabled competitive intelligence solutions can drive informational advantage. In our experience, effective competitive intelligence integrates information from both primaryresearch and secondary monitoring. What type of information is available from primaryresearch and secondary monitoring?
Contify, the AI-enabled market and competitive intelligence solutions provider, has announced today the launch of its ‘IntelligenceEdge Partner Programme’ to help market research firms deliver their research and insights to their clients through Contify’s Market and Competitive Intelligence Platform.
This requires that organizations make decisions that are informed by secondary data, and targeted primaryresearch. Mohit Bhakuni has spent the last decade building Contify, an AI-enabled Market and Competitive Intelligence Platform, and implementing successful intelligence platforms at leading Fortune 500 enterprises.
AlphaSense is a leading market intelligence platform that combines a diverse content universe with artificial intelligence (AI) power and easy scheduling capabilities with quality experts to maximize your return on investment (ROI).
Whether you’re a seasoned professional or new to Competitive Intelligence, our series of Essential Skills for Competitive Intelligence Professionals will give you the knowledge and tools you need to excel. What is competitive intelligence?
The competitive strategies every company should know Gaining a competitive edge requires extracting high-value intelligence about your competitors and the markets you operate in. Key Takeaways: What is competitive intelligence? Develop strategies to integrate diverse information into actionable intelligence.
When conducting primaryresearch, it’s a good idea to break down the buyer persona. PrimaryResearch Options. All three of these primaryresearch options are bound to the questions being asked. So, you’ve done both primary and secondary market research, where do you go now? What do they want?
Data collection : Consider the different data collection methods and choose one or a combination of which will be most effective at helping you get the data you need from your research respondents. Having a central business intelligence platform to aggregate your efforts regardless of what you choose is important.
The digital landscape is rapidly evolving, and businesses and investors alike are constantly seeking innovative ways to gain insights from industry experts to elevate their primary investment research. Expert Insights leverages 10+ years of investment in AI development to further refine and personalize primaryresearch.
Contify’s competitive intelligence solution automates intelligence reports for a competitive intelligence company. As part of the engagement, Contify customized its AI-enabled market and competitive intelligence platform to deploy a custom competitive intelligence solution for the competitive intelligence company.
Navigating efficiently through public data, earning calls, press releases, and more can be incredibly overwhelming for researchers. Enter AlphaSense, a leading artificial intelligence (AI)-based market intelligence platform, that revolutionizes primaryresearch and allows you to expedite the mastery of new or challenging topics.
As a primaryresearch expert, I am always looking to for ways to motivate others to share. While the book focuses on closing sales deals, the same tactics will work to promote sharing when conducting competitive intelligence collection or win/loss interviews. So much about life revolves around effective communication.
To add to the above, you’ll need both primary and secondary research. Instead, think of your secondary research as informing you for your primaryresearch. PrimaryResearch: This type of research is research you do yourself, or hire someone to do for you.
The webinar was hosted by Contify, a leading competitive intelligence company. The webinar focused on the evolving nature of competitive market intelligence and provided an essential guide to business professionals for augmenting growth with the integration of ‘Primary and Secondary’ intelligence advantage.
Make the most of Contify’s Competitive Intelligence Solution — the latest features and enhancements. Optimizing Competitive Intelligence by Integrating PrimaryResearch and Secondary through AI-Enabled Solutions. European eMobility Solutions Provider Drive Product Strategy via Market Intelligence Platform.
Leveraging Expert Insights on healthcare trends allows researchers to understand how new developments impact the life sciences landscape at a deeper level and make well-informed investment decisions.
While the true impact of automation on jobs is still the subject of much speculation, there is no doubt that the artificial intelligence market in the United States is growing by leaps and bounds. It will be up to the competitive intelligence professionals in each firm to provide the insights needed to exploit the windfall opportunities.
Combine Content with AI AlphaSense is a market intelligence platform that stands out from all the rest, both due to its extensive universe of content and its advanced AI search technology. Sentiment analysis can read between the lines in nuanced ways that humans often cannot do on their own.
Other market intelligence platforms operate on a variable cost model, where costs depend on the perceived quality of experts (ie. Plus with lower cost per one-on-one call, Expert Insights is the ultimate primaryresearch package to optimize your research budget and maximize your ROI. c-level executives, doctors, etc.)
What is Competitive Intelligence? Competitive intelligence is the practice of gathering, analyzing, and acting on information about your market, industry activity and disruptions, competitors, and their products/services. Competitive intelligenceresearch answers questions such as: What are my competitors’ strengths and weaknesses?
Establishing an efficient and successful competitive intelligence (CI) program is no small feat. To have a successful and efficient competitive intelligence program, you’ll need to outline the goals you want it to achieve and determine the outcomes you want to see. Conclusion.
Leveraging firsthand perspectives from first-hand, company or industry operators can radically transform your market research from reactive to proactive. AlphaSense, a leading market intelligence platform , has disrupted the expert call landscape with its powerful AI-based expert transcript library and flat pricing for Expert Call Services.
Expert networks are a critical tool for market intelligence and are leveraged by professionals to gain firsthand knowledge of specialized industries, companies, and markets. AlphaSense, a leading market intelligence platform, has disrupted the expert network industry by providing Expert Insights with powerful AI search technology.
Reactive practices : Over half of respondents wish their market intelligence process was more proactive. Expert calls are primary perspectives that drive a deeper, more nuanced understanding of topics. If you have the resolution to uplevel your market intelligence in 2023, you can start your free trial by signing up here. .
The inception of the traditional expert network model began in the late 1990s where it functioned in connecting researchers to a pool of industry experts. What initially started as a time-consuming process has since grown tenfold due to rapid innovations in technology —particularly, artificial intelligence (AI).
In the age of data, business intelligence is about more than just having the right information — it’s about uncovering and analyzing the exact crucial insights you need to help inform business decisions, stay ahead of market-moving trends, and keep an edge on the competition. Market analysis is an extension of market research.
An increasing number of pharma professionals are relying on market intelligence platforms to stay on top of these movements while providing the tools they need to devise a business or investment strategy. These tools turned a monumental task into a cakewalk by exponentially increasing the accuracy, breadth, and depth of conducted research.
The main distinction between this source and the other three is that it gives you control over your secondary market research. Advantages of Secondary Market Research. Whether measured in time or money spent, the total costs of conducting secondary market research are much lower compared to primaryresearch.
However, there are many research tools available that can help investors overcome option paralysis and make faster, more confident decisions. AlphaSense is a leading AI-based market intelligence platform that provides investment research through Expert Insights alongside an extensive universe of private, public, and premium content.
Learn how to diagnose what needs to be fixed in your competitive intelligence program by reading Competitive Intelligence Rescue. DIY (Do it yourself) competitive intelligence. Adding primaryresearch capabilities. Defending against your competitors’ intelligence activities. What were the real problems?
To ensure our customers optimize their competitive position, we offer highly customized and actionable research insights addressing specific business problems and organizational objectives. Our research services include: Market Intelligence and Strategic Research. Custom Rapid Research. Procurement Research.
Let’s take a look at what market research is and how it works, so you can propel your efforts forward today! As a consumer and market intelligence provider, we have seen enough of the constant change in the marketplace to know that market research should be an ongoing activity for all businesses. What is Primary Market Research?
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