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The post Competitive Matrix: A Detailed Guide with Analysis, Examples & Report Templates appeared first on Contify Market and Competitive Intelligence Platform - Blog.
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Step 2: Gather intelligence Collect comprehensive data on your identified competitors. You can also leverage competitive intelligence services. Competitive intelligence tools and software: Leverage competitive intelligence tools and software to track competitors' online activities, digital marketing strategies, and product launches.
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A matrix of metrics. A metrics framework that incorporates a balanced view of sales and selling, on the other hand, provides decision-makers with a dashboard of financial facts (what we know) and field intelligence (what we think).
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