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How 2 Australian sporting brands leverage human-centric digital innovation to drive new fan experiences in and out of the arena

CIO

Creating new revenue streams, identifying untapped audiences and better engaging fans onsite and all year-round are just some of the wins iconic Australian sporting events are chalking up thanks to human-centric digital innovation. A ‘win predictor’ also gave fans real-time predictions as each match progressed.

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It’s a Three-Peat: Crayon is Once Again Named the PMA Pulse Leader for Competitive Intelligence

Crayon

In the world of sports, a team that wins three or more championships in the span of only a few years is considered a dynasty. Today, Crayon is celebrating a dynasty of our own in the competitive intelligence market. Crayon has, for the third year in a row, been named a leader in the PMA Pulse.

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SAP poaches Microsoft exec as its new global head of AI

CIO

SAP has appointed a new global head of artificial intelligence, Walter Sun, after the previous post-holder quit to found her own AI startup. Most recently, he was involved in the introduction of Dynamics 365 Copilot , which draws on OpenAI’s GPT-4 generative AI model to, among other things, help marketers write engaging sales pitches.

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How FLO Cut Customer Refund Time from Weeks to Seconds

CIO

1 sports shoe brand in terms of sales volume. All those wins have given FLO a leg or foot up in the market, being even more successful and a customer favorite, as well as being named a Winner at the 2022 SAP Innovation Awards. Artificial Intelligence, Machine Learning

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Sports and Entertainment Trends Shift, Spike & Set the Stage for 2022

Netbasequid

Staying on top of these shifts and entertainment trends throughout 2022 using market research will be critical when attempting to keep pace with consumer mindset shifts. We’ll take a brief look here at the world of sports and entertainment with a focus on: Comparing today’s conversation versus the historical narrative.

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How to create a culture of innovation

CIO

This team has prototyped applications involving multiple components of artificial intelligence, blockchain, low-code/no-code development, and even quantum computing,” the CIO says. Employees will rally around a new business model, a new market opportunity, a new product offering,’’ Rybchin says. Promote quick wins.

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How to Take Gold With Your Olympics Digital Marketing Strategy

Similarweb

The Olympics is one of the most-watched sporting events in the world. So, how do you create a winning marketing strategy during this unprecedented time? . With just a week to go before the opening ceremony, we’re examining the most powerful digitally-driven and people-centric marketing efforts around this summer’s Games.

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