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Learn more about IDCs research for technology leaders OR subscribe today to receive industry-leading research directly to your inbox. International Data Corporation (IDC) is the premier global provider of marketintelligence, advisory services, and events for the technology markets. Contact us today to learn more.
Learn more about IDC’s research for technology leaders. International Data Corporation (IDC) is the premier global provider of marketintelligence, advisory services, and events for the technology markets. the world’s leading tech media, data, and marketing services company. Contact us today to learn more.
The good news is that there’s no secret formula, and anyone can gather competitive intelligence. At Aqute, we’ve spent more than two decades refining our approach to competitive intelligence, and this experience gives us an advantage when it comes to uncovering the most valuable and insightful information. Why do we lose deals?
Using the right tools is important when conducting market and competitive intelligenceresearch especially now that M/CI analysts have to deal with massive amounts of data, says Peter Grimm , president of competitive intelligence company Cipher Systems. ArchIntel™ -.
Businesses that are too well entrenched in their markets are warned never to be complacent and always expect disruptions. An article posted on Octopus Intelligence’s website Monday tells of an established facilities management company that suddenly realized that it knew next to nothing about rising competitors. ArchIntel™ -.
Business intelligence (BI) and analytics are competitive necessities in today’s fast-moving, data-driven business world. Although business intelligence is a powerful tool, most organizations do not implement it successfully or are lacking a centralized source to maximize its full potential.
Allis Information Management (AIM) is now doing business as AIM – Targeted Intelligence. While evolving its mainstay research and data management offerings, our company now provides a wide range of intelligence consulting services. The rebranding comes in response to AIM’s growing portfolio of capabilities.
Four of the top 7 competitive intelligence blogs were written in 2009. 2 were competitive intelligence analytic tools, which the other 2 were relationship skills: emotional intelligence; and marketing, R&D and product development relationships. As a primaryresearcher, I look for ways to motivate people to share.
In this fast-paced market, having staying power comes down to understanding what’s happening within the industry, how your brand is perceived by consumers and how you measure up to the competition. And this understanding is made possible with a marketresearch report. What Is a MarketResearch Report? Let’s begin!
Despite our obvious bias, we know that you don’t always need an external competitive intelligence agency. Your own colleagues can conduct competent, actionable competitor research. Markets shift. Change is constant, and so is competitor research. When do you need a competitive intelligence agency? Companies merge.
Understanding a market means having specific insight around a customer base, trends, and competitors. Marketresearch confirms or dispels dangerous assumptions and reveals intel that generates new ideas and makes marketing magical. What is MarketResearch? Do you have to outsource your marketresearch too?
Contify, the AI-enabled market and competitive intelligence solutions provider, has announced today the launch of its ‘IntelligenceEdge Partner Programme’ to help marketresearch firms deliver their research and insights to their clients through Contify’s Market and Competitive Intelligence Platform.
By employing online marketresearch! And the statistics below illustrate why online marketresearch is non-negotiable for success: More than 46% of consumers are less loyal to brands after the pandemic – which means the marketing waters are little less friendly and whole lot more unpredictable. Product Innovation.
The energy market is the country’s third biggest industry today. In such a dynamic competitive backdrop, energy producers must struggle fiercely to maintain and expand their market share. Companies must rely on their competitive intelligence executives to light the way forward. ArchIntel™ -.
Knowing how to get competitor pricing is essential for the competitive intelligence of any business. It helps you make informed decisions about your own pricing strategies, market positioning, and potential opportunities. Building relationships based on trust and mutual benefit can lead to long-term sources of valuable intelligence.
1: The goldilocks of competitive intelligence agencies We’re a medium-sized agency. 2: Support your in-house competitive intelligence function There are occasions when your own in-house competitive intelligence activity needs support. Aqute’s research team is skilled at using a systematic approach to data collection.
In a previous post, we touched on secondary marketresearch, but didn’t go into depth. Our other post focused on primarymarketresearch––including what it is, the methods used, and both the advantages and disadvantages of using it as a data source. What is Secondary MarketResearch?
While the true impact of automation on jobs is still the subject of much speculation, there is no doubt that the artificial intelligencemarket in the United States is growing by leaps and bounds. Executive Profile: Deb Miedema, Head of Competitive Intelligence, Technical Adviser at Google. ArchIntel™ -. reached some $6.45
To capitalize on strategic growth, pharma organizations and investors need to stay up to date on the market-moving trends, shifts, and developments that are shaping the industry landscape. Yet, this was the status quo for pharmaceutical and healthcare companies until the advent of technologically advanced marketintelligence platforms.
This requires that organizations make decisions that are informed by secondary data, and targeted primaryresearch. Erik Glitman has over three decades of experience in consulting and managing key competitive and market insights research to support clients’ strategic planning, sales, marketing, and growth initiatives.
In the age of data, business intelligence is about more than just having the right information — it’s about uncovering and analyzing the exact crucial insights you need to help inform business decisions, stay ahead of market-moving trends, and keep an edge on the competition. That’s where market analysis tools come in.
Marketresearch is an important part of business. Let’s take a look at what marketresearch is and how it works, so you can propel your efforts forward today! Let’s take a look at what marketresearch is and how it works, so you can propel your efforts forward today! What is PrimaryMarketResearch?
How AI-enabled competitive intelligence solutions can drive informational advantage. In our experience, effective competitive intelligence integrates information from both primaryresearch and secondary monitoring. The secondary monitoring provides a comprehensive overview of the market and competitive landscape.
Make the most of Contify’s Competitive Intelligence Solution — the latest features and enhancements. Optimizing Competitive Intelligence by Integrating PrimaryResearch and Secondary through AI-Enabled Solutions. European eMobility Solutions Provider Drive Product Strategy via MarketIntelligence Platform.
AlphaSense is a leading marketintelligence platform that combines a diverse content universe with artificial intelligence (AI) power and easy scheduling capabilities with quality experts to maximize your return on investment (ROI). Ready to unlock the power of personalized insights with the click of a button?
, there are two answers that go hand in hand: good exploitation of your analytics, that come from the results of a marketresearch report. Besides, they also add more credibility to your work and add weight to any marketing recommendations you would give to a client or executive. What Is A MarketResearch Report?
Whether you’re a seasoned professional or new to Competitive Intelligence, our series of Essential Skills for Competitive Intelligence Professionals will give you the knowledge and tools you need to excel. What is competitive intelligence?
The competitive strategies every company should know Gaining a competitive edge requires extracting high-value intelligence about your competitors and the markets you operate in. Key Takeaways: What is competitive intelligence? Develop strategies to integrate diverse information into actionable intelligence.
The digital landscape is rapidly evolving, and businesses and investors alike are constantly seeking innovative ways to gain insights from industry experts to elevate their primary investment research. Expert Insights leverages 10+ years of investment in AI development to further refine and personalize primaryresearch.
In today’s fast-paced business environment, staying ahead of market-moving trends , understanding consumer behavior, and tracking industry developments are essential to maintaining a competitive edge. Navigating efficiently through public data, earning calls, press releases, and more can be incredibly overwhelming for researchers.
Contify’s competitive intelligence solution automates intelligence reports for a competitive intelligence company. As part of the engagement, Contify customized its AI-enabled market and competitive intelligence platform to deploy a custom competitive intelligence solution for the competitive intelligence company.
Within the ever-evolving realm of the life sciences industry , fast-paced healthcare investment research plays a crucial role in providing timely insights on valuable opportunities for financial investors.
The webinar was hosted by Contify, a leading competitive intelligence company. The webinar focused on the evolving nature of competitive marketintelligence and provided an essential guide to business professionals for augmenting growth with the integration of ‘Primary and Secondary’ intelligence advantage.
They also prioritized understanding the market landscape from all possible angles and getting different perspectives on macro themes and events, before simply reacting to uncontrollable external circumstances. Sentiment analysis can read between the lines in nuanced ways that humans often cannot do on their own.
The technology industry is evolving at a rapid clip—new innovations, trends, and market players are emerging every day. For tech companies wanting to stay competitive in the current economic climate, marketresearch is imperative.
Reactive practices : Over half of respondents wish their marketintelligence process was more proactive. The star of AlphaSense’s Broker Research for 2022 was undoubtedly Goldman Sachs, whose aftermarket research reports are now exclusively available to AlphaSense customers. More Dashboard Customization .
Our Expert Call Services provide investment researchers with the opportunity to speak directly with industry experts, allowing you to gain a deeper understanding of a company, its products, and its place within a market. Below we explore the top five reasons to use Expert Call Services to elevate your primary investment research.
The inception of the traditional expert network model began in the late 1990s where it functioned in connecting researchers to a pool of industry experts. What initially started as a time-consuming process has since grown tenfold due to rapid innovations in technology —particularly, artificial intelligence (AI).
What is Competitive Intelligence? Competitive intelligence is the practice of gathering, analyzing, and acting on information about your market, industry activity and disruptions, competitors, and their products/services. How can I increase my share of this market?
Technology advances have transformed how analysts and fund managers make investment decisions in today’s modern financial markets, but you may be surprised at how slow their decision making processes can be. Centralized and process-driven primaryresearch can lead to confident and rapid decision making as follows: 1.
Establishing an efficient and successful competitive intelligence (CI) program is no small feat. Marketing teams want to know how to position the product based on market interests and competitive strengths. There are many elements a successful CI program must include to achieve the goals of the organization it’s serving.
Expert networks are a critical tool for marketintelligence and are leveraged by professionals to gain firsthand knowledge of specialized industries, companies, and markets. In comparison to the variable cost models of traditional expert networks, our Expert Call Services allow users to save up to 70% in primaryresearch costs.
Leveraging firsthand perspectives from first-hand, company or industry operators can radically transform your marketresearch from reactive to proactive. The Current State of Expert Calls Traditionally, investment analysts dedicated significant time and resources to conducting expert calls for primaryresearch.
To stay ahead of new trends, identify risks and opportunities, and gain competitive advantages, you need the ability to conduct deeper market analysis that goes beyond simply consuming information but that helps you make smarter decisions and build better strategies. And yet, not all market analysis is created equal.
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