Crayon

NOVEMBER 24, 2020

Bill is Head of Market Intelligence (MI) at HERE Technologies. The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports). The following post was written by Bill Strugger.

Competitive Intelligence 369

Competitive Intelligence Battlecard Competitive Intelligence 369

ATTEST

NOVEMBER 6, 2024

It helps to look at your own data, but with the help of market research companies for telecom, you can also get to know all the external factors. This will help you optimize pricing strategies, explore untapped markets, and fine-tune your messaging to better address customer pain points, and become number #1 in the telecom market.

Marketing Research 52

Marketing Research Market Research Research Marketing 52

Cipher

JUNE 28, 2021

Cipher recently commissioned a survey conducted by Forrester Research , one of the world’s leading market research organizations.

Marketing 327

Marketing Marketing Competitive Intelligence Marketing Research 327

mention

DECEMBER 4, 2024

Remember the days when TV ads and billboards measured marketing success? Today, it’s all about Share of Voice (SOV) and Share of Market (SOM). In this guide, you can learn more about Share of Voice and Share of Market, how these metrics work, why they matter in today’s AI-driven world, and how to use them to boost your brand.

Marketing 130

Marketing Marketing Analysis Predictive Analytics 130

Zoominfo

OCTOBER 16, 2018

The platform offers a unique and untapped goldmine of market research. If used correctly, Reddit can help marketers demystify their target audience, perform keyword research, and spark new campaign ideas—today we teach you how. Traditionally, conducting market research is expensive and time-consuming.

Marketing Research 159

Marketing Research Market Research Research Marketing 159

Smart Data Collective

MAY 8, 2019

If you’re a marketer or business owner in today’s competitive marketplace, you’ve probably tried just about everything you can think of to maximize your success. You’ve dabbled in digital marketing, visited trade shows, paid for print advertising, and incentivized customer testimonials. Customer Personas. Digital Advertising Campaigns.

Marketing 280

Marketing Marketing Marketing Research Market Research 280

ATTEST

NOVEMBER 18, 2024

From the surge in electric vehicles, to the long awaited self-driving ones, and the evolving consumer expectations around mobility, automotive businesses need to know exactly what the market wants to stay competitive, or they’ll lose the race. They need deep, actionable insights backed by solid research. And they need it now.

Marketing Research 52

Marketing Research Market Research Research Marketing 52

Smart Data Collective

FEBRUARY 25, 2021

We have talked a lot about the benefits of big data in marketing. The global marketing analytics market was worth $2.1 This figure is expected to rise sharply in the future as more companies are likely to discover the benefits data-driven marketing affords. Understanding the Benefits of Data-Driven Marketing.

Startups 312

Startups Marketing Marketing Algorithm 312

CIO

AUGUST 21, 2024

In many organizations, the problem of siloed content developed over many years, and sometimes even decades,” says Dennis Chepurnov, Product Marketing Manager with content management solution vendor Hyland. Learn more about Hyland’s intelligent, cloud-native ECM platforms. Visit: Why Choose Hyland?

Management 447

Management Finance Marketing Research Market Research 447

Smart Data Collective

SEPTEMBER 20, 2023

AI seems to be popping up in all sorts of places, including in marketers’ toolkits. We talked extensively about some of the benefits of using AI in marketing before. Ways that Marketers Are Using AI For marketers worried about the profession’s future, know AI can only be a supercharged assistant at this stage.

Marketing 324

Marketing Marketing Predictive Analytics Brainstorming 324

CIO

APRIL 12, 2024

Global banks and investment firms are currently mulling plans to replace entry-level financial analyst positions with artificial intelligence (AI), with as many as two-thirds of these positions potentially on the chopping block.

Banking 539

Banking Human Resources Finance Marketing Research 539

mention

JULY 7, 2021

Are you keeping pace with the latest digital marketing trends to put your brand in the palm of their hand? Find out where you should be focusing your marketing efforts in 2021. As it continues to evolve, marketers continue to find new ways to reach their audience. So, where is digital marketing heading in 2021?

Marketing 336

Marketing Marketing Due Diligence Security 336

Zoominfo

OCTOBER 23, 2019

Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. We’ve compiled more than 65 statistics about artificial intelligence. The AI market will grow to a $190 billion industry by 2025, according to research firm Markets and Markets ( source ).

Intelligence 247

Intelligence Intelligence Sales Globalization 247

Netbasequid

SEPTEMBER 16, 2022

There are many reasons, but a recurring theme revolves around market research intelligence, or lack thereof! When new products succeed, ripples are felt across the entire market. Introducing a new product to the market is a high stakes endeavor. This is what the industry refers to as continuous intelligence.

Marketing Research 98

Marketing Research Market Research Research Intelligence 98

mention

MAY 23, 2023

Did you know that from 2021, the global content marketing industry is worth over $400 billion? With the ever-increasing importance of digital marketing, content marketing has become an essential part of any successful marketing strategy. So, let’s start. But how can you achieve the best results through email?

Marketing 304

Marketing Marketing Algorithm Advantage 304

Netbasequid

APRIL 1, 2021

Navigating the market with inadequate information is like fumbling around in the pre-dawn hours for your keys. Filling your coffers with consumer, competitive and market intelligence pulls back the curtains and opens the windows breathing new life into the way you do business. How Market Research Tools Have Evolved.

Marketing Research 105

Marketing Research Market Research Research Marketing 105

Smart Data Collective

MARCH 22, 2023

AI has been a highly useful technology for marketers over the past few years. However, new advances in AI continue to make drive new changes in the marketing profession. As a result, analysts anticipate that the market size for AI technology in the marketing sector will be worth nearly $108 billion by 2028.

Advantage 290

Advantage Advantage Marketing Marketing 290

ArchIntel

JANUARY 13, 2021

Market intelligence expert Paul Roetzer recently spoke with Shilpa Tandon , marketing manager of Contify , who discussed how the company’s marketing artificial intelligence solution works. Other applications of the platform include communications management, public relations and email marketing.

Competitive Intelligence 191

Competitive Intelligence Intelligence Intelligence Competitive 191

CIO

APRIL 23, 2024

The global market for managed services will rise in 2024 due to organizations’ IT spending surge and larger investments in managed services deals involving AI and cloud computing, according to market intelligence firm IDC. The global managed services market size was estimated at USD 299.01

Globalization 462

Globalization Management IT Market Intelligence 462

Netbasequid

AUGUST 9, 2022

In this fast-paced market, having staying power comes down to understanding what’s happening within the industry, how your brand is perceived by consumers and how you measure up to the competition. And this understanding is made possible with a market research report. What Is a Market Research Report? Let’s begin!

Marketing Research 98

Marketing Research Market Research Research Marketing 98

CIO

JANUARY 25, 2024

trillion by 2032, according to a Bloomberg Intelligence analysis. Healthcare: digital assistants for Dx and Rx The market for healthcare chatbots globally is projected to more than triple to $647 million by 2030, according to Vantage Market Research. billion, according to Verified Market Research.

Banking 397

Banking Retail Marketing Research Market Research 397

Netbasequid

AUGUST 2, 2022

It’s easy to see why market research and analysis are often conflated. Both equip decision makers with crucial intelligence around the current state of the market, helping leaders analyze trends and predict future scenarios. What is Market Research? What is Market Research?

Marketing Research 98

Marketing Research Market Research Analysis Research 98

Netbasequid

APRIL 7, 2022

As they begin to incorporate consumer insights from social media into their market research, many companies rely on traditional techniques such as focus groups, surveys, interviews, and ethnographies. What is Triangulated Research? Have you had a research project recently? Comprehensive research.

Marketing Research 105

Marketing Research Market Research Research Marketing 105

CIO

JANUARY 17, 2024

The latest moves in the process came in 2018 when the brand launched its full end-to-end service capability for packaged research through its digital platform, allowing clients to design, execute, and analyze their own research projects using Ipsos’ experience and resources.

Business 448

Business Analysis Marketing Research Market Research 448

Netbasequid

JULY 26, 2022

In a previous post, we touched on secondary market research, but didn’t go into depth. Our other post focused on primary market research––including what it is, the methods used, and both the advantages and disadvantages of using it as a data source. What is Secondary Market Research? Let’s take a look!

Marketing Research 98

Marketing Research Market Research Research Marketing 98

Smart Data Collective

APRIL 20, 2023

Companies are spending nearly $30 billion a year on big data for marketing initiatives. One of the many reasons that they are using big data is to create better content marketing strategies. A content marketing strategy can help businesses establish brand awareness, increase conversions, and connect with their target audience.

Marketing 275

Marketing Marketing Data Analysis Analysis 275

Netbasequid

AUGUST 17, 2022

Brands do not often place enough stock in the “worse” part of that equation until a crisis hits, but market research can change that! So, what are the characteristics of solid market research – and how can it be used to defend your brand specifically? Brands Require Accurate Market Research. Insist on it.

Marketing Research 111

Marketing Research Market Research Research Marketing 111

CIO

OCTOBER 11, 2023

According to market researchers at Gartner 1 , “Utilities are faced with unprecedented challenges.” To overcome these challenges, energy companies are increasingly turning to artificial intelligence (AI), particularly generative AI large language models (LLM). 2 [link] [link] 3 [link] 4 [link] 5 [link] Artificial Intelligence

Alliance 514

Alliance Value Chain Banking Marketing Research 514

ArchIntel

JUNE 1, 2021

Toshiba Global Commerce Solutions is currently recruiting a market research analyst for placement at its offices in Durham City, North Carolina. This will be made possible by collecting customer and competitor intelligence from public information as well as third-party sources. ArchIntel™ -.

Commerce 104

Commerce Marketing Research Market Research Globalization 104

Netbasequid

AUGUST 1, 2022

Understanding a market means having specific insight around a customer base, trends, and competitors. Market research confirms or dispels dangerous assumptions and reveals intel that generates new ideas and makes marketing magical. What is Market Research? Do you have to outsource your market research too?

Marketing Research 98

Marketing Research Market Research Research Marketing 98

ArchIntel

OCTOBER 29, 2020

Leslie Mauger , director of Pricing, Strategy and Intelligence at Peraton , recently spoke with ArchIntel regarding how she measures success within competitive intelligence, how to draft competitive intelligence reports and some of the lessons and challenges she’s learned throughout her career in the sector.

Competitive Intelligence 196

Competitive Intelligence Intelligence Intelligence Competitive 196

Netbasequid

JUNE 13, 2022

Through market research, companies reduce these uncertainties, build confidence, and achieve mission critical business objectives. Market research is a dynamic field. We’ll share some insight about traditional market research vs modern strategies below! The Evolution of Market Research.

Marketing Research 98

Marketing Research Market Research Research Marketing 98

Zoominfo

OCTOBER 5, 2021

Attempting to grow your business without marketing intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of market intelligence. billion in 2020 to $33.3

Market Intelligence 130

Market Intelligence Intelligence Intelligence Marketing 130

Netbasequid

AUGUST 15, 2022

By employing online market research! And the statistics below illustrate why online market research is non-negotiable for success: More than 46% of consumers are less loyal to brands after the pandemic – which means the marketing waters are little less friendly and whole lot more unpredictable. Product Innovation.

Marketing Research 98

Marketing Research Market Research Research Marketing 98

Netbasequid

AUGUST 11, 2022

When considering the potential pitfalls of market research, sample fraud is arguably the most destructive. Researchers have an obligation to prevent sample fraud, recognizing its prevalence in market research and the possibility it could impact their own studies. What Is Sample Fraud in Market Research?

Marketing Research 98

Marketing Research Market Research Research Marketing 98

Netbasequid

JUNE 16, 2023

This means they must keep track of technological advancements, evolving consumer behaviors, and competitive intelligence. And it is no longer merely advantageous but essential for survival to embrace sophisticated techniques for gathering real-time business intelligence. It’s a lot to manage. billion U.S.

Marketing Research 96

Marketing Research Market Research Research Marketing 96

ArchIntel

NOVEMBER 2, 2021

Facebook is seeking a product marketing researcher for its Spark AR platform , a studio built for creating intuitive and customizable augmented reality experiences in Instagram stories and reels, among other things. Preference will be given to those with experience in creator ecosystems or developer marketing. ArchIntel™ -.

Marketing Research 104

Marketing Research Market Research Research Marketing 104