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MarketResearch Reports : Many industries have reports that provide market share data for key players. Competitor Analysis : Analyze publicly available financial data from competitors to create a SWOT analysis and estima te market shares.
Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitive intelligence. Growing your market share is impossible without it in today’s hyper-competitive environment. What is Competitive Intelligence? The concept has quite some nuance to it.
Toshiba Global Commerce Solutions is currently recruiting a marketresearch analyst for placement at its offices in Durham City, North Carolina. This will be made possible by collecting customer and competitor intelligence from public information as well as third-party sources. ArchIntel™ -.
Picture this: you are a professional conducting marketresearch and decide to ask your genAI tool for specific market insights relevant to your research area. This can lead to distorted marketresearch or misled investment evaluations and ultimately negatively affect business outcomes.
Additionally, keep an eye on emerging disruptors—new players with innovative approaches that could potentially disrupt the market in the future. Step 2: Gather intelligence Collect comprehensive data on your identified competitors. You can also leverage competitive intelligence services. Try obtaining competitor customer lists.
Search Engines have become a central part of marketing, research, shopping, learning, and much more. To a recent study, Google has 92.58% of the market share in the whole world and 87.72% of the market share in the United States of America as of December 2022 and has dominated the search engine markets.
Marketresearch and the processes it entails have dramatically transformed over the past decade. By relying on manual methods of marketresearch and neglecting tools that could enhance and accelerate their research, companies are choosing to be reactive, rather than proactive.
Marketresearch and the processes it entails have dramatically transformed over the past decade. By relying on manual methods of marketresearch and neglecting tools that could enhance and accelerate their research, companies are choosing to be reactive, rather than proactive.
For tech companies wanting to stay competitive in the current economic climate, marketresearch is imperative. It enables companies to understand the market and competitive landscape, stay informed on competitors’ moves, and track rapidly evolving consumer preferences.
Market share is the percentage of sales a company holds within an industry. Positioning involves how a company is perceived in the market. Companies can use SWOT analysis to assess their strengths, weaknesses, opportunities, and threats compared to the competition. Are they seen as a budget option or a premium brand?
If you conduct new product development research, you will gain the necessary consumer and marketintelligence to make it among the few new products that survive and keep on thriving. What Is New Product Development Research? New product development is the process of bringing a new product to the market!
Your marketresearch platform should help you assess the field through competitive intelligence including product comparison, market share, and SWOT analysis. Real-time intelligence can help you figure out the pricing patterns of your competitors such as holiday sales and special events.
What Is MarketingIntelligence? Marketingintelligence refers to data that marketing teams use to improve their decision-making process and guide their marketing efforts. Marketingintelligence is vital to organizations because it deepens their market understanding.
Below, we’ll discuss the importance of a competitive analysis, how to conduct one, and how Owler supports businesses with in-depth, data-backed competitive intelligence. Competitive advantages and limitations may be assessed and improved following an analysis, enabling your company to capture more market share and stay ahead of competitors.
Gaining valuable insights from industry leaders who have overcome growing pains and market challenges can help business owners avoid pitfalls that threaten the growth of many companies. Additionally, formalizing a SWOT analysis process for key players in a market can bring clarity and identify opportunities for market penetration.
As a business professional, you may often find that you need to conduct fast-paced marketresearch on-the-go. However, conducting traditional marketresearch can chain you to your desk as you sift through endless text documents or source expert calls through expert networks.
Expert networks are a critical tool for marketintelligence and are leveraged by professionals to gain firsthand knowledge of specialized industries, companies, and markets. In comparison to the variable cost models of traditional expert networks, our Expert Call Services allow users to save up to 70% in primary research costs.
A market analysis provides enough data to harmonize these techniques and make informed predictions about the market. Market analysis can be expensive if you don’t have the skill to conduct it in-house. A breakdown of the internal factors of success in the market. Challenges 1. Other factors.
This is where market analysis comes in. What is market analysis? A market analysis is a quantitative and qualitative assessment of a market, providing your business with vital brand intelligence. Market analysis can vary greatly in scope. Using consumer data for market analysis.
This is where market analysis comes in. What is market analysis? A market analysis is a quantitative and qualitative assessment of a market, providing your business with vital brand intelligence. Market analysis can vary greatly in scope. Using consumer data for market analysis.
This is where market analysis comes in. What is market analysis? A market analysis is a quantitative and qualitative assessment of a market, providing your business with vital brand intelligence. Market analysis can vary greatly in scope. Using consumer data for market analysis.
This is where market analysis comes in. What is market analysis? A market analysis is a quantitative and qualitative assessment of a market, providing your business with vital brand intelligence. Market analysis can vary greatly in scope. Using consumer data for market analysis.
The proliferation of artificial intelligence (AI) and generative AI (genAI) continues to dominate as an impactful trend in the asset management space. AlphaSense’s marketintelligence platform stands out from the rest with an extensive universe of content layered with AI search technology.
Distilling what matters most in order to drive confident decisions requires access to diverse market perspectives and the right tools to prioritize, ingest, and analyze the most relevant insights across this content. Want to learn more about how to supercharge your market landscape analysis? Attend our webinar on April 11th.
Competitive analysis is a form of marketintelligence. You’ll look at their product range and value propositions, their business model and brand and marketing strategies , their sales performance, and the amount of brand equity they have. You can’t research your competitors’ businesses if you don’t know who they are.
Competitive analysis is a form of marketintelligence. You’ll look at their product range and value propositions, their business model and brand and marketing strategies , their sales performance, and the amount of brand equity they have. You can’t research your competitors’ businesses if you don’t know who they are.
In this breakthrough year of product innovation across the AlphaSense platform, I see three areas especially worth highlighting: Enterprise Intelligence : Perhaps the single biggest platform leap we’ve made to-date, and serves as a single source of truth for the most valuable source of business knowledge – our clients’ internal content.
The digital landscape is rapidly evolving, and businesses and investors alike are constantly seeking innovative ways to gain insights from industry experts to elevate their primary investment research. We explore the power of AI technology, like that of AlphaSense, in accessing expert insights for primary researchers in greater detail below.
Business Intelligence Enterprise search can be a useful tool for conducting effective business intelligence. MarketResearch Unlike the majority of the aforementioned use cases, marketresearch is a rare use case for an enterprise search platform.
Generative AI for MarketResearch Artificial intelligence (AI) has been expediting research and analysis — during and outside of earnings season — for financial analysts and corporate strategists for over a decade.
Competitor monitoring transcends industries and equips every kind of business—from startups to global corporations—with the intelligence they need to navigate complex markets and outmaneuver their competition. To cut through the noise and get straight to the information that matters, you need a comprehensive competitor monitoring tool.
You could have the greatest idea for a product, but if there’s no market for it, you will lose. Marketresearch will give you an idea of how likely you are to be successful: is there even a demand for a product like yours? Market analysis can be part of a SWOT analysis to identify opportunities and threats.
You could have the greatest idea for a product, but if there’s no market for it, you will lose. Marketresearch will give you an idea of how likely you are to be successful: is there even a demand for a product like yours? Market analysis can be part of a SWOT analysis to identify opportunities and threats.
One of the most impactful factors has been the proliferation of artificial intelligence (AI) and generative AI (genAI) in the asset management space. AlphaSense’s marketintelligence platform stands out from the rest with an extensive universe of content layered with AI search technology.
Doing so ensures you are well prepared and have the intelligence you need to confidently pursue opportunities—with greater speed. With ongoing fluctuation and shifting variables, it’s important for investors to have the right information and resources to research and validate a potential deal.
Some marketintelligence solutions, like AlphaSense, allow you to import your internal research and then search and extract insights from across our vast content universe, as well as your own internal content. This includes internal proprietary knowledge, as well as any external sources the firm may have access to.
Investment teams that track ESG integration in the companies they follow must ensure they have a full 360-degree view in their research. This is made easier through artificial intelligence (AI) and a marketintelligence platform that aggregates critical data, perspectives, and market outlook in one single place, like AlphaSense.
Conversely, professionals who track various companies’ DEI and environmental, social, and governance ( ESG ) efforts must ensure they have a full 360-degree view in their research. Listening to market voices can help businesses identify core areas for improvement, address consumer pain points, and enhance their marketresearch.
Here are seven things you miss out on by only using Bloomberg for your investment research. Related Reading: Top 10 Alternatives to Bloomberg Terminal AlphaSense vs. Bloomberg Premium Content Libraries In marketresearch, the more diversified content sources you have access to, the better and more accurate your insights will be.
Over the past few months, generative artificial intelligence ( genAI ) has revolutionized countless industries —consulting being no exception. There’s a myriad of tools derived from this technology on the market today that not only enhance a consultant’s workflow but benefit their clients.
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Corporate teams use it to maintain ongoing market and competitive intelligence. And yet, not all market analysis is created equal. To be at the top of your industry and ahead of your biggest competitors, you need to be performing deep market analysis that goes beyond standard marketresearch practices.
Whatever your goal is, make it clear at the start, so you can find competitors that are relevant to your research and don’t gather unusable data. Conduct initial marketresearch to identify direct competitors Start off with getting to know the relevant parts of your market (again).
Whatever your goal is, make it clear at the start, so you can find competitors that are relevant to your research and don’t gather unusable data. Conduct initial marketresearch to identify direct competitors Start off with getting to know the relevant parts of your market (again).
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