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Marketresearch is an important––but often overlooked––element of the wider Market and Competitive Intelligence (M/CI) process. Various different types of marketresearch enable organizations to develop new insights into their target customers, competitors, and the industries in which they compete. ??
A comprehensive marketresearch process involves a variety of different types of marketresearch. Perhaps the clearest way to delineate between different types of marketresearch is whether they are classed as qualitative or quantitative marketresearch methods.
Conducting marketresearch is never an easy task — it presents challenges to businesses of all shapes and sizes. Nowadays, free marketresearch tools and resources are abundant — and you’ll be familiar with eight of our favorites by the time you’re done reading this blog post. Absolutely not.
If you’re in the process of creating a business plan, marketresearch will play a central role in helping you to shape your strategy. You could be working on a business plan to raise investment for a new startup , or pulling together a detailed strategy that outlines the expansion of an existing business into a new market.
Organizations that embrace marketresearch reap many benefits: an in-depth understanding of their customers, advanced analytics for enhanced results interpretation, and the ability to uncover new market trends as they develop to name a few. Today, marketresearch goes hand-in-hand with market and competitive intelligence (M/CI).
Product management addresses the complexities of marketresearch and product strategy definition. Transitioning from project to product management requires breaking silos and ensuring integrated data, processes, and automation across the enterprise, says Ram Ramamoorthy, director of AI research at ManageEngine.
Bill is Head of MarketIntelligence (MI) at HERE Technologies. The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports). The following post was written by Bill Strugger.
It helps to look at your own data, but with the help of marketresearch companies for telecom, you can also get to know all the external factors. This will help you optimize pricing strategies, explore untapped markets, and fine-tune your messaging to better address customer pain points, and become number #1 in the telecom market.
The platform offers a unique and untapped goldmine of marketresearch. If used correctly, Reddit can help marketers demystify their target audience, perform keyword research, and spark new campaign ideas—today we teach you how. This is beneficial for research as it encourages more open-ended discussion.
Global banks and investment firms are currently mulling plans to replace entry-level financial analyst positions with artificial intelligence (AI), with as many as two-thirds of these positions potentially on the chopping block.
They need deep, actionable insights backed by solid research. At Attest we see firsthand how quality research can make the difference between a successful product launch and a costly misstep. We’ve listed some of the best players in automotive industry marketresearch to find the one that aligns with your needs.
The global market for managed services will rise in 2024 due to organizations’ IT spending surge and larger investments in managed services deals involving AI and cloud computing, according to marketintelligence firm IDC. The research firm predicted that managed services deal size in 2024 will be larger than that of 2023.
There are many reasons, but a recurring theme revolves around marketresearchintelligence, or lack thereof! When new products succeed, ripples are felt across the entire market. This is what the industry refers to as continuous intelligence. And we’re sharing a highlight reel of the webinar below!
Silos prevent decision-makers from easily gaining the best data from all relevant stakeholders – whether marketing, research and development, sales, or finance. Learn more about Hyland’s intelligent, cloud-native ECM platforms. That’s a problem for any organization trying to make the best use of all the content it owns.
The first was becoming one of the first research companies to move its panels and surveys online, reducing costs and increasing the speed and scope of data collection. Externally, it’s seen a steady increase in customer satisfaction surveys, revenue, stock price, and ratings as the most innovative provider in the marketresearch industry.”
trillion by 2032, according to a Bloomberg Intelligence analysis. Healthcare: digital assistants for Dx and Rx The market for healthcare chatbots globally is projected to more than triple to $647 million by 2030, according to Vantage MarketResearch. billion, according to Verified MarketResearch.
Navigating the market with inadequate information is like fumbling around in the pre-dawn hours for your keys. Filling your coffers with consumer, competitive and marketintelligence pulls back the curtains and opens the windows breathing new life into the way you do business. How MarketResearch Tools Have Evolved.
Subscription research firms and IT thought leadership centers have all but abandoned the data management area, pursuing instead the dopamine high of the Next New Thing. The Next New Thing — artificial intelligence — will not work at scale without clean, consistent, and accurate data. One villain in all this is the analyst community.
And this understanding is made possible with a marketresearch report. We are going to cover the bases of what a marketresearch report is and how to prepare one that will set you on the road to success. What Is a MarketResearch Report? Types of MarketResearch. Let’s begin!
The bluntest assessment came from Ryan Brunet, a principal research director at the Info-Tech Research Group: This is classic Microsoft. A Brunet colleague, Thomas Randall, director of AI marketresearch at Info-Tech, said that CIOs should expect some price tag pain from the change. Its very much the same old garbage.
An increasing number of pharma professionals are relying on marketintelligence platforms to stay on top of these movements while providing the tools they need to devise a business or investment strategy. As speed became tantamount in the race to solve the public health crisis, traditional methods of research became obsolete.
According to marketresearchers at Gartner 1 , “Utilities are faced with unprecedented challenges.” To overcome these challenges, energy companies are increasingly turning to artificial intelligence (AI), particularly generative AI large language models (LLM). 2 [link] [link] 3 [link] 4 [link] 5 [link] Artificial Intelligence
As they begin to incorporate consumer insights from social media into their marketresearch, many companies rely on traditional techniques such as focus groups, surveys, interviews, and ethnographies. What is Triangulated Research? Have you had a research project recently? How to get started with triangulation research.
Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. We’ve compiled more than 65 statistics about artificial intelligence. The AI market will grow to a $190 billion industry by 2025, according to research firm Markets and Markets ( source ).
Brands do not often place enough stock in the “worse” part of that equation until a crisis hits, but marketresearch can change that! So, what are the characteristics of solid marketresearch – and how can it be used to defend your brand specifically? Brands Require Accurate MarketResearch. Insist on it.
In a previous post, we touched on secondary marketresearch, but didn’t go into depth. Our other post focused on primary marketresearch––including what it is, the methods used, and both the advantages and disadvantages of using it as a data source. What is Secondary MarketResearch?
Toshiba Global Commerce Solutions is currently recruiting a marketresearch analyst for placement at its offices in Durham City, North Carolina. This will be made possible by collecting customer and competitor intelligence from public information as well as third-party sources. ArchIntel™ -.
Natural language processing definition Natural language processing (NLP) is the branch of artificial intelligence (AI) that deals with training computers to understand, process, and generate language. SpaCy , an open-source library for advanced natural language processing explicitly designed for production use rather than research.
So, let us look at some of the consumer and marketresearch predictions hoping they will put you in a winning position. In-House MarketResearch. Faced with the heavy demands of the current business environment, brands have had to weigh between hiring external marketing agencies and bringing the process in-house.
By employing a combination of methods to gather data around a particular subject, the researcher can more comprehensively solve the problem by looking at it from different perspectives. And multimodal research solves common challenges in marketresearch including cost, uncooperative participation, and even the outlier effect.
Marketresearch confirms or dispels dangerous assumptions and reveals intel that generates new ideas and makes marketing magical. What is MarketResearch? Marketresearch is the process of understanding the current state of the market in relation to a particular aspect of the business.
Through marketresearch, companies reduce these uncertainties, build confidence, and achieve mission critical business objectives. Marketresearch is a dynamic field. We’ll share some insight about traditional marketresearch vs modern strategies below! The Evolution of MarketResearch.
Leslie Mauger , director of Pricing, Strategy and Intelligence at Peraton , recently spoke with ArchIntel regarding how she measures success within competitive intelligence, how to draft competitive intelligence reports and some of the lessons and challenges she’s learned throughout her career in the sector.
It’s easy to see why marketresearch and analysis are often conflated. Both equip decision makers with crucial intelligence around the current state of the market, helping leaders analyze trends and predict future scenarios. What is MarketResearch? What is MarketResearch?
In business analytics, this is the purview of business intelligence (BI). More specifically: Descriptive analytics uses historical and current data from multiple sources to describe the present state, or a specified historical state, by identifying trends and patterns.
The international open-source intelligencemarket will grow 24.5 percent during the 2020-2027 period, Kenneth Research forecasted in its latest report on the industry. The post Kenneth Research Forecasts Significant OSINT Market Expansion in 2020-2027 Period appeared first on ArchIntel™. ArchIntel™ -.
Marketintelligence expert Paul Roetzer recently spoke with Shilpa Tandon , marketing manager of Contify , who discussed how the company’s marketing artificial intelligence solution works. Other applications of the platform include communications management, public relations and email marketing.
By employing online marketresearch! And the statistics below illustrate why online marketresearch is non-negotiable for success: More than 46% of consumers are less loyal to brands after the pandemic – which means the marketing waters are little less friendly and whole lot more unpredictable.
Facebook is seeking a product marketingresearcher for its Spark AR platform , a studio built for creating intuitive and customizable augmented reality experiences in Instagram stories and reels, among other things. Preference will be given to those with experience in creator ecosystems or developer marketing. ArchIntel™ -.
This means they must keep track of technological advancements, evolving consumer behaviors, and competitive intelligence. And it is no longer merely advantageous but essential for survival to embrace sophisticated techniques for gathering real-time business intelligence. It’s a lot to manage. billion U.S.
When considering the potential pitfalls of marketresearch, sample fraud is arguably the most destructive. Researchers have an obligation to prevent sample fraud, recognizing its prevalence in marketresearch and the possibility it could impact their own studies. What Is Sample Fraud in MarketResearch?
But how does one conduct private marketresearch when the companies and their data are, in fact, private? The answer: innovative marketintelligence tools that go beyond Google’s search capabilities to help you uncover insights.
Excitement for Generative Artificial Intelligence (GenAI)—the branch of artificial intelligence that can generate images, videos, audio, text, and 3D models by studying existing data and using its findings to produce new, original data—is palpable across sectors. social media, website traffic, etc.).
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