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Marketresearch is an important––but often overlooked––element of the wider Market and Competitive Intelligence (M/CI) process. Various different types of marketresearch enable organizations to develop new insights into their target customers, competitors, and the industries in which they compete. ??
A comprehensive marketresearch process involves a variety of different types of marketresearch. Perhaps the clearest way to delineate between different types of marketresearch is whether they are classed as qualitative or quantitative marketresearch methods.
Conducting marketresearch is never an easy task — it presents challenges to businesses of all shapes and sizes. Nowadays, free marketresearch tools and resources are abundant — and you’ll be familiar with eight of our favorites by the time you’re done reading this blog post. Absolutely not.
If you’re in the process of creating a business plan, marketresearch will play a central role in helping you to shape your strategy. You could be working on a business plan to raise investment for a new startup , or pulling together a detailed strategy that outlines the expansion of an existing business into a new market.
Organizations that embrace marketresearch reap many benefits: an in-depth understanding of their customers, advanced analytics for enhanced results interpretation, and the ability to uncover new market trends as they develop to name a few. Today, marketresearch goes hand-in-hand with market and competitive intelligence (M/CI).
Bill is Head of MarketIntelligence (MI) at HERE Technologies. The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports). The following post was written by Bill Strugger.
Product management addresses the complexities of marketresearch and product strategy definition. Transitioning from project to product management requires breaking silos and ensuring integrated data, processes, and automation across the enterprise, says Ram Ramamoorthy, director of AI research at ManageEngine.
Global banks and investment firms are currently mulling plans to replace entry-level financial analyst positions with artificial intelligence (AI), with as many as two-thirds of these positions potentially on the chopping block.
It helps to look at your own data, but with the help of marketresearch companies for telecom, you can also get to know all the external factors. This will help you optimize pricing strategies, explore untapped markets, and fine-tune your messaging to better address customer pain points, and become number #1 in the telecom market.
The platform offers a unique and untapped goldmine of marketresearch. If used correctly, Reddit can help marketers demystify their target audience, perform keyword research, and spark new campaign ideas—today we teach you how. Traditionally, conducting marketresearch is expensive and time-consuming.
Silos prevent decision-makers from easily gaining the best data from all relevant stakeholders – whether marketing, research and development, sales, or finance. Learn more about Hyland’s intelligent, cloud-native ECM platforms. That’s a problem for any organization trying to make the best use of all the content it owns.
Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. We’ve compiled more than 65 statistics about artificial intelligence. The AI market will grow to a $190 billion industry by 2025, according to research firm Markets and Markets ( source ).
We’ve listed some of the best players in automotive industry marketresearch to find the one that aligns with your needs. Attest Attest is a standout in the automotive industry marketresearch landscape, offering the best tools to get real-time consumer insights in-house.
Marketintelligence expert Paul Roetzer recently spoke with Shilpa Tandon , marketing manager of Contify , who discussed how the company’s marketing artificial intelligence solution works. Other applications of the platform include communications management, public relations and email marketing.
There are many reasons, but a recurring theme revolves around marketresearchintelligence, or lack thereof! When new products succeed, ripples are felt across the entire market. This is what the industry refers to as continuous intelligence. And we’re sharing a highlight reel of the webinar below!
The global market for managed services will rise in 2024 due to organizations’ IT spending surge and larger investments in managed services deals involving AI and cloud computing, according to marketintelligence firm IDC. The global managed services market size was estimated at USD 299.01
Leslie Mauger , director of Pricing, Strategy and Intelligence at Peraton , recently spoke with ArchIntel regarding how she measures success within competitive intelligence, how to draft competitive intelligence reports and some of the lessons and challenges she’s learned throughout her career in the sector.
The latest moves in the process came in 2018 when the brand launched its full end-to-end service capability for packaged research through its digital platform, allowing clients to design, execute, and analyze their own research projects using Ipsos’ experience and resources.
Navigating the market with inadequate information is like fumbling around in the pre-dawn hours for your keys. Filling your coffers with consumer, competitive and marketintelligence pulls back the curtains and opens the windows breathing new life into the way you do business. How MarketResearch Tools Have Evolved.
trillion by 2032, according to a Bloomberg Intelligence analysis. Healthcare: digital assistants for Dx and Rx The market for healthcare chatbots globally is projected to more than triple to $647 million by 2030, according to Vantage MarketResearch. billion, according to Verified MarketResearch.
In this age of disruption, the ability for organizations to accurately predict, monitor, and act on future trends is increasingly important. The most successful organizations over the next decade will be those that accurately predict trends, track their development, and implement meaningful strategies at exactly the right time.
According to marketresearchers at Gartner 1 , “Utilities are faced with unprecedented challenges.” To overcome these challenges, energy companies are increasingly turning to artificial intelligence (AI), particularly generative AI large language models (LLM). 2 [link] [link] 3 [link] 4 [link] 5 [link] Artificial Intelligence
And this understanding is made possible with a marketresearch report. We are going to cover the bases of what a marketresearch report is and how to prepare one that will set you on the road to success. What Is a MarketResearch Report? Types of MarketResearch. Let’s begin!
In business analytics, this is the purview of business intelligence (BI). More specifically: Descriptive analytics uses historical and current data from multiple sources to describe the present state, or a specified historical state, by identifying trends and patterns.
An increasing number of pharma professionals are relying on marketintelligence platforms to stay on top of these movements while providing the tools they need to devise a business or investment strategy. However, it took the COVID-19 pandemic for companies to understand the true value of these tools.
Speaking off the record on deep background, CXOs and the analysts, marketresearchers, and consultants who serve them tell me that the failure of analytics, big data, and artificial intelligence to deliver measurable and material benefit is really starting to p**s people off. And here is the gotcha piece about data.
As they begin to incorporate consumer insights from social media into their marketresearch, many companies rely on traditional techniques such as focus groups, surveys, interviews, and ethnographies. What is Triangulated Research? Have you had a research project recently? Comprehensive research.
Toshiba Global Commerce Solutions is currently recruiting a marketresearch analyst for placement at its offices in Durham City, North Carolina. This will be made possible by collecting customer and competitor intelligence from public information as well as third-party sources. ArchIntel™ -.
Natural language processing definition Natural language processing (NLP) is the branch of artificial intelligence (AI) that deals with training computers to understand, process, and generate language. Search engines, machine translation services, and voice assistants are all powered by the technology.
In a previous post, we touched on secondary marketresearch, but didn’t go into depth. Our other post focused on primary marketresearch––including what it is, the methods used, and both the advantages and disadvantages of using it as a data source. What is Secondary MarketResearch? Let’s take a look!
Brands do not often place enough stock in the “worse” part of that equation until a crisis hits, but marketresearch can change that! So, what are the characteristics of solid marketresearch – and how can it be used to defend your brand specifically? Brands Require Accurate MarketResearch. Insist on it.
It’s easy to see why marketresearch and analysis are often conflated. Both equip decision makers with crucial intelligence around the current state of the market, helping leaders analyze trends and predict future scenarios. What is MarketResearch? What is MarketResearch?
Marketresearch confirms or dispels dangerous assumptions and reveals intel that generates new ideas and makes marketing magical. What is MarketResearch? Marketresearch is the process of understanding the current state of the market in relation to a particular aspect of the business.
So, let us look at some of the consumer and marketresearch predictions hoping they will put you in a winning position. In-House MarketResearch. Faced with the heavy demands of the current business environment, brands have had to weigh between hiring external marketing agencies and bringing the process in-house.
Here are some methods to measure SOM: Sales Data Analysis : Compare your sales data with industry reports or estimates of total market size. MarketResearch Reports : Many industries have reports that provide market share data for key players.
Inspirage will move its 710 employees to the Accenture Oracle Business Group in order to bolster its supply chain management skills and expand its ability to help product-centric clients create interconnected, intelligent and innovative supply chain networks, the companies said in a joint statement. billion by 2030 from $3.91 billion in 2020.
Through marketresearch, companies reduce these uncertainties, build confidence, and achieve mission critical business objectives. Marketresearch is a dynamic field. We’ll share some insight about traditional marketresearch vs modern strategies below! The Evolution of MarketResearch.
This means they must keep track of technological advancements, evolving consumer behaviors, and competitive intelligence. And it is no longer merely advantageous but essential for survival to embrace sophisticated techniques for gathering real-time business intelligence. It’s a lot to manage. billion U.S.
billion in 2021, according to marketresearch firm IDC ( source ). As adoption of artificial intelligence (AI) grows, innovative ways to use AI in the recruiting field continue to emerge. The good news is, artificial intelligence can ease some of these recruiting challenges. Enter, artificial intelligence.
Excitement for Generative Artificial Intelligence (GenAI)—the branch of artificial intelligence that can generate images, videos, audio, text, and 3D models by studying existing data and using its findings to produce new, original data—is palpable across sectors.
But how does one conduct private marketresearch when the companies and their data are, in fact, private? The answer: innovative marketintelligence tools that go beyond Google’s search capabilities to help you uncover insights.
Marketresearch is an important part of business. Let’s take a look at what marketresearch is and how it works, so you can propel your efforts forward today! Let’s take a look at what marketresearch is and how it works, so you can propel your efforts forward today! What is Primary MarketResearch?
By employing online marketresearch! And the statistics below illustrate why online marketresearch is non-negotiable for success: More than 46% of consumers are less loyal to brands after the pandemic – which means the marketing waters are little less friendly and whole lot more unpredictable.
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