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And this understanding is made possible with a marketresearch report. We are going to cover the bases of what a marketresearch report is and how to prepare one that will set you on the road to success. What Is a MarketResearch Report? Types of MarketResearch. Let’s begin!
Marketresearch confirms or dispels dangerous assumptions and reveals intel that generates new ideas and makes marketing magical. What is MarketResearch? Marketresearch is the process of understanding the current state of the market in relation to a particular aspect of the business.
By employing online marketresearch! And the statistics below illustrate why online marketresearch is non-negotiable for success: More than 46% of consumers are less loyal to brands after the pandemic – which means the marketing waters are little less friendly and whole lot more unpredictable.
In a previous post, we touched on secondary marketresearch, but didn’t go into depth. Our other post focused on primarymarketresearch––including what it is, the methods used, and both the advantages and disadvantages of using it as a data source. What is Secondary MarketResearch?
An increasing number of pharma professionals are relying on marketintelligence platforms to stay on top of these movements while providing the tools they need to devise a business or investment strategy. However, it took the COVID-19 pandemic for companies to understand the true value of these tools.
Marketresearch is an important part of business. Let’s take a look at what marketresearch is and how it works, so you can propel your efforts forward today! Let’s take a look at what marketresearch is and how it works, so you can propel your efforts forward today! What is PrimaryMarketResearch?
there are two answers that go hand in hand: good exploitation of your analytics, that come from the results of a marketresearch report. Your Chance: Want to test a marketresearch reporting software? Explore our 14 day free trial & benefit from marketresearch reports! What Is A MarketResearch Report?
Contify, the AI-enabled market and competitive intelligence solutions provider, has announced today the launch of its ‘IntelligenceEdge Partner Programme’ to help marketresearch firms deliver their research and insights to their clients through Contify’s Market and Competitive Intelligence Platform.
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Knowing how to get competitor pricing is essential for the competitive intelligence of any business. It helps you make informed decisions about your own pricing strategies, market positioning, and potential opportunities. Building relationships based on trust and mutual benefit can lead to long-term sources of valuable intelligence.
AlphaSense is a leading marketintelligence platform that combines a diverse content universe with artificial intelligence (AI) power and easy scheduling capabilities with quality experts to maximize your return on investment (ROI). Ready to unlock the power of personalized insights with the click of a button?
Do some international marketresearch first, to make sure you understand the nuances of different global markets, and create a comprehensive picture of your new target market. Why conduct international marketresearch? Here’s a fantastic example of how international marketresearch pays off.
The competitive strategies every company should know Gaining a competitive edge requires extracting high-value intelligence about your competitors and the markets you operate in. Key Takeaways: What is competitive intelligence? Develop strategies to integrate diverse information into actionable intelligence.
Business professionals require timely and relevant insights to make strategic decisions in rapidly changing markets; therefore, getting up to speed on new research topics is crucial in the realm of marketresearch.
Marketresearch companies help you discover these needs in target markets through things like surveys, focus groups and product testing. Marketresearch also helps you create a marketing strategy and improve user experience with actionable insights into your target market. Company Best for No.
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Contify’s competitive intelligence solution automates intelligence reports for a competitive intelligence company. As part of the engagement, Contify customized its AI-enabled market and competitive intelligence platform to deploy a custom competitive intelligence solution for the competitive intelligence company.
While the true impact of automation on jobs is still the subject of much speculation, there is no doubt that the artificial intelligencemarket in the United States is growing by leaps and bounds. Executive Profile: Deb Miedema, Head of Competitive Intelligence, Technical Adviser at Google. ArchIntel™ -. reached some $6.45
Expert networks are a critical tool for marketintelligence and are leveraged by professionals to gain firsthand knowledge of specialized industries, companies, and markets. In comparison to the variable cost models of traditional expert networks, our Expert Call Services allow users to save up to 70% in primaryresearch costs.
The inception of the traditional expert network model began in the late 1990s where it functioned in connecting researchers to a pool of industry experts. What initially started as a time-consuming process has since grown tenfold due to rapid innovations in technology —particularly, artificial intelligence (AI).
What is Competitive Intelligence? Competitive intelligence is the practice of gathering, analyzing, and acting on information about your market, industry activity and disruptions, competitors, and their products/services. Business information and insights platforms can make competitive intelligenceresearch much easier for you.
As a business professional, you may often find that you need to conduct fast-paced marketresearch on-the-go. However, conducting traditional marketresearch can chain you to your desk as you sift through endless text documents or source expert calls through expert networks. Sitting in bumper-to-bumper traffic?
Leveraging firsthand perspectives from first-hand, company or industry operators can radically transform your marketresearch from reactive to proactive. The Current State of Expert Calls Traditionally, investment analysts dedicated significant time and resources to conducting expert calls for primaryresearch.
The digital landscape is rapidly evolving, and businesses and investors alike are constantly seeking innovative ways to gain insights from industry experts to elevate their primary investment research. AlphaSense’s patented AI technology enables users to conduct top-down and bottom-up qualitative research significantly faster.
Learn how to diagnose what needs to be fixed in your competitive intelligence program by reading Competitive Intelligence Rescue. DIY (Do it yourself) competitive intelligence. Adding primaryresearch capabilities. Defending against your competitors’ intelligence activities. What were the real problems?
The nuanced firsthand perspectives provided by industry experts can complement your data-driven research with soft market information and complete your investment process. Supplement with the Expert Transcript Library : Add a layer of primaryresearch to your efforts using our expert transcript library.
Conversely, professionals who track various companies’ DEI and environmental, social, and governance ( ESG ) efforts must ensure they have a full 360-degree view in their research. Listening to market voices can help businesses identify core areas for improvement, address consumer pain points, and enhance their marketresearch.
That’s why you need a consumer insights company that specializes in offering data-driven marketresearch findings. A consumer insights company or platform uses qualitative and quantitative research methods to capture and analyze customer data relevant to your brand.
AlphaSense, a leading marketintelligence platform, offers superlative alternative data, or alt data, under the Expert Insights suite of primaryresearch. Companies across various industries realized that alternative data could provide valuable insights for marketingresearch, supply chain management, and even healthcare.
Corporate teams use it to maintain ongoing market and competitive intelligence. And yet, not all market analysis is created equal. To be at the top of your industry and ahead of your biggest competitors, you need to be performing deep market analysis that goes beyond standard marketresearch practices.
Gaining valuable insights from industry leaders who have overcome growing pains and market challenges can help business owners avoid pitfalls that threaten the growth of many companies. However, traditional marketresearch tools often rely on publicly available databases, which can lead to generalized information from non-exclusive sources.
My commentary is in Italic. “…[the] Customer Engagement and Market Insights team is looking for a Senior Competitive Intelligence Manager to join us. In this role, you’ll help us make data-driven decisions through the use and analysis of targeted markets and competitive intelligence.” Even better.
AlphaSense, a leading artificial intelligence (AI)-based marketintelligence platform , offers proprietary Expert Insights through its extensive expert transcript library and Expert Call Services. Let’s walk through the analysts’ perspective on how to prepare and conduct a perfect expert call interview below.
Distilling what matters most in order to drive confident decisions requires access to diverse market perspectives and the right tools to prioritize, ingest, and analyze the most relevant insights across this content. Want to learn more about how to supercharge your market landscape analysis? Attend our webinar on April 11th.
Whatever your goal is, make it clear at the start, so you can find competitors that are relevant to your research and don’t gather unusable data. Conduct initial marketresearch to identify direct competitors Start off with getting to know the relevant parts of your market (again). Need a starting point?
Whatever your goal is, make it clear at the start, so you can find competitors that are relevant to your research and don’t gather unusable data. Conduct initial marketresearch to identify direct competitors Start off with getting to know the relevant parts of your market (again). Need a starting point?
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