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We have clients spanning healthcare, QSR, CPG, travel – and the list goes on. And if your brand is ready to see a demo of consumer and marketing analytics in action – and tailored to your specific needs, be sure to reach out for a demo – and never miss a consumer conversation about your company again. It’s twofold.
Social media intelligence is very different from other marketingintelligence. Here are some stats to keep top of mind that lend to the importance of capturing accurate social media intelligence: In 2021, there were 66 billion people using social media, an increase of 13.13% year-over-year from 3.69 billion in 2020.
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. As we kick off 2021, one consumer intelligence purchase pattern is clear: people who were spending money on ‘experiences’ instead of things have redirected those funds toward other pursuits. Marketintelligence statistics of interest here include: 60% of interactions with brands are online. In Q2 of 2020, 11.6
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We will talk about this and use consumer intelligence to inform us as we go, giving special attention to: Why diversity is a must have. Diversity is a part of the larger marketing conversation no matter the industry. Using marketintelligence we can explore diversity as a topic to illustrate how far-reaching it is.
Instagram stories for strategic marketing. Reddit for real-time marketintelligence. Everyone needs artificial intelligence. They have a broad consumer base but put out content on travel or videos with recipes when they need to directly target segments of their audience. Augmented reality is everywhere.
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Over the Christmas period, the much-beloved brand dented its reputation with travelers when – due to an outdated scheduling system – it grounded all of its planes, leaving thousands stranded and missing their holidays. And it’s a bond that holds even when others are slamming an airline for an “unacceptable” “travel fiasco.”.
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Use competitive intelligence to discover your direct competitors, what they are offering to the target market, and easiest points of entry i.e. gaps that need filling – like maybe helping travelers make the most of their credit card miles: Through social listening , you will see what matters to your target consumer.
The commercial side is seen to bounce back slower due to the pandemic’s impact on air travel. It will be up to the industry’s competitive intelligence professionals to provide the insights that will help their companies take off ahead of the others. percent less than in 2018. This bodes well for the industry.
In a business climate characterized by a mix of opportunity and uncertainty, each T&L company must leverage their competitive intelligence professionals to put clarity in ambiguity. Executive Profile: Richard Peña, Competitive Intelligence Manager, UPS. Richard Peña, CI and MI manager, UPS. ABOUT ARCHINTEL.
Our report details this shift across various sectors, including Banking and Finance, Consumer Products, Food and Beverage, Healthcare and Pharmaceutical, Media and Entertainment, Retail, Technology, Transportation, and Travel and Hospitality. However, this does not imply that fewer agencies are using such data.
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Presents at Goldman Sachs Technology and Internet Conference 2016 Simple, Affordable Solutions In 2008, Groupon was just a small startup offering subscribers discounts for activities, travel, goods, and services sold by local merchants. Unsure of what your investment in a marketintelligence platform will return?
Contify’s competitive intelligence platform strengthens decision-making in the new normal post-COVID-19. Contify also provides a synthesis of aggregated intelligence around the positive and negative business impacts specific to the key accounts in the interactive dashboards widgets. Read the case study here ? .
She has provided market and competitive intelligence to some of the world’s largest and most ambitious companies taking her to places as diverse as Peru, Nigeria and China. We sat down with Kimberlee to learn more about her background, and her approach to identifying opportunities in emerging markets.
Unfortunately, many tools overcomplicate things to make their services seem more essential, and with consumer and marketintelligence capabilities are constantly evolving, many brands are overwhelmed. Social Media Monitoring is often confused with other terms like Social Media Listening or Social Media Intelligence.
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About Author: HTF MarketIntelligence consulting is uniquely positioned empower and inspire with research and consulting services to empower businesses with growth strategies, by offering services with extraordinary depth and breadth of thought leadership, research, tools, events and experience that assist in decision making.
The cloud computing market is set to grow 15.7% Artificial Intelligence : In the same vein, artificial intelligence (AI) has seeped into nearly every industry and revolutionized how work is completed. Experts project the market to grow 20.1% It has the potential to transform the marketintelligence industry.
NetBase Quid is always evolving and improving as new tech is available, and as artificial intelligence continues to improve. This means better, and more accurate results for your consumer and marketintelligence endeavors, including these expanded datasets. billion by the end of 2021, an increase of 10.1% since 2020.
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