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Six steps to creating a successful IT strategy: A guide for CIOs

CIO

By staying ahead of market trends, the organization remains agile, adaptable, and ready to outperform rivals. International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the technology markets. Learn more about IDC’s research for technology leaders.

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How Generative AI Revolutionized Market Intelligence in 2023

Alpha Sense BI

We’ve been leading the way in unlocking the unprecedented potential for genAI to completely transform market intelligence. Understanding the Nuance: For more than a decade, we have been training our AI search engine to understand the unique conceptual and linguistic nuances of market intelligence.

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Competitive Intelligence: Hype or Necessity?

mention

Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitive intelligence. Growing your market share is impossible without it in today’s hyper-competitive environment. What is Competitive Intelligence? The concept has quite some nuance to it.

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Importance of a Brand SWOT Analysis on Google

GrowbyData

Performing a comprehensive brand SWOT analysis is a highly effective strategy for auditing your brand performance on Google. Learn the best approach to auditing brand SWOT on Google. Table of Contents: Show Hide How to audit brand SWOT on Google using Marketing Intelligence? we obtained insightful results.

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The 4 Components of Market Intelligence

Evalueserve

When it comes to Market Intelligence, there are 4 things that you must know to succeed. Market Intelligence helps organizations cultivate strategies to navigate their unique market and competitive landscape. . These 4 components help frame successful campaigns to outcompete competitors: . Competitor Analysis.

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What Is Marketing Intelligence and Why Is It Important in 2022

Owler

What Is Marketing Intelligence? Marketing intelligence refers to data that marketing teams use to improve their decision-making process and guide their marketing efforts. Marketing intelligence is vital to organizations because it deepens their market understanding.

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What is Search Intelligence? – The Complete Guide

GrowbyData

The need for holistic and granular data was necessary to dominate any market in any part of the globe. The concept of Search Intelligence was brought for that exact reason. What is Search Intelligence? With Search Intelligence, marketers can have a better understanding of the competitors, SERP layout, and paid search landscape.