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What Squid Games Teaches Brands About Consumer & Market Research

Netbasequid

The hit series, Squid Games, teaches us some key lessons about what to focus on this season – and how to use consumer and market research to stay top of mind with a fickle consumer base. This dystopian reality series sports some impressive stats. Two-thirds of its subscribers finished the series. Assumptions are dangerous.

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US Manufacturers Regain Bullishness Amid Q1 Rebound in Production Activity

ArchIntel

In such an environment, competitive intelligence professionals must work extra hard to deliver desperately-needed insights. Anupama Pokharna Senior Market, CI Manager Western Digital. Executive Profile: Anupama Pokharna, Senior Market and Competitive Intelligence Manager at Western Digital.

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Brand Health and Competitor Tracking Reveals Gaming Industry Intel

Netbasequid

Through consumer research and market intelligence, marketers across the board can learn from the failures and successes of the gaming industry’s collaboration with Hollywood. Consumer research and market intelligence can reveal gaming industry intel useful for future releases.

Gaming 52
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How to Take Gold With Your Olympics Digital Marketing Strategy

Similarweb

The Olympics is one of the most-watched sporting events in the world. With just a week to go before the opening ceremony, we’re examining the most powerful digitally-driven and people-centric marketing efforts around this summer’s Games. You give sports fans the opportunity to meet an olympian online , of course. .

Sports 111
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Private Equity Buybacks on the Rise: What You Should Know

Alpha Sense BI

According to an expert interview with a former Head of Client Strategy at a creative sports agency sourced from the AlphaSense platform, the talent management industry faces several risks. Despite its shaky debut, analyst research sourced from the AlphaSense platform praises Birkenstock’s differentiated operating model.

Sports 59
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Learning, Understanding, and Influencing Consumer Behavior

Netbasequid

Whether you are in the marketing department or the boardroom, your brand must have an ongoing familiarity with the factors at play influencing the decisions of your consumer base. Here’s what that looks like for a major sports apparel brand. Sports apparel brand dashboard showing stages of consumer journey.

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Experiential Marketing in a Post-Covid, Digitally Focused World

Netbasequid

Gaming has been a defining force, revolutionizing everything from esports to ecommerce, and it’s now at the forefront of experiential marketing powered by consumer and market intelligence. And Arcane isn’t the only experiential marketer in town. Experiential Marketing Reboot – Digital Style.