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Bill is Head of MarketIntelligence (MI) at HERE Technologies. The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports). The following post was written by Bill Strugger.
Learn more about IDCs research for technology leaders OR subscribe today to receive industry-leading research directly to your inbox. International Data Corporation (IDC) is the premier global provider of marketintelligence, advisory services, and events for the technology markets. Contact us today to learn more.
China follows the EU, with additional focus on national security In March 2024 the Peoples Republic of China (PRC) published a draft Artificial Intelligence Law, and a translated version became available in early May. the world’s leading tech media, data, and marketing services company. Contact us today to learn more.
Learn more about IDC’s research for technology leaders OR subscribe today to receive industry-leading research directly to your inbox. International Data Corporation (IDC) is the premier global provider of marketintelligence, advisory services, and events for the technology markets. Contact us today to learn more.
Fortunately, today’s sales leaders have a crucial advantage over their predecessors: marketintelligence and outreach platforms that can warm up virtually any introduction.
A comprehensive marketresearch process involves a variety of different types of marketresearch. Perhaps the clearest way to delineate between different types of marketresearch is whether they are classed as qualitative or quantitative marketresearch methods.
Globally, the professional services market, including legal, engineering, and consulting services, is expected to reach $6.5 trillion in 2024, according to The Business Research Company. The number of potential customers for Acumatica’s new functionality — or similar products from competitors — is huge.
Conducting marketresearch is never an easy task — it presents challenges to businesses of all shapes and sizes. Nowadays, free marketresearch tools and resources are abundant — and you’ll be familiar with eight of our favorites by the time you’re done reading this blog post. Absolutely not.
Bill is Head of MarketIntelligence (MI) at HERE Technologies. The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports). The following post was written by Bill Strugger.
In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketingintelligence practices in the B2B space. Those implementing a B2B sales and marketingintelligence solution reported that they have realized 35% more leads in their pipeline and 45% higher-quality leads leading to higher revenue and growth.
This is the value of marketing account intelligence software. By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles. Key Features: Comprehensive buyer dataset with 4.2
Challenge: Consumers want to shop on their own terms Recent research shows that 77% of consumers today buy through a mix of digital and physical shopping, while just 17% buy only online or only in physical stores (IDC Retail Insights: Consumer Sentiment Survey, 2024 — Findings and Implications, July 2024). And they are making progress.
The global market for managed services will rise in 2024 due to organizations’ IT spending surge and larger investments in managed services deals involving AI and cloud computing, according to marketintelligence firm IDC. The research firm predicted that managed services deal size in 2024 will be larger than that of 2023.
AlphaSense addresses this head-on with a generative AI suite purpose-built for marketintelligence, integrating the highest-quality data and advanced analytics to ensure you’re equipped with accurate, scalable, and actionable insights. AlphaSense also ensures data privacy and security meet the highest standards. Why AlphaSense?
Unleashing deep automation: Evolving enterprise intelligence Deep automation transcends traditional automation approaches, offering a holistic, adaptive, and evolutive strategy at the enterprise and ecosystem level. It leverages hierarchies, synergistic transformation, and distributed processing to produce complex, intelligent systems.
Across nuclear innovation areas, as with most of tech, AI is revolutionizing both traditional and experimental nuclear technology from optimizing existing plant operations through predictive maintenance to accelerating fusion research by mastering plasma control, Breckenridge says. Contact us today to learn more.
Attempting to grow your business without marketingintelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of marketintelligence. billion in 2020 to $33.3
The North American Tools/Vendors Consolidation Survey showed that nearly half of organizations are looking to consolidate threat intelligence; security orchestration, automation, and response (SOAR); NDR; and XDR in some way. Learn more about IDC’s research for technology leaders. Contact us today to learn more.
IDC research has found that 52% of organizations pay the ransom when attacked ( Ransomware 2024: If We Have Backups, Why Are We Still Paying a Ransom? ). Learn more about IDC’s research for technology leaders. the world’s leading tech media, data, and marketing services company. Contact us today to learn more.
“A typical candidate for the CAIO role is someone with a proven track record of leading successful innovation programs and with a clear understanding of AI,” says David Weldon, adjunct research advisor with IDC’s Executive Programs (IEP) in IDC PlanScape: Chief AI Officer Role (May 2024). Here is your chance to be that leader.”
Saudi Aramco is spearheading the innovations by embracing cutting-edge technologies like artificial intelligence, both within its core operations and beyond, which places the company ahead of the curve. USD billion in 2023, representing a 15% annual increase despite global challenges.
Learn more about IDC’s research for technology leaders. International Data Corporation (IDC) is the premier global provider of marketintelligence, advisory services, and events for the technology markets. the world’s leading tech media, data, and marketing services company. Contact us today to learn more.
Keep reading for a look at key findings from our research, along with tips on how CISOs can apply them to enhance the effectiveness of the security personnel they manage. Learn more about IDC’s research for technology leaders. the world’s leading tech media, data, and marketing services company. Most have several.
According to IDC research, edge computing is growing worldwide at 15% annually and will reach $232 billion in 2024. Edge computing will play a pivotal role in the deployment of AI applications,” says Dave McCarty, research vice president for cloud and edge services at IDC. Learn more about IDC’s research for technology leaders.
Learn more about IDC’s research for technology leaders. International Data Corporation (IDC) is the premier global provider of marketintelligence, advisory services, and events for the technology markets. the world’s leading tech media, data, and marketing services company. Contact us today to learn more.
Marketintelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.
Learn more about IDC’s research for technology leaders. International Data Corporation (IDC) is the premier global provider of marketintelligence, advisory services, and events for the technology markets. the world’s leading tech media, data, and marketing services company. Contact us today to learn more.
That’s why we are investing $1 billion in generative AI over the next three years and leading the development of new research to explore its potential for our clients, their employees, and end customers.” The announcement comes amid reluctance among some CIOs regarding the ROI of generative AI copilots.
International Data Corporation (IDC) is the premier global provider of marketintelligence, advisory services, and events for the technology markets. the world’s leading tech media, data, and marketing services company. IDC is a wholly owned subsidiary of International Data Group (IDG Inc.),
IDC MaturityScape: Artificial Intelligence 2.0, International Data Corporation (IDC) is the premier global provider of marketintelligence, advisory services, and events for the technology markets. the world’s leading tech media, data, and marketing services company. Contact us today to learn more.
Learn more about IDC’s research for technology leaders. International Data Corporation (IDC) is the premier global provider of marketintelligence, advisory services, and events for the technology markets. the world’s leading tech media, data, and marketing services company. Contact us today to learn more.
As noted in the IDC FutureScape report “ Artificial Intelligence Will Reshape the IT Industry and the Way Businesses Operate ,” inadequate training in AI, cloud, data, security, and emerging tech fields will directly and negatively impact enterprise attempts to succeed in efforts that rely on such technologies. Contact us today to learn more.
Datacenter power consumption is growing rapidly because of increasing use of artificial intelligence (AI) and other services such as crypto assets. International Data Corporation (IDC) is the premier global provider of marketintelligence, advisory services, and events for the technology markets.
Progress is steadily being made with quantum research, but the day when somebody can truly master quantum mechanics and release its true potential has remained elusive. research manager, quantum computing research lead, IDC. For example, 20 years ago, artificial intelligence was only relevant for researchers.
According to IDC Research, “Downtime continues to cost cloud buyers” (IDC’s Cloud Pulse, 4Q23: Executive Summary, Part II — 2024 Cloud Return on Investment). Learn more about IDC’s research for technology leaders. the world’s leading tech media, data, and marketing services company. Contact us today to learn more.
Artificial intelligence (AI) is an increasingly large portion of information technology investments and societal discussions. As one member noted, the EU now has the first binding law on artificial intelligence that will protect the human rights of workers and citizens. Contact us today to learn more.
Learn more about IDC’s research for technology leaders. International Data Corporation (IDC) is the premier global provider of marketintelligence, advisory services, and events for the technology markets. the world’s leading tech media, data, and marketing services company. Contact us today to learn more.
Marketintelligence expert Paul Roetzer recently spoke with Shilpa Tandon , marketing manager of Contify , who discussed how the company’s marketing artificial intelligence solution works. Other applications of the platform include communications management, public relations and email marketing.
Learn more about IDC’s research for technology leaders. International Data Corporation (IDC) is the premier global provider of marketintelligence, advisory services, and events for the technology markets. the world’s leading tech media, data, and marketing services company. Contact us today to learn more.
According to SP&G research estimates, the data demands for low-latency workloads across eight key industries will grow from 5,700 petabytes in 2021 to 194,000 petabytes through 2027 — an increase of more than 30 times. Interested in learning more?
IDC research indicates that nearly 30% of organizations worldwide have embedded sustainability into their business model and overall strategy. Partner for success IDC research indicates that industry ecosystems are increasingly teaming up to facilitate sustainability strategies, discuss challenges, and share best practices.
Modern SOCs are equipped with advanced tools and technologies such as security information and event management (SIEM) systems, threat intelligence platforms, and automated response solutions. International Data Corporation (IDC) is the premier global provider of marketintelligence, advisory services, and events for the technology markets.
And it continues at a rapid clip post-pandemic as artificial intelligence and immersive web technologies bring promises of new opportunities and disruptions. Other research confirms the imperatives for engaging in digital transformation. They’re investing in automation and hyperautomation technologies.
How to use benchmarks effectively While benchmarks can be helpful, the key is to use them intelligently. Learn more about IDC’s research for technology leaders. International Data Corporation (IDC) is the premier global provider of marketintelligence, advisory services, and events for the technology markets.
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