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Proving the Value of PR with Consumer & Market Intelligence

Netbasequid

To help demystify the space well look at proving the value of PR using consumer and market intelligence. Globally, the PR market is forecast to grow by over 10% in 2021 to $97.13B as companies emerge from the coronavirus pandemic. in much the same way as you’d track your brand health metrics or marketing campaigns.

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What it takes to succeed as a CIO today

CIO

The market for technology talent has been white hot over the past year. Dan Roberts: What are some of the macro trends you’re seeing that are affecting the technology industry and market for talent? It’s less a collaborative team sport than the CIO position. What will the next twelve to eighteen months bring?

IT 790
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How to Take Gold With Your Olympics Digital Marketing Strategy

Similarweb

The Olympics is one of the most-watched sporting events in the world. So, how do you create a winning marketing strategy during this unprecedented time? . With just a week to go before the opening ceremony, we’re examining the most powerful digitally-driven and people-centric marketing efforts around this summer’s Games.

Sports 111
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Experiential Marketing in a Post-Covid, Digitally Focused World

Netbasequid

Gaming has been a defining force, revolutionizing everything from esports to ecommerce, and it’s now at the forefront of experiential marketing powered by consumer and market intelligence. And Arcane isn’t the only experiential marketer in town. 40% of those said it increased their feeling of brand loyalty.

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Market and Competitive Intelligence Solution Poised to Redefine CI/MI Paradigms

Contify

In the world of sport, scouts are employed to spot precocious talent as well as monitor their rivals at a deeply technical level. They often believe they “know everything there is to know” about their market and competitive landscape. Markets are dynamic and subject to constant change by external forces.

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New Advertisers Betting Big on Super Bowl Ads

Netbasequid

Scotts Miracle-Gro’s superstar influencer marketing contest. Using social listening to gain a consumer and market intelligence perspective on how fans felt leading up to the Super Bowl reveals many anticipating the commercials, even a week beforehand. Draft Kings making a mark with their meta offering. And this need is huge.

Sports 83
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Importance of a Brand SWOT Analysis on Google

GrowbyData

In today’s competitive market, brands encounter numerous challenges. Despite the availability of various tools designed to tackle these obstacles, marketers often find themselves overwhelmed by the sheer volume of tools and data. The goal is to find a time-saving solution with valuable market insights.

SWOT 52