CIO

JANUARY 14, 2025

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the technology markets. the worlds leading tech media, data, and marketing services company. Prior to joining IDC, Mona served as a market insights advisor for the IBM infrastructure team.

IT 467

IT Primary Research Knowledge Research 467

CIO

NOVEMBER 7, 2024

To drive change, a reworking of what defines CIO/IT success is needed, with a focus on strategic business goals, innovation, and market differentiation. Organizations should introduce key performance indicators (KPIs) that measure CIO contributions to innovation, revenue growth, and market differentiation.

Benchmarking 482

Benchmarking Innovation Research Gaming 482

CIO

OCTOBER 17, 2024

Globally, the professional services market, including legal, engineering, and consulting services, is expected to reach $6.5 Acumatica already offers industry-specific editions of its cloud ERP software for construction, manufacturing, distribution, and retail, and now sees the time as ripe to adapt it for a new market.

IT 418

IT Retail Win Market Intelligence 418

Cipher

FEBRUARY 17, 2021

No serious marketing team would dream of working without access to Big Data. In recent years, many companies have spent heavily on inward-looking analytics. We measure every mouse click, we log every website visitor, and then we use this data to help create better campaigns and improve our messaging.

Competitive Intelligence 514

Competitive Intelligence Competitive Marketing Marketing 514

Cipher

JUNE 3, 2021

Competitive intelligence (CI) is the secret weapon of forward-thinking marketers and strategists seeking to accelerate growth. With the help of these free competitive intelligence tools , you can get in on the secret too. -- Article Continues Below --. Let us help you find the tool that best fits your needs.

Competitive Intelligence 472

Competitive Intelligence Competitive Intelligence Intelligence 472

Crayon

NOVEMBER 24, 2020

Bill is Head of Market Intelligence (MI) at HERE Technologies. The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports). The following post was written by Bill Strugger.

Competitive Intelligence 369

Competitive Intelligence Battlecard Competitive Intelligence 369

FedSavvy

MARCH 13, 2025

The post Building a Winning GovCon Pipeline with Market Intelligence appeared first on FedSavvy Strategies. DOGE will impact how most U.S. Government agencies look and operate. Who is more or less likely affected? Check out our blog for more.

Market Intelligence 130

Market Intelligence Win Intelligence Intelligence 130

Crayon

JANUARY 19, 2021

Crayon's Competitive Intelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy. In this edition of the Competitive Intelligence Spotlight Series, we shine the light on Vinay Nair, SVP of Marketing at Kira Systems.

Competitive Intelligence 325

Competitive Intelligence Competitive Intelligence Intelligence 325

Cipher

JULY 14, 2021

A comprehensive market research process involves a variety of different types of market research. Perhaps the clearest way to delineate between different types of market research is whether they are classed as qualitative or quantitative market research methods.

Market Research 540

Market Research Marketing Research Research Marketing 540

Crayon

APRIL 7, 2021

Conducting market research is never an easy task — it presents challenges to businesses of all shapes and sizes. Nowadays, free market research tools and resources are abundant — and you’ll be familiar with eight of our favorites by the time you’re done reading this blog post. Absolutely not.

Market Research 572

Market Research Marketing Research Research Marketing 572

Zoominfo

OCTOBER 5, 2021

Attempting to grow your business without marketing intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of market intelligence. billion in 2020 to $33.3

Market Intelligence 130

Market Intelligence Intelligence Intelligence Marketing 130

Zoominfo

MARCH 26, 2025

Marketing teams of all sizes are eager to drive growth wherever they can find it, from expanding into new markets to driving cross- and upsell opportunities. Define and Validate Your Total Addressable Market (TAM) How well do you really know your customers? But moving from inspiration to action is easier said than done.

Marketing 130

Marketing Marketing Profiling Intelligence 130

Zoominfo

JANUARY 15, 2021

Both market and sales intelligence fall under the umbrella of lead intelligence, which collectively gives comprehensive insights about prospects. Sales professionals also need access to extensive intelligence such as buying signals, reporting structures, and tech stacks. What is Sales Intelligence?

Sales 207

Sales Intelligence Intelligence Marketing 207

Cipher

OCTOBER 15, 2020

This article is a part of our competitor intelligence resource center. Visit the complete competitor intelligence resource center for more content like this. Maximizing your competitive advantage will require intelligence inputs as a part of your solution. And your challenges will begin with the word itself.

Intelligence 325

Intelligence Intelligence Advantage Advantage 325

Zoominfo

AUGUST 2, 2022

Market intelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.

Market Intelligence 130

Market Intelligence Intelligence Intelligence Marketing 130

Cipher

MAY 5, 2021

The Market and Competitive Intelligence (M/CI) world is full of terms with subtle differences in both definition and usage. It is distinct from competitor analysis , and also from terms like market intelligence, competitive intelligence, and business intelligence. Competitive analysis is one such term.

Analysis 459

Analysis Competitive Competitor Analysis Competitive Intelligence 459

Smart Data Collective

JANUARY 21, 2020

When it comes to bridging the existing gap between data science and its usage , targeting better marketing results, nothing beats the utilitarian nature of AI. The focus, therefore, is always on keeping the marketing strategies proactive, in order to improve the existing customer journey in the best possible manner.

Marketing 323

Marketing Marketing Intelligence Intelligence 323

CIO

JUNE 2, 2020

Data visualization platform Tableau is one of the most widely used tools in the rapidly growing business intelligence (BI) space and individuals with skills in Tableau are in high demand.

Market Intelligence 470

Market Intelligence Business Intelligence Intelligence Intelligence 470

CIO

NOVEMBER 14, 2024

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the technology markets. the world’s leading tech media, data, and marketing services company. IDC is a wholly owned subsidiary of International Data Group (IDG Inc.),

Retail 243

Retail Competitive Cyberspace IT 243

Alpha Sense BI

NOVEMBER 19, 2024

AlphaSense addresses this head-on with a generative AI suite purpose-built for market intelligence, integrating the highest-quality data and advanced analytics to ensure you’re equipped with accurate, scalable, and actionable insights. Ready to streamline your market research workflows? Why AlphaSense?

Market Intelligence 52

Market Intelligence Research Intelligence Intelligence 52

CIO

APRIL 23, 2024

The global market for managed services will rise in 2024 due to organizations’ IT spending surge and larger investments in managed services deals involving AI and cloud computing, according to market intelligence firm IDC. The global managed services market size was estimated at USD 299.01

Globalization 462

Globalization Management IT Market Intelligence 462

M Brain

NOVEMBER 6, 2024

Market intelligence is critical for businesses trying to stay competitive. Knowing how to collect and analyze data can set you apart. But with so many sources and techniques, figuring out where to start can feel overwhelming.

Market Intelligence 52

Market Intelligence Intelligence Intelligence Competitor Analysis 52

Zoominfo

FEBRUARY 27, 2021

Manual sales prospecting and lead generation doesn’t get your sales and marketing teams where they need to be for their quotas — and it wastes time. However, when these teams are equipped with the right tools, such as sales intelligence, less important tasks can be automated so that reps can focus on lead strategies. 1 for good reason.

Sales 264

Sales Intelligence Intelligence Sales Enablement 264

CIO

AUGUST 13, 2024

Unleashing deep automation: Evolving enterprise intelligence Deep automation transcends traditional automation approaches, offering a holistic, adaptive, and evolutive strategy at the enterprise and ecosystem level. It leverages hierarchies, synergistic transformation, and distributed processing to produce complex, intelligent systems.

Benchmarking 488

Benchmarking Learning Intelligence Intelligence 488

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Marketing 264

Marketing Marketing Market Intelligence Hospitals 264

Alpha Sense BI

JANUARY 5, 2024

We’ve been leading the way in unlocking the unprecedented potential for genAI to completely transform market intelligence. Understanding the Nuance: For more than a decade, we have been training our AI search engine to understand the unique conceptual and linguistic nuances of market intelligence.

Market Intelligence 105

Market Intelligence Intelligence Intelligence Marketing 105

CIO

APRIL 30, 2024

Saudi Aramco is spearheading the innovations by embracing cutting-edge technologies like artificial intelligence, both within its core operations and beyond, which places the company ahead of the curve. USD billion in 2023, representing a 15% annual increase despite global challenges.

Startups 435

Startups Innovation Algorithm Globalization 435

ArchIntel

JANUARY 13, 2021

Market intelligence expert Paul Roetzer recently spoke with Shilpa Tandon , marketing manager of Contify , who discussed how the company’s marketing artificial intelligence solution works. Other applications of the platform include communications management, public relations and email marketing.

Competitive Intelligence 191

Competitive Intelligence Intelligence Intelligence Competitive 191

CIO

DECEMBER 19, 2024

For senior engineers, compensation in most major markets ranges between $100,000 to $180,000 in base salary. International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the technology markets. Contact us today to learn more.

IT 195

IT Startups Innovation Security 195

Alpha Sense BI

AUGUST 21, 2023

Market volatility, economic uncertainty, downturn—whatever you’d like to call it, the next few QoQs are undoubtedly uncertain in the eyes of C-Suite executives. Today, opportunities are short lived for business professionals, emphasizing the importance of making decisions quickly.

Market Intelligence 98

Market Intelligence Intelligence Intelligence Marketing 98

CIO

SEPTEMBER 19, 2024

Goldcast, a software developer focused on video marketing, has experimented with a dozen open-source AI models to assist with various tasks, says Lauren Creedon, head of product at the company. It may be another two years before they have “any chance of meeting inflated automation hopes,” Chaurasia and Maheshwari write.

IT 518

IT Knowledge Algorithm Technology 518

CIO

DECEMBER 5, 2024

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the technology markets. the world’s leading tech media, data, and marketing services company. IDC is a wholly owned subsidiary of International Data Group (IDG Inc.),

Algorithm 221

Algorithm Benchmarking Gaming Research 221

CIO

AUGUST 29, 2024

The North American Tools/Vendors Consolidation Survey showed that nearly half of organizations are looking to consolidate threat intelligence; security orchestration, automation, and response (SOAR); NDR; and XDR in some way. the world’s leading tech media, data, and marketing services company. Contact us today to learn more.

Security 468

Security Security Benchmarking Research 468

CIO

SEPTEMBER 26, 2024

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the technology markets. the world’s leading tech media, data, and marketing services company. Learn more about IDC’s research for technology leaders. Contact us today to learn more.

Airline 497

Airline Banking Security Security 497

CIO

SEPTEMBER 24, 2024

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the technology markets. the world’s leading tech media, data, and marketing services company. Learn more about IDC’s research for technology leaders. Contact us today to learn more.

IT 489

IT Benchmarking Learning Research 489