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Types of Market Research: Qualitative vs. Quantitative

Cipher

A comprehensive market research process involves a variety of different types of market research. Perhaps the clearest way to delineate between different types of market research is whether they are classed as qualitative or quantitative market research methods.

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8 Free Market Research Tools & Resources for 2021

Crayon

Conducting market research is never an easy task — it presents challenges to businesses of all shapes and sizes. Nowadays, free market research tools and resources are abundant — and you’ll be familiar with eight of our favorites by the time you’re done reading this blog post. Absolutely not.

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The Power of AlphaSense Generative AI for Market Intelligence: Revolutionizing Research with Trusted Insights

Alpha Sense BI

AlphaSense addresses this head-on with a generative AI suite purpose-built for market intelligence, integrating the highest-quality data and advanced analytics to ensure you’re equipped with accurate, scalable, and actionable insights. Ready to streamline your market research workflows? Why AlphaSense?

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Market Intelligence Data: The Definitive Guide

Zoominfo

Attempting to grow your business without marketing intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of market intelligence. billion in 2020 to $33.3

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12 Top Market Intelligence Tools for Go-to-Market Teams

Zoominfo

Market intelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.

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Top Challenges in Healthcare and Pharma Market Research

Alpha Sense BI

When conducting market research in the healthcare and pharma sectors, you need access to the right information, as well as a way to separate relevant insights from extraneous noise. Unfortunately, traditional market research is a largely manual, time-consuming process.

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AI for Market Intelligence: Revolutionizing the landscape

WideNARROW

Embracing AI for Market Insights The landscape of market intelligence has undergone a significant transformation with the advent of artificial intelligence (AI). Comparing AI with traditional methods highlights the transformative power of AI in market intelligence, showing how modern tools can revolutionize data analysis.