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Bill is Head of MarketIntelligence (MI) at HERE Technologies. The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports). The following post was written by Bill Strugger.
On Sunday, after walking my dogs, I sat down to write this blog post, and the first thought that popped into my head was: Sauron, the omnipotent oligarch, the malevolent maelstrom, evil incarnate… would be really good at marketintelligence. Marketintelligence encompasses any and all industry-related information.
In our first installment of the Crayon Customer Corner, we sat down with Carolyn Klinger, Director of Market and Competitive Intelligence at Affinity. Carolyn recently purchased Crayon for the second time , but that’s not the primary reason we wanted to chat with her.
The post Protected: MarketIntelligence professional Vivek Bhalla of MongoDB answers appeared first on Octopus Competitive Intelligence. There is no excerpt because this is a protected post.
Revenue teams using our Go-To-MarketIntelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-MarketIntelligence platform and how it impacts their bottom line. The data speaks for itself!
Professional services leaders are particularly sensitive to the importance of the tools and technologies they use, with 85% saying they significantly impact the quality of their work, according to an August 2023 survey of 213 of them by S&P Global MarketIntelligence.
This is the value of marketing account intelligence software. By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles. Key Features: Comprehensive buyer dataset with 4.2
International Data Corporation (IDC) is the premier global provider of marketintelligence, advisory services, and events for the technology markets. the worlds leading tech media, data, and marketing services company. IDC is a wholly owned subsidiary of International Data Group (IDG Inc.), Contact us today to learn more.
International Data Corporation (IDC) is the premier global provider of marketintelligence, advisory services, and events for the technology markets. the world’s leading tech media, data, and marketing services company. IDC is a wholly owned subsidiary of International Data Group (IDG Inc.),
Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: marketintelligence and outreach platforms that can warm up virtually any introduction.
Bill is Head of MarketIntelligence (MI) at HERE Technologies. The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports). The following post was written by Bill Strugger.
Competitive intelligence (CI) is the secret weapon of forward-thinking marketers and strategists seeking to accelerate growth. With the help of these free competitive intelligence tools , you can get in on the secret too. -- Article Continues Below --. Let us help you find the tool that best fits your needs.
Crayon's Competitive Intelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy. In this edition of the Competitive Intelligence Spotlight Series, we shine the light on Vinay Nair, SVP of Marketing at Kira Systems.
Market and competitive intelligence (M/CI) is an essential component of successful organizations. Knowing how to recognize and react to these common challenges is a critical skill for competitive intelligence professionals. But it’s a very complex field.
In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketingintelligence practices in the B2B space. Those implementing a B2B sales and marketingintelligence solution reported that they have realized 35% more leads in their pipeline and 45% higher-quality leads leading to higher revenue and growth.
This article is a part of our competitor intelligence resource center. Visit the complete competitor intelligence resource center for more content like this. Maximizing your competitive advantage will require intelligence inputs as a part of your solution. And your challenges will begin with the word itself.
The post Building a Winning GovCon Pipeline with MarketIntelligence appeared first on FedSavvy Strategies. DOGE will impact how most U.S. Government agencies look and operate. Who is more or less likely affected? Check out our blog for more.
Attempting to grow your business without marketingintelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of marketintelligence. billion in 2020 to $33.3
The Market and Competitive Intelligence (M/CI) world is full of terms with subtle differences in both definition and usage. It is distinct from competitor analysis , and also from terms like marketintelligence, competitive intelligence, and business intelligence. Competitive analysis is one such term.
Data visualization platform Tableau is one of the most widely used tools in the rapidly growing business intelligence (BI) space and individuals with skills in Tableau are in high demand.
However, when these teams are equipped with the right tools, such as sales intelligence, less important tasks can be automated so that reps can focus on lead strategies. It’s no wonder that 43% of salespeople in 2020 used sales intelligence tools, compared to 28% in 2018. What Should My Sales Intelligence Tool Include?
No serious marketing team would dream of working without access to Big Data. In recent years, many companies have spent heavily on inward-looking analytics. We measure every mouse click, we log every website visitor, and then we use this data to help create better campaigns and improve our messaging.
International Data Corporation (IDC) is the premier global provider of marketintelligence, advisory services, and events for the technology markets. the world’s leading tech media, data, and marketing services company. IDC is a wholly owned subsidiary of International Data Group (IDG Inc.),
Marketintelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.
AlphaSense addresses this head-on with a generative AI suite purpose-built for marketintelligence, integrating the highest-quality data and advanced analytics to ensure you’re equipped with accurate, scalable, and actionable insights. Ready to streamline your market research workflows? Why AlphaSense?
The global market for managed services will rise in 2024 due to organizations’ IT spending surge and larger investments in managed services deals involving AI and cloud computing, according to marketintelligence firm IDC.
Both market and sales intelligence fall under the umbrella of lead intelligence, which collectively gives comprehensive insights about prospects. Sales professionals also need access to extensive intelligence such as buying signals, reporting structures, and tech stacks. What is Sales Intelligence?
Marketintelligence is critical for businesses trying to stay competitive. Knowing how to collect and analyze data can set you apart. But with so many sources and techniques, figuring out where to start can feel overwhelming.
Unleashing deep automation: Evolving enterprise intelligence Deep automation transcends traditional automation approaches, offering a holistic, adaptive, and evolutive strategy at the enterprise and ecosystem level. It leverages hierarchies, synergistic transformation, and distributed processing to produce complex, intelligent systems.
Marketintelligence expert Paul Roetzer recently spoke with Shilpa Tandon , marketing manager of Contify , who discussed how the company’s marketing artificial intelligence solution works. ArchIntel™ -. The NPL employed by Contify sets aside irrelevant data and extracts important information, she explained.
Saudi Aramco is spearheading the innovations by embracing cutting-edge technologies like artificial intelligence, both within its core operations and beyond, which places the company ahead of the curve. USD billion in 2023, representing a 15% annual increase despite global challenges.
We’ve been leading the way in unlocking the unprecedented potential for genAI to completely transform marketintelligence. Understanding the Nuance: For more than a decade, we have been training our AI search engine to understand the unique conceptual and linguistic nuances of marketintelligence.
Sales is an inherently competitive function. You and your rivals are battling for every potential sale. When a customer chooses to go with you and not the company across the street, that’s a victory for your sales strategy.
For many companies, however, the decision to build their own AI agents or work with a consultant isn’t an easy one, says Chris Ackerson, head of AI at AlphaSense, an AI-powered marketintelligence firm. One of the many challenges, he says, is to implement robust memory management in an agentic AI system.
Swiftly pinpointing trends and analyzing them, then, becomes a crucial component of effective marketintelligence (MI)—from strategy and business development, to IR, all the way to consulting. Register for AlphaSense’s Advantage Summit to learn how AI technology can help optimize your investment and market research efforts.
International Data Corporation (IDC) is the premier global provider of marketintelligence, advisory services, and events for the technology markets. the worlds leading tech media, data, and marketing services company. IDC is a wholly owned subsidiary of International Data Group (IDG Inc.), Contact us today to learn more.
Data visualization platform Tableau is one of the most widely used tools in the rapidly growing business intelligence (BI) space and individuals with skills in Tableau are in high demand.
The North American Tools/Vendors Consolidation Survey showed that nearly half of organizations are looking to consolidate threat intelligence; security orchestration, automation, and response (SOAR); NDR; and XDR in some way. the world’s leading tech media, data, and marketing services company. Contact us today to learn more.
Marketing and sales intelligence data is dynamic, which is to say frequently and continuously refreshed. But B2B intelligence gets more intelligent by the day (that would be machine learning, predictive intelligence , and other dimensions) – in addition to simply growing the database. This is data too.
International Data Corporation (IDC) is the premier global provider of marketintelligence, advisory services, and events for the technology markets. the world’s leading tech media, data, and marketing services company. Here is your chance to be that leader.” Learn more about IDC’s research for technology leaders.
International Data Corporation (IDC) is the premier global provider of marketintelligence, advisory services, and events for the technology markets. the world’s leading tech media, data, and marketing services company. IDC is a wholly owned subsidiary of International Data Group (IDG Inc.),
International Data Corporation (IDC) is the premier global provider of marketintelligence, advisory services, and events for the technology markets. the world’s leading tech media, data, and marketing services company. Learn more about IDC’s research for technology leaders. Contact us today to learn more.
Bernard Marr, author of the book Generative AI in Practice: 100+ Amazing Ways Generative Artificial Intelligence is Changing Business and Society , sees the partnership representing a significant shift in how CIOs approach digital transformation. “It
The suite, according to the company, consists of three layers: Cropin Apps, the Cropin Data Hub and Cropin Intelligence. In the US, Aggio, founded in 2016, offers a cloud-based sales and market-intelligence platform. The global farm management software market is projected to reach $1.9 billion by 2028, from $921.4
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