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More than two-thirds of competitive intelligence professionals say their in-house team is responsible for win/loss analysis. That’s a lot of ground to cover between the hours of 9am and 5pm—which is why simple win/loss analysis templates can be tremendously helpful. A template for segmenting competitive win rates.
Win/loss analysis—the process of determining why deals are won or lost—yields insights that practically everyone across your organization can use to their advantage. Nearly every department can gain meaningful insight when you have an understanding of where and how your company wins—or loses—against your competitors.
For the first installment of our new Win/Loss Wednesdays series , we had the pleasure of chatting with Jayde Phillips , who manages market and competitive intelligence at Egencia, an American Express Global Business Travel company.
For the second installment of our new Win/Loss Wednesdays series , we had the pleasure of chatting with Scott Frost , who’s led competitive intelligence at Stripe, Adobe, and New Relic.
When your win/loss data is disconnected from your competitive intelligence tool, trying to understand your differentiators is like trying to appreciate the Mona Lisa from a mere 6 inches away — you kind of get it, but it’s nowhere close to the experience of seeing the full picture (or painting in this case).
In company circles, winloss analysis tends to be regarded as a Marketing department initiative. When brought up to other departments, many tend to ignore winloss insights as they don’t see how such a program can benefit their area. Ultimately, winloss analysis helps sale win more deals.
Welcome to Goodbye Information, Hello Intelligence , a monthly coffee chat hosted by leadership at Cipher Systems to uncover nuggets of wisdom from the world's foremost competitive intelligence leaders. The following are notes from Goodbye Information, Hello Intelligence: Episode 02.
Whether you’ve conducted multiple winloss programs throughout your career, or you are a marketer diving into winloss analysis for the first time, it’s important to choose a winloss platform that will help you get the most from your buyer data. Winloss analysis isn’t just for marketers anymore.
Competitive Intelligence professionals and product marketing leaders know the struggle of being resource-constrained. Product marketing in particular often owns competitive intelligence (and all that goes with it) but can’t dedicate head count to this critical, strategic area of the business.
Here at Primary Intelligence, our most requested eBooks cover “ why winloss analysis? People are constantly trying to understand what winloss analysis is and how it can help them. When Primary Intelligence first started in 2000, winloss analysis was in its infancy. Why winloss analysis?
This blog summarizes some of the significant contract wins and losses that have shaped the current federal contracting landscape today. This includes successful defense of recompetes and some major takeaway contract wins. Keep reading for some highlighted wins and losses in the GOVCON space.
FY2021 is upon us so this is as good a time as any to recap some of the wins and losses that ended FY2020. Knowing these contract wins is not only key for situational awareness, but to keep current with what past performance and success stories your competitors may use in the future. Highlights of major wins.
Retailers that successfully harness edge data to deliver seamless omnichannel customer experiences will benefit from the win/win combination of increasing sales and decreasing costs for a powerful boost to the bottom line. AI-driven computer vision at the edge can reduce losses by identifying customer and employee theft.
I couldn’t be any more excited to announce that ZoomInfo has acquired Chorus.ai , a leading provider of Conversation Intelligence solutions. In short, it will allow salespeople to enter meetings with complete intelligence about each participant and company. Why Conversation Intelligence? Today is one of those moments.
As a sales leader, winloss analysis is key to hitting revenue goals and increasing win rates for your team. Through winloss analysis, you are able to tap into your buyer feedback to get an unbiased look into why your reps win and lose. Sales Coaching. It can be difficult to know what deals will close.
Winloss analysis has helped many marketers better understand their buyers. As a marketing leader, there are many ways you can use your winloss insights including: Strategic Direction in Marketing Efforts. This will help you increase win rates and know where to spend your time and budget for the best ROI.
WinLoss Analysis continues to gain popularity as a buzz word for self-help improvement within sales and marketing teams. You can’t do a couple of half-baked actions on the side of everyday business and expect it to be the equivalent of a full-blown winloss analysis program. But it isn’t a quick fix.
There are several ways a product leader can use winloss analysis to keep your offerings in line with buyer needs. Winloss analysis helps you gather the voice of your buyers and what they perceive are the strengths and weaknesses of your product. Developing Product Roadmap. Increase product impact on buyer needs.
How does the data analytics program reduce losses for the business? Gaining momentum through early wins Early wins provide momentum as well as a foundation from which teams build a sense of community and confidence. Analytics, Business Intelligence. How are we using data analytics to manage enterprise risk?
Transferring into the latter half of FY2022, we look back at some of the major contract wins that jumpstarted 2022. Highlighting some of these wins can give insight into the implications for your current and future competitors. Figure 1 – A summary of major contract wins in 2022. The protest was fully cleared in June 2022.
Most often when people think of winloss analysis, they think of the sales process. But winloss analysis has tremendous benefits on the customer success side of a buyer’s journey. Customer experience can benefit from winloss insights in the following ways: Aligning Sales Promises and Delivery.
Indeed, ten years ago, some experts warned that artificial intelligence would lead to us losing nearly 50% of our present jobs by 2033. Organizations should feel especially confident when it comes to the threat posed by generative AI systems if they already have a data protection like Symantec Data Loss Prevention Cloud.
As we head into the second half of FY2021, it is important to recap and analyze some of the major ($200M+) contract wins that kicked off this fiscal year. This post is a follow-up of our November 2020 blog , which highlighted some of the major wins and losses at the end of FY2020. Highlights of major wins.
Read the 2022 State of Competitive Intelligence Report and you’ll find tons of encouraging insights: 33% of CI teams are making time for win/loss analysis on a monthly basis. 66% of growing CI teams plan to increase their investments in technology. 98% of stakeholders say CI is at least somewhat important to their success.
When running Win-Loss Analysis or a voice of the customer program, you must be able to show the value and impact of your program to executives and key stakeholders. Win-Loss KPIs that measure application: Win-loss analysis and voice of the customer programs are meant to drive results and increase revenue.
Recently I was interviewed about WinLoss analysis. Question: Why did you write this book, Win/Loss Analysis ? Ellen: There wasn’t a book written on Win/Loss analysis and every time I complete a Win/Loss project, and my client makes the changes that I recommend, they make more money.
Benioff teased Salesforce’s first fully autonomous agent , Einstein Service Agent, in June, promising, “intelligent customer support with seamless collaboration between digital and human workers for rapid case resolution.” Autonomous agents, on the other hand, perform tasks and make decisions on their own within set parameters.
Boston and Draper, UT – Primary Intelligence , the leader in win-loss analysis, and Crayon , the premier competitive intelligence platform, today announced a first of its kind integration that seamlessly embeds valuable win-loss insights directly into competitive intelligence deliverables.
I just had another client tell me he was getting pushback from his salesforce to do Win/Loss analysis. They felt that win/loss analysis would be a critique of them, and only them. The objective of Win/Loss analysis is to win and retain more business, not to critique sales people.
98% of the stakeholders we surveyed for the 2022 State of Competitive Intelligence Report said that CI is at least somewhat important to their success. Start building a win/loss program. That’s up from 86% in 2020—a handsome increase over the course of just two years. Obviously, this is good news for you, the CI practitioner.
In the 2022 Spring Playoffs for multiplayer video game League of Legends, Team Liquid suffered a shocking 0-3 loss to rival team Evil Geniuses, which prevented it from moving on to the 2022 World Championships. They built the solution on SAP Business Technology Platform (SAP BTP) and store 1.6
In May, I was honored to give a Win/Loss analysis webinar, as part of the competitive intelligence #IntelCollab series facilitated by Craig Fleisher, Chief Learning Officer at Aurora WDC. You can view the slides and listen to the webinar entitled: Win/Loss Analysis Captures and Keeps New Business.
WinLoss Analysis continues to gain popularity as a buzz word for self-help improvement within sales and marketing teams. You can’t do a couple of half-baked actions on the side of everyday business and expect it to be the equivalent of a full-blown winloss analysis program. But it isn’t a quick fix.
Mining for valuable competitive intelligence may entail the commitment of substantial resources. Lastly, entrepreneurs are told to use the insights gleaned from the CI expedition to perform a win-loss analysis. The post How to Use Competitive Intelligence to the Fullest appeared first on ArchIntel™. ArchIntel™ -.
Earlier this year, I was honored to give a WinLoss analysis webinar, as part of the competitive intelligence #IntelCollab series facilitated by Craig Fleisher, Chief Learning Officer at Aurora WDC. You can view the slides and listen to the webinar entitled: Win/Loss Analysis Captures and Keeps New Business.
Let’s discuss the best ways to use competitive intelligence in today’s market. In this article, we will talk about what competitive intelligence is, how to gather it, and how to use it to your own advantage. In this article, we will talk about what competitive intelligence is, how to gather it, and how to use it to your own advantage.
As a result, this leads to improved website efficiency by optimizing load speeds under different conditions, or even re-allocating resources intelligently as necessary across your hosted sites. That’s one less hassle for you! Maximizing Uptime Uptime is the lifeblood of your hosting infrastructure.
It is estimated that the market for artificial intelligence is going to be worth nearly $400 billion by the year 2025. These days, it seems that human life is becoming more and more intertwined with Artificial Intelligence. Some industries are driving growth for AI in impressive ways.
One critical component to a successful revenue growth strategy is to increase win rates on deals in the pipeline. To accomplish big gains in win rates, an organization really needs to understand the answers to three critical questions. What are the unique winloss reasons for each individual sales rep? Download eBook.
Portfolio changes and noteworthy wins. Recent and noteworthy wins include: U.S. WinLoss trends. We selected a sample of relevant GAO Protests since 2018 to explore any trends in Accenture’s wins and losses. Find out more about win-loss trends through our new Battle Card offering.
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