CIO

APRIL 30, 2023

Creating new revenue streams, identifying untapped audiences and better engaging fans onsite and all year-round are just some of the wins iconic Australian sporting events are chalking up thanks to human-centric digital innovation. Here, we explore two stellar examples in the Australian Grand Prix and Australian Open.

Sports 370

Sports Innovation Gaming Matrix 370

Zoominfo

DECEMBER 21, 2020

Harvard Business Review outlined a matrix to evaluate new markets for possible expansion. Briefly, the matrix ranks three metrics: The size of a new market compared to other markets. Lululemon — a sports apparel retailer — was one of those firms, as it bought in-home fitness startup Mirror for $500 million in June 2020.

Matrix 211

Matrix Marketing Marketing Alliance 211

TBR

SEPTEMBER 10, 2024

She also stated that the Games are complex to manage with multiple parties, such as the IOC, sports federations, broadcasters and journalists, requiring services and access to information 24/7 from anywhere on any device. In November 2020 Atos appointed the first core team for the 2024 Paris Olympics and Paralympics.

Sports 113

Sports Entertainment Gaming IT 113

Zoominfo

DECEMBER 21, 2020

Factors to consider when evaluating expansion potential Harvard Business Review outlined a matrix to evaluate new markets for possible expansion. Briefly, the matrix ranks three metrics: The size of a new market compared to other markets. In August 2020, an innovation group in the U.S.

Matrix 130

Matrix Marketing Marketing Alliance 130