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He was president and managing director of MarkLines, a Japan-based automotive marketresearch and business-to-business direct marketing company catering to a members-only clientele. By his own account, he is interested in applying his considerable expertise in marketresearch to develop insights about the customer.
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Opportunity analysis : Part of your penetration strategy should be to continuously analyze the total estimated market to identify gaps and opportunities. Use this analysis to inform your market penetration strategies and spot potential growth for your market share. Watches need repairing. Software needs updating.
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Conducting a broad competitor analysis might help you see brands, products or services that are able to steal a chunk of your market share. Whatever your goal is, make it clear at the start, so you can find competitors that are relevant to your research and don’t gather unusable data.
However, challenges such as security and data breaches in telecommunication and high technical complexities leading to operational failures restrain the growth of the market.
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