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Top Generative AI Tools for Market Research (Buyer’s Guide)

Alpha Sense BI

The future of market research is in generative artificial intelligence (genAI). This branch of artificial intelligence has been making waves across industries, from healthcare and energy to financial services and consulting , among others. However, the use of generative AI solutions in market research is not without risk.

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How to Overcome Private Market Research Challenges with AlphaSense

Alpha Sense BI

Until 2022, private markets benefited from favorable macroeconomic trends ranging from low-interest rates to high credit availability, and increasing valuations. But when job markets tightened and inflation skyrocketed in June of last year, interest rates rose and the market declined.

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What Is a Market Research Report? How to Prepare and Present Market Research

Netbasequid

In this fast-paced market, having staying power comes down to understanding what’s happening within the industry, how your brand is perceived by consumers and how you measure up to the competition. And this understanding is made possible with a market research report. What Is a Market Research Report? Let’s begin!

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Definition and Examples of Market Intelligence 

Netbasequid

What is market intelligence? It’s a term that you’ve likely heard many times in the last few years and perhaps have dismissed as something that only applies to industry leaders with full-fledged marketing and tech teams. What is Market Intelligence? Let’s see why that is! What’s a company to do?

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The 6 Market Intelligence Themes Driving H2 2023

Alpha Sense BI

Market volatility, economic uncertainty, downturn—whatever you’d like to call it, the next few QoQs are undoubtedly uncertain in the eyes of C-Suite executives. With the speed and scale of this innovation, it’s difficult to understand how best to incorporate and leverage AI in your research.

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7 Strategies for Conducting Online Market Research

Netbasequid

By employing online market research! And the statistics below illustrate why online market research is non-negotiable for success: More than 46% of consumers are less loyal to brands after the pandemic – which means the marketing waters are little less friendly and whole lot more unpredictable. Product Innovation.

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Enhancing Market Research with Expert Insights

Alpha Sense BI

When conducting primary market research, most researchers are primarily focused on quantitative data to validate their theses and inform their business strategies. Expert Insights supplements data-driven research by providing qualitative context to quantitative data.