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AlphaSense addresses this head-on with a generative AI suite purpose-built for marketintelligence, integrating the highest-quality data and advanced analytics to ensure you’re equipped with accurate, scalable, and actionable insights. Ready to streamline your marketresearch workflows? Why AlphaSense?
And this understanding is made possible with a marketresearch report. We are going to cover the bases of what a marketresearch report is and how to prepare one that will set you on the road to success. What Is a MarketResearch Report? Types of MarketResearch. Let’s begin!
What is marketintelligence? It’s a term that you’ve likely heard many times in the last few years and perhaps have dismissed as something that only applies to industry leaders with full-fledged marketing and tech teams. What is MarketIntelligence? Immediate MarketIntelligence Benefits.
It’s easy to see why marketresearch and analysis are often conflated. Both equip decision makers with crucial intelligence around the current state of the market, helping leaders analyze trends and predict future scenarios. What is MarketResearch? What is MarketResearch?
But how does one conduct private marketresearch when the companies and their data are, in fact, private? The answer: innovativemarketintelligence tools that go beyond Google’s search capabilities to help you uncover insights.
And it is no longer merely advantageous but essential for survival to embrace sophisticated techniques for gathering real-time business intelligence. A Thriving Industry The marketresearch industry is thriving and poised for continued growth. According to Statista, global marketresearch revenue exceeded $7.64
By employing online marketresearch! And the statistics below illustrate why online marketresearch is non-negotiable for success: More than 46% of consumers are less loyal to brands after the pandemic – which means the marketing waters are little less friendly and whole lot more unpredictable. Product Innovation.
Electric vehicles aren’t just a curiosity anymore but a growing juggernaut that’s eating up market share within the larger automotive market. It’s an exciting space to watch for sure, and here we’ll look at using marketintelligence for tracking and predicting the future of EV. The EV Market Today.
By employing a combination of methods to gather data around a particular subject, the researcher can more comprehensively solve the problem by looking at it from different perspectives. And multimodal research solves common challenges in marketresearch including cost, uncooperative participation, and even the outlier effect.
Swiftly pinpointing trends and analyzing them, then, becomes a crucial component of effective marketintelligence (MI)—from strategy and business development, to IR, all the way to consulting. With the speed and scale of this innovation, it’s difficult to understand how best to incorporate and leverage AI in your research.
SCIP Insights Innovation Through Intelligence: Driving Sustainable and Scalable Business Growth Today, innovation has become the foundation of sustainable growth. However, innovation doesn’t happen in a vacuum—it is fueled by intelligence. This is where intelligence plays a pivotal role.
In their paper on Deep Tech: The Great Wave of Innovation , BCG and Hello Tomorrow explain “what deep tech is, how it works, how different stakeholders can contribute to it, and how it can be harnessed for competitive advantage.” And they used NetBase Quid to inform their research. How patent intel can reveal emerging innovations.
Comprehensive marketresearch is therefore essential to delivering the best outcomes for clients and ensuring consultants’ success. However, conducting marketresearch is still by and large an inefficient, manual process for many consulting professionals.
Any enterprise faces its share of struggles these days, and marketintelligence reveals people are overwhelmingly wary of large organizations’ environmental impacts. And we see tech giants leading the charge with marketintelligence to help create options that can push that needle in the right direction.
Consultants are at the forefront of driving innovation for the world’s leading companies, yet their own research processes are still highly manual and time-consuming. In fact, 53% of consultants cited fragmented information sources as their top challenge related to marketresearch.
When conducting primary marketresearch, most researchers are primarily focused on quantitative data to validate their theses and inform their business strategies. Expert Insights supplements data-driven research by providing qualitative context to quantitative data.
The consumer and retail (C&R) industry is evolving rapidly due to a combination of new innovations and technologies, shifts in consumer preferences and behaviors, and macroeconomic events hindering sector growth. To stay competitive in the current economic climate , companies need to conduct comprehensive and efficient marketresearch.
The technology industry is evolving at a rapid clip—new innovations, trends, and market players are emerging every day. For tech companies wanting to stay competitive in the current economic climate, marketresearch is imperative.
It is no longer good enough to merely stay aware of market-moving events — you must separate the signal from the noise and extract critical insights from the data at hand. With a proactive marketintelligence practice, you can make smarter business decisions, serve customers better, and get an edge over the competition.
It is no longer good enough to merely stay aware of market-moving events — you must separate the signal from the noise and extract critical insights from the data at hand. With a proactive marketintelligence practice, you can make smarter business decisions, serve customers better, and get an edge over the competition.
2020 sent everyone a memo on the importance of marketintelligence gleaned from conclusive marketresearch. The global revenue of the marketresearch industry doubled in size from 2008 – 2019 to $73.4B. sector of the marketresearch industry stands at $23.7B. In 2021, the S. through 2025.
To that end, the best marketintelligence comes from turning over every stone in your marketresearch ; and analyzing disparate data sources in one dashboard simplifies this task, while increasing your field of vision. Leveraging academic research to reveal emerging trends.
Before joining TVA in February 2020, Ristvedt, whose areas of expertise include data analysis , marketresearch and community outreach , spent four years at ISO New England. Before joining Duke Energy in 2014, Smith was a senior analyst at SKIM , a marketresearch company in Georgia.
But you can’t do it without first gathering actionable intelligence about buyers, their needs and their preferences. Marketresearch companies in the UK can help you make strategic business decisions with consumer insights. But finding a marketresearch company or platform that’s right for you can be challenging.
Contify marketintelligence platform has earned three badges in the G2 Fall 2020 Grid Report. Contify, the AI-enabled market and competitive intelligence solution provider , has announced that it is positioned as a ‘High Performer’ in Grid® Report for MarketIntelligence Software | Fall 2020 by G2.com,
Marketresearch has the skinny on all things Tesla. Here our marketintelligence tool has pulled intel from blogs, news sources and articles from around the world on this ground-breaking vehicle. Marketresearch reveals emerging market insights when we look at patents filed from the past year.
While she was brand and category management director for Starbucks’ retail-bakery business, Sabin oversaw the annual and strategic planning , innovation pipeline and marketing strategy of the company. Brittney Marchiando Lead MarketResearch Mngr AT & T.
At a time when people choose to keep a safe distance, modern innovations in connectivity keep governments, corporations and society up and running. Chow also serves as a fellow emeritus at the Alumni Ventures Group as well as the managing director of Canada-based GrIT Innovations, two other entries in her long list of current occupations.
There’s a wealth of consumer insight and marketintelligence out there, and text categorization helps us capture it – and make sense of it all – using artificial intelligence (AI). to provide structured insights on your topic and inform your marketresearch. The world is awash in data.
With that, let’s jump in and look at some marketintelligence in action. and is fast approaching a 50% share of the tuna market. They’ve been in business for over one hundred years, and their commitment to social listening and innovation is keeping the brand fresh in the digital age. And they back it up.
Her experience, judgment, and values have strengthened the Wink team,” said Moore, Chairwoman and CEO of both Wink and Moore MarketIntelligence. I believe that the lasting relationships we have built give us a unique advantage in the life insurance and annuities market. “Victoria had become an irreplaceable leader for us.
AlphaSense, a leading artificial intelligence (AI)-based marketintelligence platform , empowers major financial and corporate firms to conduct powerful marketresearch with AI search technology, premium content sets, and critical insights to drive organizational growth.
Creating Opportunity and Leading in Innovation Uncovering current or emerging trends to remain relevant is an amazing capability, but AI-assisted discovery offers much more. However, forward-thinking companies identified areas of need and created new paths to success, with many relying on AI-powered marketresearch.
An accurate market understanding is necessary to inform every aspect of your brand, from innovation to marketing. To get the most traction for your brand’s efforts, you need a diligent look into competitive, consumer and marketintelligence. Data is king in marketintelligence. Product Intelligence.
Within the ever-evolving realm of the life sciences industry , fast-paced healthcare investment research plays a crucial role in providing timely insights on valuable opportunities for financial investors.
These are an often-ignored marketintelligence tool. Participate in discussions, observe conversations, and identify key trends and challenges, offering valuable information for both competitor analysis for product teams and competitive intelligence for marketing.
Moore, CEO of both Moore MarketIntelligence and Wink, Inc. Items of interest in the indexed life market included National Life Group retaining their #1 ranking in indexed life sales, with a 14.7% market share, Transamerica, Pacific Life Companies, Nationwide, and John Hancock rounded out the top five, respectively.
It improves the use of resources, boosts productivity, and inspires creativity and innovation. Let’s explore three specific use cases for market data – product innovation; tech scouting; and identifying merger and acquisition opportunities. Product Innovation. Product innovation can be good for business in many ways.
Striving to set the bar for offering the most advanced consumer and marketintelligence insight available, we are excited to announce that we’ve been named a leader in this rapidly growing market, with NetBase Quid’s inclusion in The Forrester New Wave : AI-Enabled Consumer Intelligence Platforms, Q3 2021 Report!
Let’s see what social media analytics can uncover from what healthcare providers are saying to strengthen our marketintelligence. And it underscores the value of the ability to dial down into the data to find the niche conversations critical to your marketresearch. And 75% reported feeling overwhelmed.
He was president and managing director of MarkLines, a Japan-based automotive marketresearch and business-to-business direct marketing company catering to a members-only clientele. Executive Profile: Joshua Johnson, Senior Manager for Advanced Planning MarketIntelligence at Nissan.
She spent two years at KLA as marketintelligence manager. and artificial intelligence on a quarterly basis. Pokharna also tracked the logic and foundry market, as well as the performance of KLA’s competitors, according to her LinkedIn profile. The job involved performing deep dives on topics such as Industry 4.0
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