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Knowledge management: GenAI helps organize and retrieve organizational knowledge, making it easier for IT professionals to access the information they need to solve problems and learn new skills. Learn more about IDCs research for technology leaders OR subscribe today to receive industry-leading research directly to your inbox.
Secondary market research involves utilizing preexisting data and insights gathered from various sources in the past. Unlike primaryresearch, which gathers new and original data through surveys or experiments, secondary research relies on already available information. But why is it so important, exactly?
Hackers got into Target’s network through third-party vendors, compromising credit and debit card information for about 40 million customers. Learn more about IDC’s research for technology leaders. Mona Liddell is a research manager for IDC’s IT Executive Programs (IEP). Contact us today to learn more.
Your own colleagues can conduct competent, actionable competitor research. Competitor research is a constant process Competitor research can’t be a one-off process, because your competitors are always changing. Change is constant, and so is competitor research. New entrants shake up the status quo. Companies merge.
Want to do your own competitive research? The bad news is that you’ll need a lot of time to gather information, and the determination and persistence to uncover hard-to-find stories and data. Your answers to these questions should give you some idea of the scope of your research. Questions to ask: · What do you want to achieve?
Allis Information Management (AIM) is now doing business as AIM – Targeted Intelligence. While evolving its mainstay research and data management offerings, our company now provides a wide range of intelligence consulting services. The rebranding comes in response to AIM’s growing portfolio of capabilities.
And this understanding is made possible with a market research report. We are going to cover the bases of what a market research report is and how to prepare one that will set you on the road to success. What Is a Market Research Report? And there are many different sources from which to pull this information.
Market research confirms or dispels dangerous assumptions and reveals intel that generates new ideas and makes marketing magical. What is Market Research? Market research is the process of understanding the current state of the market in relation to a particular aspect of the business. They have good reason to.
By employing online market research! And the statistics below illustrate why online market research is non-negotiable for success: More than 46% of consumers are less loyal to brands after the pandemic – which means the marketing waters are little less friendly and whole lot more unpredictable. What Is Online Market Research? .
In a previous post, we touched on secondary market research, but didn’t go into depth. Our other post focused on primary market research––including what it is, the methods used, and both the advantages and disadvantages of using it as a data source. What is Secondary Market Research?
Within the ever-evolving realm of the life sciences industry , fast-paced healthcare investment research plays a crucial role in providing timely insights on valuable opportunities for financial investors.
Business professionals require timely and relevant insights to make strategic decisions in rapidly changing markets; therefore, getting up to speed on new research topics is crucial in the realm of market research.
There are many types of market research available to brands – and some are more effective than others. We’ve listed the top ten market research types and methods here to help you decide which is best for you! Global revenue of the market research industry exceeded 73.4 This type of market research is like playing spy.
By taking a more proactive—rather than reactive—approach to research, organizations can leverage better-informed strategies to stay ahead of their competitors. These tools turned a monumental task into a cakewalk by exponentially increasing the accuracy, breadth, and depth of conducted research.
Market research is an important part of business. Let’s take a look at what market research is and how it works, so you can propel your efforts forward today! But that’s really secondary research, one of the two types of market research that you should be doing. What is Primary Market Research?
there are two answers that go hand in hand: good exploitation of your analytics, that come from the results of a market research report. Today, there are online data visualization tools that make it easy and fast to build powerful market-centric research dashboards. Your Chance: Want to test a market research reporting software?
Contify, the AI-enabled market and competitive intelligence solutions provider, has announced today the launch of its ‘IntelligenceEdge Partner Programme’ to help market research firms deliver their research and insights to their clients through Contify’s Market and Competitive Intelligence Platform.
It helps you make informed decisions about your own pricing strategies, market positioning, and potential opportunities. Accurate and up-to-date pricing information on competitors can significantly impact profitability and competitiveness, providing valuable insights for creating a comprehensive competitor report.
In the ever-evolving landscape of investment research, maximizing returns while minimizing costs is paramount. Leveraging firsthand perspectives from first-hand, company or industry operators can radically transform your market research from reactive to proactive. But what do you get for your annual $24,000 primaryresearch spend?
With centralized access to our Expert Insights , business professionals can streamline their workflow and seamlessly transition between data-driven research and qualitative research to inform their business decisions.
Business & Industry Research. Our business and industry research offerings help clients make more informed and effective decisions. From conducting detailed market due diligence procedures to meeting urgent data requirements, our research services support all business processes, client sectors, and geographical areas.
Empower your business with comprehensive competitor research At the core of our Competitor Intelligence services, Fuld & Company’s research capabilities empower you to gain a deeper understanding of your competitors. The post Competitor Research appeared first on Fuld & Co.
This requires that organizations make decisions that are informed by secondary data, and targeted primaryresearch. Erik Glitman has over three decades of experience in consulting and managing key competitive and market insights research to support clients’ strategic planning, sales, marketing, and growth initiatives.
The digital landscape is rapidly evolving, and businesses and investors alike are constantly seeking innovative ways to gain insights from industry experts to elevate their primary investment research. Below, we explore the value of AI within Expert Insights and how it can revolutionize your primary investment research.
Octopus, a provider of competitive intelligence , said the quest for information is best undertaken by starting on a blank sheet of paper. The first order of business was to get an understanding of the market then develop sources of information. Its researchers talked to people who could hold the answers needed.
The nuanced firsthand perspectives provided by industry experts can complement your data-driven research with soft market information and complete your investment process. Leveraging expert Insights allows you to fast-track your understanding of an industry or market and gain a competitive edge with informed decision-making.
How AI-enabled competitive intelligence solutions can drive informational advantage. What is an informational advantage? Having an informational advantage means you have access to data that your competitors don’t have. One way to develop such an information advantage is by integrating information from all possible sources.
For tech companies wanting to stay competitive in the current economic climate, market research is imperative. It enables companies to understand the market and competitive landscape, stay informed on competitors’ moves, and track rapidly evolving consumer preferences.
Our Expert Call Services provide investment researchers with the opportunity to speak directly with industry experts, allowing you to gain a deeper understanding of a company, its products, and its place within a market. Below we explore the top five reasons to use Expert Call Services to elevate your primary investment research.
AlphaSense, a leading artificial intelligence (AI)-based market intelligence platform , empowers major financial and corporate firms to conduct powerful market research with AI search technology, premium content sets, and critical insights to drive organizational growth.
In today’s age of information—when there is no shortage of data and the real challenge becomes separating the critical signals from the irrelevant noise —how can companies and investors find the information that truly helps them make smart decisions and keep turning profit?
The inception of the traditional expert network model began in the late 1990s where it functioned in connecting researchers to a pool of industry experts. Investment researchers are retiring traditional expert networks and incorporating powerful expert insights into their comprehensive research strategies.
The webinar focused on the evolving nature of competitive market intelligence and provided an essential guide to business professionals for augmenting growth with the integration of ‘Primary and Secondary’ intelligence advantage. To watch this informative on-demand webinar, please click here.
Aggregating content sources and developing the tools to catch and surface insights across a universe of information has always been at the forefront of our product vision at AlphaSense. When you’re researching companies, it’s essential to have confidence in the data points you find. Expanded broker research.
In the age of data, business intelligence is about more than just having the right information — it’s about uncovering and analyzing the exact crucial insights you need to help inform business decisions, stay ahead of market-moving trends, and keep an edge on the competition. Market analysis is an extension of market research.
Competitive intelligence is the practice of gathering, analyzing, and acting on information about your market, industry activity and disruptions, competitors, and their products/services. Competitive intelligence research answers questions such as: What are my competitors’ strengths and weaknesses? What is Competitive Intelligence?
Many investment analysts and managers suffer from option paralysis due to a highly saturated financial market and an overwhelming amount of public information available online. However, there are many research tools available that can help investors overcome option paralysis and make faster, more confident decisions.
Do some international market research first, to make sure you understand the nuances of different global markets, and create a comprehensive picture of your new target market. You could use international market research to get a clear picture of the risks and business opportunities that lie ahead in countries you plan to export or expand to.
Vigeant, CEO of GreatBlue Market Research. We hope you enjoy this mini series taking you into the minds of some of the most influential CEOs in Market Research. You’re listening to the Happy Market Research Podcast. 00:42] So, GreatBlue is a full-service market research firm. Vigeant, CEO of GreatBlue Market Research.
That is why it is crucial to have a market intelligence platform that aggregates ESG content into one place so you can efficiently perform your research and benchmarking. Content on the AlphaSense platform spans across the four key perspectives of research. In the AlphaSense platform alone, there are over 14.6
It’s no secret that industrial buyers do plenty of independent research while considering a product or service. Further, 62% of buyers identify internet searches as a primaryresearch tool. As such, these standalone tools can fall short of providing enough information to sway decisions.
As a primaryresearch expert, I am always looking to for ways to motivate others to share. They require less detail to process information, and when they change the subject you know they are ready for the next topic. They need more extensive detail to process information, and respond to touch.
Newer generation operating models provide actionable expert perspectives that empower informed decision-making while also maximizing your time through technological-driven efficiencies, like artificial intelligence (AI) and generative AI (genAI).
The digital landscape is rapidly evolving, and businesses and investors alike are constantly seeking innovative ways to gain insights from industry experts to elevate their primary investment research.
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