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Market Research for Product Development | 2021 Guide

Crayon

In its simplest form, a market consists of buyers and sellers. Market research , therefore, is the process of gathering information about the buyers and sellers within a given market. Right off the bat, let’s make sure we’re on the same page in terms of definitions.

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Rediscovering the value of information

CIO

In his dissertation at Stanford in 1976, smartphone pioneer and founder and CEO of General Magic Marc Porat correctly prophesied that the future would be defined by “ information machines, information workers, and information companies.” It is high time to get serious about information management.

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‘Just-in-time’ AI: Has its moment arrived?

CIO

We activate the AI just in time,” says Sastry Durvasula, chief information and client services officer at financial services firm TIAA. When the research analysts want the research, that’s when the AI gets activated. When the research analysts want the research, that’s when the AI gets activated.

IT 497
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5 top business use cases for AI agents

CIO

Theres also a separate research project thats looking at 50-year-old mainframe code, and using AI to extract the business logic and rewrite it for a cloud-native framework, he says. These can be PDFs, digital forms, emails, and key information can be located anywhere, and presented in different ways.

Business 538
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.

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Bridging the IT skills gap, Part 1: Assessing current strategies and introducing GenAI as a unified solution

CIO

Knowledge management: GenAI helps organize and retrieve organizational knowledge, making it easier for IT professionals to access the information they need to solve problems and learn new skills. Learn more about IDCs research for technology leaders OR subscribe today to receive industry-leading research directly to your inbox.

IT 467
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CIO metrics are failing digital transformation; it’s time to radically rethink success

CIO

To drive change, a reworking of what defines CIO/IT success is needed, with a focus on strategic business goals, innovation, and market differentiation. Organizations should introduce key performance indicators (KPIs) that measure CIO contributions to innovation, revenue growth, and market differentiation.