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Secondary marketresearch involves utilizing preexisting data and insights gathered from various sources in the past. Unlike primaryresearch, which gathers new and original data through surveys or experiments, secondary research relies on already available information. But why is it so important, exactly?
And this understanding is made possible with a marketresearch report. We are going to cover the bases of what a marketresearch report is and how to prepare one that will set you on the road to success. What Is a MarketResearch Report? Types of MarketResearch. Let’s begin!
In a previous post, we touched on secondary marketresearch, but didn’t go into depth. Our other post focused on primarymarketresearch––including what it is, the methods used, and both the advantages and disadvantages of using it as a data source. What is Secondary MarketResearch?
Marketresearch confirms or dispels dangerous assumptions and reveals intel that generates new ideas and makes marketing magical. What is MarketResearch? Marketresearch is the process of understanding the current state of the market in relation to a particular aspect of the business.
By employing online marketresearch! And the statistics below illustrate why online marketresearch is non-negotiable for success: More than 46% of consumers are less loyal to brands after the pandemic – which means the marketing waters are little less friendly and whole lot more unpredictable.
There are many types of marketresearch available to brands – and some are more effective than others. We’ve listed the top ten marketresearch types and methods here to help you decide which is best for you! Global revenue of the marketresearch industry exceeded 73.4 billion U.S. Observation. Experiments.
By taking a more proactive—rather than reactive—approach to research, organizations can leverage better-informed strategies to stay ahead of their competitors. Yet, this was the status quo for pharmaceutical and healthcare companies until the advent of technologically advanced market intelligence platforms.
Marketresearch is an important part of business. Let’s take a look at what marketresearch is and how it works, so you can propel your efforts forward today! But that’s really secondary research, one of the two types of marketresearch that you should be doing. What is PrimaryMarketResearch?
there are two answers that go hand in hand: good exploitation of your analytics, that come from the results of a marketresearch report. Your Chance: Want to test a marketresearch reporting software? Explore our 14 day free trial & benefit from marketresearch reports! What Is A MarketResearch Report?
Contify, the AI-enabled market and competitive intelligence solutions provider, has announced today the launch of its ‘IntelligenceEdge Partner Programme’ to help marketresearch firms deliver their research and insights to their clients through Contify’s Market and Competitive Intelligence Platform.
For tech companies wanting to stay competitive in the current economic climate, marketresearch is imperative. It enables companies to understand the market and competitive landscape, stay informed on competitors’ moves, and track rapidly evolving consumer preferences.
With centralized access to our Expert Insights , business professionals can streamline their workflow and seamlessly transition between data-driven research and qualitative research to inform their business decisions.
It helps you make informed decisions about your own pricing strategies, market positioning, and potential opportunities. Accurate and up-to-date pricing information on competitors can significantly impact profitability and competitiveness, providing valuable insights for creating a comprehensive competitor report.
Do some international marketresearch first, to make sure you understand the nuances of different global markets, and create a comprehensive picture of your new target market. Why conduct international marketresearch? Here’s a fantastic example of how international marketresearch pays off.
Business professionals require timely and relevant insights to make strategic decisions in rapidly changing markets; therefore, getting up to speed on new research topics is crucial in the realm of marketresearch. Our award-winning AI aggregates an entire content universe to provide instant insights at your fingertips.
Marketresearch companies help you discover these needs in target markets through things like surveys, focus groups and product testing. Marketresearch also helps you create a marketing strategy and improve user experience with actionable insights into your target market. Company Best for No.
They also prioritized understanding the market landscape from all possible angles and getting different perspectives on macro themes and events, before simply reacting to uncontrollable external circumstances. They are valuable because they provide first-hand information about specific companies, directly from the source.
AlphaSense, a leading artificial intelligence (AI)-based market intelligence platform , empowers major financial and corporate firms to conduct powerful marketresearch with AI search technology, premium content sets, and critical insights to drive organizational growth.
Within the ever-evolving realm of the life sciences industry , fast-paced healthcare investment research plays a crucial role in providing timely insights on valuable opportunities for financial investors.
In the age of data, business intelligence is about more than just having the right information — it’s about uncovering and analyzing the exact crucial insights you need to help inform business decisions, stay ahead of market-moving trends, and keep an edge on the competition. That’s where market analysis tools come in.
Newer generation operating models provide actionable expert perspectives that empower informed decision-making while also maximizing your time through technological-driven efficiencies, like artificial intelligence (AI) and generative AI (genAI). Calculate the return on investment (ROI) of your market intelligence by using our ROI calculator.
When conducting primary investment research, timeliness to relevant information is imperative. One challenge of expert networks is the lengthy, and often costly, process of connecting researchers to the expert before gaining access to critical information. Ready to evolve your primaryresearch with Expert Insights?
In the ever-evolving landscape of investment research, maximizing returns while minimizing costs is paramount. Leveraging firsthand perspectives from first-hand, company or industry operators can radically transform your marketresearch from reactive to proactive. Only 20 expert calls to complete your investment process.
The Value of Expert Insights for Qualitative Data When conducting primary investment research , most investors primarily focus on quantitative data to validate their theses and inform their investment strategies.
As a business professional, you may often find that you need to conduct fast-paced marketresearch on-the-go. However, conducting traditional marketresearch can chain you to your desk as you sift through endless text documents or source expert calls through expert networks. Sitting in bumper-to-bumper traffic?
Competitive intelligence companies excel in primaryresearch and have a close relationship with their clients. By partnering with AI-enabled market and competitive intelligence platforms like Contify, they gain an informational advantage by integrating the best of both the worlds of primaryresearch and secondary monitoring.
Subject matter experts have specialized insights into and accumulated expertise in their industries, which are necessary to gain critical insights into any market opportunity. Leveraging expert Insights allows you to fast-track your understanding of an industry or market and gain a competitive edge with informed decision-making.
Learn about primaryresearch methods to enhance your competitive intelligence capabilities, and the role of AI in research and analysis. Develop strategies to integrate diverse information into actionable intelligence. Register Who should attend?
Zaozerskaya, who has more than 10 years of experience in marketresearch , competitive analysis , customer insights and digital marketing, has been serving as senior manager at Amazon since September 2020, according to her LinkedIn profile.
Vigeant, CEO of GreatBlue MarketResearch. We hope you enjoy this mini series taking you into the minds of some of the most influential CEOs in MarketResearch. You’re listening to the Happy MarketResearch Podcast. 00:42] So, GreatBlue is a full-service marketresearch firm.
Lookback’s customers range from one-man teams building web and app experiences to the world’s largest research organizations, collectively ensuring that humanity is at the core of every product decision. You are listening to the Happy MarketResearch podcast. And marketresearch was like, aahh. Michele: I'm great.
Ultimately, companies and financial professionals track DEI information all year round, whether for ESG or Pride, because it speaks to the larger themes that companies grapple with when conducting their business in an evolving social climate. .” – Former Director, Abercrombie & Fitch Co.
Competitive intelligence is the practice of gathering, analyzing, and acting on information about your market, industry activity and disruptions, competitors, and their products/services. What key market trends and competitive insights can I leverage to grow my business? What is Competitive Intelligence?
In today’s world of limitless data at our fingertips, getting access to information is rarely a challenge for modern professionals. Instead, the real challenge now lies in finding the right kind of information and filtering out the most crucial insights from irrelevant noise—all while avoiding overload.
This Episode is Sponsored by: The Michigan State University’s Master of Science in MarketingResearch Program delivers the #1 ranked insights and analytics graduate degree in three formats: Full-time on campus. 00:00:00] Jamin Brazil: Hey everybody, this is Jamin, you’re listening to the Happy MarketResearch Podcast.
AlphaSense, a leading market intelligence platform, offers superlative alternative data, or alt data, under the Expert Insights suite of primaryresearch. Unlike traditional data sources, like financial reports and surveys, alternative data encompasses a wide array of information gathered from various sources.
A seasoned analyst is one who has mastered the art of expert call interviews to ensure each interview is extracting premium quality insights that accurately inform the user’s investment process. First-hand perspectives from industry experts are valuable resources because experience matters when making fully informed investment decisions.
Gaining valuable insights from industry leaders who have overcome growing pains and market challenges can help business owners avoid pitfalls that threaten the growth of many companies. However, traditional marketresearch tools often rely on publicly available databases, which can lead to generalized information from non-exclusive sources.
“Collect, validate, analyze, and interpret a broad range of market-related competitive data, including industry, financial, volume, market, and competitive insights needed to develop strategic business plans.”. Resume: 5+ years of experience in marketresearch, insights, consulting, or similar role. Even better.
Whether you’re entering a new market, investigating nascent growth opportunities, or crafting a strategic recommendation, the first step to transforming that blank slate into a successful outcome is undoubtedly understanding the market landscape. To fuel smart decisions, mapping the landscape typically involves three key steps: 1.
Competitor mapping is the process of identifying and analyzing the strengths, weaknesses, and market positions of your rivals. Competitive market analysis helps you make informed decisions about anything from marketing to hiring. Our market analysis template is a great tool to kick things off with.
Competitor mapping is the process of identifying and analyzing the strengths, weaknesses, and market positions of your rivals. Competitive market analysis helps you make informed decisions about anything from marketing to hiring. Our market analysis template is a great tool to kick things off with.
This Episode is Sponsored by: The Michigan State University’s Master of Science in MarketingResearch Program delivers the #1 ranked insights and analytics graduate degree in three formats: Full-time on campus. Jamin Brazil: Welcome you’re listening to the happy marketresearch Podcast. Website: www.happymr.com.
It requires constant sifting through the ever-expanding supply of available information, as well as finding relevant insights amidst the noise. These first-hand perspectives are a critical addition to the secondary research that most professionals rely on in their marketresearch, landscaping, and monitoring.
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