Crayon
OCTOBER 28, 2021
Picture this: You’re a sales rep at an email marketing software company. One day, you hop on a discovery call with a prospect. As you’re chatting with them about their goals, they say this: “Easy automation is really the key here.
CIO
MARCH 19, 2025
These can be PDFs, digital forms, emails, and key information can be located anywhere, and presented in different ways. Customer Service & Support At Dun & Bradstreet, AI agents help customers interact with the information the research company collects on 500 million of the worlds businesses.
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CIO
FEBRUARY 27, 2025
Leading CIOs began to see the shift from project- to product-based IT as a blueprint for success , and product management emerged as a key IT capability, with its customer-centric focus and practices that connect market needs with delivery roadmaps. Make IT consolidation a priority and focus on how you can move to centralize work management.
CIO
NOVEMBER 5, 2024
Back then, Mastercard had around 3,500 employees and a $4 billion market cap. A lot of that unstructured information needs to be routed to the right Mastercard customer experience team member as quickly as possible. Today, we’re a $450 billion company with more than 35,000 employees globally. It was the people that did it.
Advertiser: ZoomInfo
It's quite a process for marketing teams to develop a long-term data management strategy. It involves finding a data management provider that can append contacts with correct information — in real-time. Not just that, but also ongoing data hygiene efforts to keep the incoming (and existing) information fresh.
CIO
JANUARY 9, 2025
Its newly appointed CEO, Romain Fouache, is bringing Australian retailers a collection of cloud-based technologies, including Product Information Management (PIM), Syndication, and Supplier Data Manager capabilities to rapidly scale the depth and maturity of their AI applications.
CIO
NOVEMBER 4, 2024
A June 2023 study by IBM found that 43% of executives use generative AI to inform strategic decisions, accessing real-time data and unique insights. From AI-aware to AI-savvy While many executives are just beginning to understand AI’s potential in business strategy, early adopters already use it to inform long-term planning.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.
Advertiser: ZoomInfo
For recruiters to build their pipeline and search for the next candidate, they need to ensure they have access to the most accurate data on the market. More specifically, having access to updated information lets you engage faster with ideal candidates searching the job market.
Advertiser: ZoomInfo
64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Businesses are realizing that it isn’t just about the volume of data they have available; it’s about the accuracy of information. The digital age has brought about increased investment in data quality solutions.
Advertiser: ZoomInfo
Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information.
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