mention

AUGUST 7, 2024

Secondary market research involves utilizing preexisting data and insights gathered from various sources in the past. Unlike primary research, which gathers new and original data through surveys or experiments, secondary research relies on already available information. But why is it so important, exactly?

Market Research 147

Market Research Marketing Research Research Primary Research 147

Zoominfo

OCTOBER 16, 2018

The platform offers a unique and untapped goldmine of market research. If used correctly, Reddit can help marketers demystify their target audience, perform keyword research, and spark new campaign ideas—today we teach you how. This reveals what information users find most valuable, funny, or interesting.

Market Research 159

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ATTEST

NOVEMBER 18, 2024

They need deep, actionable insights backed by solid research. At Attest we see firsthand how quality research can make the difference between a successful product launch and a costly misstep. We’ve listed some of the best players in automotive industry market research to find the one that aligns with your needs.

Market Research 52

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Smart Data Collective

AUGUST 21, 2023

A growing number of companies are using data analytics to handle a variety of important functions, including researching their competitors. We have talked about some of the ways that companies can use data analytics to research competitors on social media. Why is competitor research so important? But is it just a boring slog?

Research 245

Research Analysis Competitive Market Research 245

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch, and ultimately, close deals. Let’s get into it! Sprout Social. DiscoverOrg.

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Research Sales Profiling Startups 233

CIO

APRIL 12, 2024

One of the key reasons why AI may disrupt entry-level financial services positions is its potential to automate the information processing that comprises a large portion their job description.

Banking 539

Banking Human Resources Finance Market Research 539

CIO

JANUARY 25, 2024

Healthcare: digital assistants for Dx and Rx The market for healthcare chatbots globally is projected to more than triple to $647 million by 2030, according to Vantage Market Research. billion, according to Verified Market Research. billion by 2032, according to Allied Market Research.

Banking 397

Banking Retail Market Research Marketing Research 397

Netbasequid

AUGUST 9, 2022

And this understanding is made possible with a market research report. We are going to cover the bases of what a market research report is and how to prepare one that will set you on the road to success. What Is a Market Research Report? Types of Market Research. Let’s begin!

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Netbasequid

JULY 26, 2022

In a previous post, we touched on secondary market research, but didn’t go into depth. Our other post focused on primary market research––including what it is, the methods used, and both the advantages and disadvantages of using it as a data source. What is Secondary Market Research?

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Netbasequid

JUNE 13, 2022

Through market research, companies reduce these uncertainties, build confidence, and achieve mission critical business objectives. Market research is a dynamic field. We’ll share some insight about traditional market research vs modern strategies below! The Evolution of Market Research.

Market Research 98

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CIO

JANUARY 17, 2024

The best weapon to make decisions in a dynamic world is accurate and relevant information so organizations can carry out strategic plans in the most reliable way. The first was becoming one of the first research companies to move its panels and surveys online, reducing costs and increasing the speed and scope of data collection.

Business 448

Business Analysis Market Research Marketing Research 448

Alpha Sense BI

MARCH 10, 2023

By taking a more proactive—rather than reactive—approach to research, organizations can leverage better-informed strategies to stay ahead of their competitors. Yet, this was the status quo for pharmaceutical and healthcare companies until the advent of technologically advanced market intelligence platforms.

Market Research 96

Market Research Marketing Research Research Pharmaceutical 96

Netbasequid

APRIL 7, 2022

As they begin to incorporate consumer insights from social media into their market research, many companies rely on traditional techniques such as focus groups, surveys, interviews, and ethnographies. What is Triangulated Research? Have you had a research project recently? How to get started with triangulation research.

Market Research 105

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Netbasequid

SEPTEMBER 19, 2022

By employing a combination of methods to gather data around a particular subject, the researcher can more comprehensively solve the problem by looking at it from different perspectives. And multimodal research solves common challenges in market research including cost, uncooperative participation, and even the outlier effect.

Market Research 97

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ArchIntel

NOVEMBER 2, 2021

Facebook is seeking a product marketing researcher for its Spark AR platform , a studio built for creating intuitive and customizable augmented reality experiences in Instagram stories and reels, among other things. He or she will inform product strategy, drive understanding of the AR ecosystem and work to increase customer value.

Market Research 104

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Netbasequid

AUGUST 5, 2021

There are many types of market research available to brands – and some are more effective than others. We’ve listed the top ten market research types and methods here to help you decide which is best for you! Global revenue of the market research industry exceeded 73.4 billion U.S. Observation. Experiments.

Market Research 105

Market Research Marketing Research Research Marketing 105

Netbasequid

JANUARY 6, 2023

So, let us look at some of the consumer and market research predictions hoping they will put you in a winning position. In-House Market Research. Faced with the heavy demands of the current business environment, brands have had to weigh between hiring external marketing agencies and bringing the process in-house.

Market Research 98

Market Research Marketing Research Research Marketing 98

Netbasequid

SEPTEMBER 16, 2022

There are many reasons, but a recurring theme revolves around market research intelligence, or lack thereof! When new products succeed, ripples are felt across the entire market. NetBase Quid® provides real-time consumer and market information without becoming overwhelmed by data and failing midstream.

Market Research 98

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Netbasequid

AUGUST 1, 2022

Market research confirms or dispels dangerous assumptions and reveals intel that generates new ideas and makes marketing magical. What is Market Research? Market research is the process of understanding the current state of the market in relation to a particular aspect of the business.

Market Research 98

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Netbasequid

AUGUST 11, 2022

When considering the potential pitfalls of market research, sample fraud is arguably the most destructive. Researchers have an obligation to prevent sample fraud, recognizing its prevalence in market research and the possibility it could impact their own studies. What Is Sample Fraud in Market Research?

Market Research 98

Market Research Marketing Research Research Marketing 98

Netbasequid

AUGUST 2, 2022

It’s easy to see why market research and analysis are often conflated. Both equip decision makers with crucial intelligence around the current state of the market, helping leaders analyze trends and predict future scenarios. What is Market Research? What is Market Research? But they’re not the same.

Market Research 98

Market Research Marketing Research Analysis Research 98

Netbasequid

AUGUST 15, 2022

By employing online market research! And the statistics below illustrate why online market research is non-negotiable for success: More than 46% of consumers are less loyal to brands after the pandemic – which means the marketing waters are little less friendly and whole lot more unpredictable.

Market Research 98

Market Research Marketing Research Research Marketing 98

Netbasequid

AUGUST 29, 2022

There are two great market research approaches to keep brands informed: Qualitative and quantitative market research. While both have their place in business and there are situations where you could use either, we are focusing here on qualitative market research. What Is Qualitative Market Research?

Market Research 98

Market Research Marketing Research Research Marketing 98

CIO

AUGUST 11, 2023

When you click on a search result, the system interprets it as confirmation that the results it has found are correct and uses this information to improve search results in the future. SpaCy , an open-source library for advanced natural language processing explicitly designed for production use rather than research.

Algorithm 533

Algorithm Matrix Pharmaceutical Data Mining 533

CIO

NOVEMBER 28, 2023

Subscription research firms and IT thought leadership centers have all but abandoned the data management area, pursuing instead the dopamine high of the Next New Thing. Dearth of data about data management For all the talk about data, it is ironic that everywhere you look we lack data about data. And this needs to be a top agenda item.

Management 494

Management Business Research Analysis 494

Alpha Sense BI

SEPTEMBER 21, 2023

But how does one conduct private market research when the companies and their data are, in fact, private? The answer: innovative market intelligence tools that go beyond Google’s search capabilities to help you uncover insights. Consequently, your research process is more time-intensive when relying on consumer-grade tools.

Market Research 98

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CIO

AUGUST 21, 2024

Coupled with the rapid rate of content growth, it’s little wonder that a Forrester survey shows 42% of enterprises report having large amounts of critical content effectively hidden in information silos across the organization. That’s a problem for any organization trying to make the best use of all the content it owns.

Management 447

Management Finance Market Research Marketing Research 447

Netbasequid

JUNE 16, 2023

Our 2023 North America Market Research Survey Report digs into how this looks, perspectives on available data sources, common analytical capabilities employed, challenges encountered, and aspirations for more advanced analytics methods. A Thriving Industry The market research industry is thriving and poised for continued growth.

Market Research 96

Market Research Marketing Research Research Marketing 96

Alpha Sense BI

MAY 10, 2023

This is especially true of the market research and intelligence industry, where a number of companies across sectors are wielding GenAI for similar purposes. But even more promising is this technology’s capability to help companies develop growth opportunities in new markets, overlooked consumers, and aiding in strategy building.

Market Research 94

Market Research Marketing Research Research Marketing 94

Netbasequid

SEPTEMBER 12, 2022

Consequently, businesses need to have almost instantaneous access to the information they need to make informed decisions. Agile research to the rescue! Modern businesses have adopted agile market research as an answer to the dynamic environment in which they operate. What Is Agile Market Research?

Market Research 98

Market Research Marketing Research Research Due Diligence 98

Netbasequid

JULY 22, 2022

Market research is an important part of business. Let’s take a look at what market research is and how it works, so you can propel your efforts forward today! But that’s really secondary research, one of the two types of market research that you should be doing. What is Primary Market Research?

Market Research 98

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CIO

OCTOBER 11, 2023

According to market researchers at Gartner 1 , “Utilities are faced with unprecedented challenges.” ResearchandMarkets 1 estimates that the energy and power market spent 3.103 billion USD on AI in 2021. And by 2028, the AI spend is likely to more than quadruple to 14.257 billion USD.

Alliance 514

Alliance Value Chain Banking Marketing Research 514

Smart Data Collective

MARCH 28, 2022

Utilize Primary Market Research Resources with Data Mining. By utilizing market research, you can begin to understand all the different variables that play a part in the success of your market, and, in turn, your business. Analyze Your Customer Data. Use a Variety of Resources.

Data Mining 290

Data Mining Market Research Marketing Research Finance 290

Smart Data Collective

MARCH 14, 2022

Furthermore, with tracking capabilities, it is possible to get insights into the driving habits of employees, and use this information to make recommendations for improvements, and analyze performance over time. Market Research for Customer Engagement. Wrangling Recruitment & Retention.

Business 336

Business Startups Market Research Marketing Research 336

CIO

MAY 30, 2024

Process mining provides the potential to enable organizations make quicker, more informed decisions when overhauling business processes by leveraging data for insights. By using the information gleaned from process mining, companies can better streamline workflows, enhance resource allocation, and automate repetitive tasks.

Business 528

Business IT Analysis Management 528

Netbasequid

AUGUST 4, 2022

The limits of market research are ever expanding. And it is, once again, changing market research! In a globalized economy that is ever in flux, the use of technology to select research subjects, simulate potential marketing campaigns, and buy advertising space is not only understandable, it’s necessary.

Market Research 96

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CIO

JUNE 5, 2023

Equally telling is another statistic from that research: Just 35% of these enterprises have achieved their digital goals or are on track to do so. Now using AI, we can analyze the entire script from a customer conversation, get results instantly, and use the information to change the conversation,” he says.

Knowledge 541

Knowledge Innovation Technology Technology 541