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Attempting to grow your business without marketintelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you will fail to make informed business decisions. Businesses are catching on to the importance of marketintelligence. What is marketintelligence?
Attempting to grow your business without marketingintelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of marketintelligence. billion by 2025.
AlphaSense addresses this head-on with a generative AI suite purpose-built for marketintelligence, integrating the highest-quality data and advanced analytics to ensure you’re equipped with accurate, scalable, and actionable insights. Ready to streamline your marketresearch workflows? Why AlphaSense?
Navigating the market with inadequate information is like fumbling around in the pre-dawn hours for your keys. Filling your coffers with consumer, competitive and marketintelligence pulls back the curtains and opens the windows breathing new life into the way you do business. How MarketResearch Tools Have Evolved.
An increasing number of pharma professionals are relying on marketintelligence platforms to stay on top of these movements while providing the tools they need to devise a business or investment strategy. These factors only made keeping informed and finding answers even more time-consuming.
Marketintelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.
What is marketintelligence? It’s a term that you’ve likely heard many times in the last few years and perhaps have dismissed as something that only applies to industry leaders with full-fledged marketing and tech teams. What is MarketIntelligence? Immediate MarketIntelligence Benefits.
And this understanding is made possible with a marketresearch report. We are going to cover the bases of what a marketresearch report is and how to prepare one that will set you on the road to success. What Is a MarketResearch Report? Types of MarketResearch. Let’s begin!
It’s easy to see why marketresearch and analysis are often conflated. Both equip decision makers with crucial intelligence around the current state of the market, helping leaders analyze trends and predict future scenarios. What is MarketResearch? What is MarketResearch?
But how does one conduct private marketresearch when the companies and their data are, in fact, private? The answer: innovative marketintelligence tools that go beyond Google’s search capabilities to help you uncover insights.
In a previous post, we touched on secondary marketresearch, but didn’t go into depth. Our other post focused on primary marketresearch––including what it is, the methods used, and both the advantages and disadvantages of using it as a data source. What is Secondary MarketResearch? Let’s take a look!
Through marketresearch, companies reduce these uncertainties, build confidence, and achieve mission critical business objectives. Marketresearch is a dynamic field. We’ll share some insight about traditional marketresearch vs modern strategies below! The Evolution of MarketResearch.
Marketresearch confirms or dispels dangerous assumptions and reveals intel that generates new ideas and makes marketing magical. What is MarketResearch? Marketresearch is the process of understanding the current state of the market in relation to a particular aspect of the business.
And it is no longer merely advantageous but essential for survival to embrace sophisticated techniques for gathering real-time business intelligence. A Thriving Industry The marketresearch industry is thriving and poised for continued growth. According to Statista, global marketresearch revenue exceeded $7.64
By employing online marketresearch! And the statistics below illustrate why online marketresearch is non-negotiable for success: More than 46% of consumers are less loyal to brands after the pandemic – which means the marketing waters are little less friendly and whole lot more unpredictable.
Marketresearch is an important part of business. Let’s take a look at what marketresearch is and how it works, so you can propel your efforts forward today! Let’s take a look at what marketresearch is and how it works, so you can propel your efforts forward today! What is Primary MarketResearch?
So, let us look at some of the consumer and marketresearch predictions hoping they will put you in a winning position. In-House MarketResearch. Faced with the heavy demands of the current business environment, brands have had to weigh between hiring external marketing agencies and bringing the process in-house.
Rural America’s Intelligence Service for Exporters is sponsoring an online event that seeks to supply small American entrepreneurs aspiring to take their products overseas with the critical knowledge they need to do business in a whole new marketplace. RAISE, an office under the U.S.
Both consumer intelligence and marketintelligence offer a definite edge. How to conduct marketresearch. Getting the edge with emerging market insights. With that, let’s jump in and look at a few areas brands can polish up to get their consumer and marketintelligence on point.
Brands need marketintelligence tools that will inform strategic decision-making across their enterprise. As such, you need marketintelligence tools that can not only scoop it up but package it in a way that makes sense. Tubular Intelligence. Crunchbase Pro. Trustpilot. Intricately. NetBase Quid.
When considering the potential pitfalls of marketresearch, sample fraud is arguably the most destructive. Researchers have an obligation to prevent sample fraud, recognizing its prevalence in marketresearch and the possibility it could impact their own studies. What Is Sample Fraud in MarketResearch?
Digital optimization and analytics company Amplitude is hiring a full-time senior product marketing manager for competitive and marketintelligence. The successful applicant will design a scalable competitive intelligence program for the company. CI managers oftentimes are experienced in mathematics and analytical skills.
When they spot shifts in the market or changes in consumer sentiment, they’re ready to adapt and overcome – or acquire. Continuous Monitoring to Inform Competitive Moves & Acquisitions. From a business development standpoint, speed to market is a critical metric for new offerings. Monitoring Emerging Companies.
Consequently, businesses need to have almost instantaneous access to the information they need to make informed decisions. Agile research to the rescue! Modern businesses have adopted agile marketresearch as an answer to the dynamic environment in which they operate. What Is Agile MarketResearch?
By employing a combination of methods to gather data around a particular subject, the researcher can more comprehensively solve the problem by looking at it from different perspectives. And multimodal research solves common challenges in marketresearch including cost, uncooperative participation, and even the outlier effect.
There are two distinct data sets available to brands: consumer insight, which focuses on people and is a combination of social web, reviews, comments and many other places where consumers congregate; and marketresearch, which captures real-time industry intel from different, but equally powerful sources, including news media.
Swiftly pinpointing trends and analyzing them, then, becomes a crucial component of effective marketintelligence (MI)—from strategy and business development, to IR, all the way to consulting. Ultimately, companies need a way to stay smarter, more agile, and continuously informed about their industries and the business world at large.
In today’s ever-shifting market environment, having the right resources and tools to conduct marketresearch is critical for asset managers. What is Asset Management MarketResearch? Pinpointing valuable insights is the backbone of marketresearch within asset management.
Marketresearch and the processes it entails have dramatically transformed over the past decade. In the age of information overload, no longer is it enough to collect and sort through endless streams of information. However, many businesses have not realized this reality, still digging a tunnel with a teaspoon.
Marketresearch and the processes it entails have dramatically transformed over the past decade. In the age of information overload, no longer is it enough to collect and sort through endless streams of information. However, many businesses have not realized this reality, still digging a tunnel with a teaspoon.
Marketintelligence expert Paul Roetzer recently spoke with Shilpa Tandon , marketing manager of Contify , who discussed how the company’s marketing artificial intelligence solution works. The NPL employed by Contify sets aside irrelevant data and extracts important information, she explained. ArchIntel™ -.
Comprehensive marketresearch is therefore essential to delivering the best outcomes for clients and ensuring consultants’ success. However, conducting marketresearch is still by and large an inefficient, manual process for many consulting professionals.
In simple terms, hallucination is when a genAI model provides inaccurate or misleading information, usually with total confidence and conviction. And while there are various guardrails genAI tools can employ to combat hallucination, the majority of tools on the market today do not take adequate measures to prevent hallucination.
Marketresearch is the process of gathering business intelligence through the collection, analysis, and interpretation of data. It enables different people within the organization to make informed decisions about their daily tasks, ongoing projects, and the overall strategy––and it relies on capturing exceptional insight.
Consultants are at the forefront of driving innovation for the world’s leading companies, yet their own research processes are still highly manual and time-consuming. In fact, 53% of consultants cited fragmented information sources as their top challenge related to marketresearch.
Markets are relentlessly evolving at breakneck speed and generating massive amounts of information every day. Add in volatility brought on by geopolitical tensions and economic uncertainty and you start to portray how challenging it is to conduct marketintelligenceresearch today.
When conducting primary marketresearch, most researchers are primarily focused on quantitative data to validate their theses and inform their business strategies. Expert Insights supplements data-driven research by providing qualitative context to quantitative data.
To stay competitive in the current economic climate , companies need to conduct comprehensive and efficient marketresearch. But slow manual marketresearch processes will hinder your ability to make timely decisions and, ultimately, prevent you from staying ahead of the industry and your competition.
For tech companies wanting to stay competitive in the current economic climate, marketresearch is imperative. It enables companies to understand the market and competitive landscape, stay informed on competitors’ moves, and track rapidly evolving consumer preferences.
Contify, the AI-enabled market and competitive intelligence solutions provider, has announced today the launch of its ‘IntelligenceEdge Partner Programme’ to help marketresearch firms deliver their research and insights to their clients through Contify’s Market and Competitive Intelligence Platform.
In the age of information, the biggest hurdle is no longer lack of access to information. If anything, the modern research professional is inundated with information overload. The name of the game today is staying nimble and proactive to an ever-changing market landscape. That’s where marketresearch tools come in.
In the age of information, the biggest hurdle is no longer lack of access to information. If anything, the modern research professional is inundated with information overload. The name of the game today is staying nimble and proactive to an ever-changing market landscape. That’s where marketresearch tools come in.
What Is MarketingIntelligence? Marketingintelligence refers to data that marketing teams use to improve their decision-making process and guide their marketing efforts. Marketingintelligence is vital to organizations because it deepens their market understanding.
Why Great MarketResearch Tools Are Important A successful marketing strategy is made possible by understanding your potential customers, what they’re talking about, and how your products will benefit them. Understanding your potential customers is key to a successful marketing strategy. Pew Research Center.
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